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Home » Archives for Uncategorized

Perennials on the Rise

January 24, 2013 By Jeff Collard Leave a Comment

Better Homes and Gardens  recently featured on its website, a slideshow of must-grow new perennials for 2013. The brand new varieties offer exciting colors and more flowers that will make any perennial garden the best yet. The slideshow includes a large array of varieties such as hibiscus, echinacea, sedum, and coreopsis as well as many other eye-catching varieties. Echinacea ‘Supreme Cantaloupe’ from our client, Terra Nova Nurseries, was one of the many echinaceas mentioned.

Echinacea ‘Supreme Cantaloupe’
Photo Credit: Terra Nova Nurseries
Echinacea ‘Supreme Cantaloupe’ is part of the Supreme™ Series, which includes two other varieties, Echinacea ‘Supreme Elegance’ and Echinacea ‘Supreme Flamingo’. Terra Nova Nurseries teamed up with Blooms of Bressingham to create these heavy bloomers with strong saturation in its large, but proportionate flowers. Retailers, learn more about these beauties here. 
For those reading our blog who are garden center retailers, you do not want to miss out on purchasing these varieties to have in your garden center for 2013. Consumers will see these lovely new plants on Better Homes and Gardens’ website and you will not want to miss out on stocking these trending perennials for spring gardens. No matter what type of retail you might be working in, it is important to stay abreast of consumer trends and demands in your related industry. This will help you keep up with competitors as well as reach your company’s sales goals.

A note for our landscape designer blog readers, many of the plants featured by our editor friends with Better Homes & Gardens magazine are popular trend-setters. So, keep them in mind as you begin to plan your clients’ landscape designs for spring. – For everyone else, these plants just might add some living color to your own lawns and gardens in 2013. 

Be sure to check out several of our top picks from Better Homes and Gardens’ selections below. Also, if you want to view the whole slideshow visit its website.
Belamcanda ‘Gone with the Wind’ Photo Credit: Plant Delights
Hibiscus ‘Heartthrob’
Photo Credit: Perennial Resource 
Lavender ‘Phenomenal’
Photo Credit: Garden Plants

Filed Under: Uncategorized

A Warm Welcome!

January 17, 2013 By Jeff Collard 2 Comments

With a new year ahead of us, it means many new and exciting opportunities to look forward to here at Eberly & Collard Public Relations. One that we are thrilled about is the addition of our most recent client, Kimberly Grigg of Knotting Hill Interiors. Many of you who read our blog and keep up with our social media sites might recognize her name from the Southern Vernacular Architecture and Southern Interior Design Panel our team hosted at the Atlanta Decorative Arts Center (ADAC) in October.

Kimberly Grigg is the talented and much sought-after lead designer of her firm called Knotting Hill Interiors. She also owns a retail store in Myrtle Beach, SC, of the same name. Kimberley believes her design mission is to create living spaces that are genteel, welcoming, comfortable, and authentically expressive of those living in them. One of the many traits we admire about Kimberly is the fact she forms a relationship with every client and brings fresh and inspired ideas that are responsive to each client’s needs and visions. Whether working on an entire home renovation project or planning the interior design of a new room or guesthouse, she has earned a reputation of delivering on all of her promises along with a dash of flair and fun.

Her popular and fun-to-browse retail store, Knotting Hill Interiors, is an extension of her design process. From unique accents for the home to personal adornments, her store is the go-to spot for fabulous gifts, fabrics and home accessories. In addition, her talented staff is always available to assist customers with any of their design needs. 
The design team at Knotting Hill Interiors offers many different services including: 
  • Luxury interior design 
  • Home remodeling and renovation 
  • Green / eco-friendly interior design 
  • Children’s rooms and nurseries 
  • Construction services including all specifications, paint and color selections, furniture layout, electrical plans,    
  • and project management 
  • Commercial applications for hospitality, restaurants and offices 
  • Condo furniture packages 
  • Furniture and fabric specification 
  • Space planning 
  • Expert color and accessory consultation 

To learn more about Kimberly Grigg and Knotting Hill Interiors, please visit her website or check out her blog. Also, be on the look-out for more posts about projects and events featuring Knotting Hill Interiors as we kick-off publicity and speaking engagement planning for Kimberly during 2013.

Filed Under: Uncategorized

2013 International Atlanta Gift & Home Furnishings Market

January 10, 2013 By Don Eberly Leave a Comment

The anticipation is over, buyers and exhibitors are finally traveling south this week for The Atlanta International Gift & Home Furnishings Market® at AmericasMart®Atlanta . This year’s attendees will have the chance to view 2,500 exhibiting companies across 34 product categories for AmericasMart’s most expansive collection to date. The International Atlanta Gift & Home Furnishings Market kicked off on Wednesday, Jan. 9 and goes through Wednesday, Jan. 16, 2013.

In preparation for this year’s market, AmericasMart and parent company AMC, Inc., partnered with Verizon Wireless to create a fully functional wireless communications environment, allowing attendees to easily access the Internet on smartphones, tablets and other mobile devices.

President and chief operating officer of AMC Jeffrey Portman spoke with the editors at Home Furnishings News to share his excitement for the advancement, and that more will be done to adapt to the opportunities technological innovations provide in the business environment.

“We are working on several opportunities to enhance the AmericasMart market experience, plus other new advancements to come, all resulting from this strategic technology investment,” said Portman.

More news to be excited about this week are new product lines and first time exhibitors! One first-time exhibitor at AmericasMart is Pelican Reef, Panama Jack’s outdoor manufacturer, who will be showcasing its 2013 line. Celebrating a return to AmericasMart is C. Jeré by Artisan House, who will introduce 30 pieces of artwork for walls, floors and tabletops.

Check out the complete directory of exhibitors attending The Atlanta International Gift & Home Furnishings Market here. 

On top of featuring exhibitors’ new lines for 2013, the market will be hosting some fabulous events! A few must-do events for this week will be a Timeless Interiors book sale and signing with author Kathryn Ireland; the “Decorating from Top to Bottom” event with Kenneth Brown of HGTV’s Redesign; and “In the Kitchen with Adam Richman” with Travel Channel’s star of Man vs. Food Adam Richman.

View the entire schedule of market events here.

If you’re attending this year’s market, AmericasMart is also full of January market promotions, so be sure to check out which exhibitors are promoting unbeatable market offers during your visit by clicking here.

For a complete list of market dates and hours please see below:

Permanent Showrooms:

Wednesday, Jan. 9 – Thursday, Jan. 10, 2013: 9 a.m. – 6 p.m.

Friday, Jan. 11 – Saturday, Jan. 12, 2013: 9 a.m. – 8 p.m.

Sunday, Jan. 13, 2013 – Wednesday, Jan. 16, 2013: 9 a.m. – 6 p.m.

Temporary Exhibitors:

Friday, Jan. 11 – Monday, Jan. 14, 2013: 9 a.m. – 6 p.m.

Tuesday, Jan. 15, 2013: 9 a.m. – 2 p.m. 

Filed Under: Uncategorized

It’s That Time of Year Again…

January 4, 2013 By Don Eberly 4 Comments

As we steam roll into 2013, many of us map out personal New Year’s resolutions to improve quality of life and happiness. Whether your goal is to travel to a worldly destination or learn a new craft, New Year’s resolutions are made to be accomplished. The same can be true for businesses that set realistic resolutions to achieve during the fiscal year.

At ECPR, we too have strategically brainstormed company goals and objectives for 2013. One of which is to establish and enhance relationships with our traditional advertising, marketing, public relations, and branding counterparts. During 2013, we also plan to connect with and learn more about various trade and consumer publications and editors on deeper levels, in addition to staying abreast of the latest online media resources.

If you are in the process of conceptualizing New Year’s resolutions for your business, our team has come up with a few ideas to help rejuvenate your company’s marketing plan for 2013.

  • Allocate ample time and funds to your company’s social media channels. Interacting with your customers through Facebook, blogs, Twitter, and Pinterest is a great way to establish customer loyalty and relationships, which in turn can result in increased product or service sales. Be sure to post meaningful and relative content on a consistent basis that will keep your fans (and customers / clients) eager for more interaction with you. – Isn’t that really what we all seek in business? 
  • Aim to connect with editors of trade and consumer publications by submitting new product launches, company press releases, case-studies, etc. This New Year’s resolution will help your company stay in the limelight and create more brand awareness among your consumer-based customers as well as retailers, dealers and fellow trade professionals. To do this, we suggest employing a staff member to take initiative and be responsible for generating company buzz. Or, consider hiring an outside firm that specializes in publicity and marketing in your industry – Um, that would be us. As the song of the year says, “Call Me Maybe.” 
  • Make plans for your company’s sales and marketing teams to strategically and regularly collaborate on building brand awareness. Often times, marketing and sales department staffers are consumed with their own goals and tasks, and can struggle to have time to work side by side. This can result in non-effective marketing and decreased sales productivity. But, by working together, this resolution will ensure your company’s new products and services are being released to the media and targeted customers in a timely and unified manner. – Ah, synergy! Gotta love it. 

These New Year’s resolutions are just three among many. Our goal at ECPR is to help clients create new forms of strategic, integrated marketing in 2013 and beyond by using effective marketing tools and creative inspiration. If you are interested in learning more about Eberly & Collard Public Relations, please visit our website at www.eberlycollardpr.com. – From our team to yours, we wish all of you a prosperous and happy New Year!

Filed Under: Uncategorized

Corridor X: Lightening the Load

December 18, 2012 By Don Eberly Leave a Comment

Our client, Big River Industries, specializes in manufacturing expanded clay lightweight aggregate, called Riverlite. The aggregate is used in a variety of applications, including Masonry, Concrete, Geotechnical, Asphalt, Horticulture, and Storm Water Management. The company recently teamed up with Archer-Western Contractors of Atlanta to help solve an engineering problem for its Corridor X project, a major interchange being constructed just north of Birmingham, Ala.

The problem: Portions of the new roadway will travel over an existing 2,500 foot concrete drainage system that is approximately twenty feet underground. Thus, the project’s engineers and Alabama Department of Transportation were worried too much pressure on the roadway above the pipe would cause cracks and leaks.

The Solution: Big River Industries’ Riverlite aggregate. This type of aggregate helps reduce the load on the drainage pipe culvert by more than half compared to normal weight material because of its very low density and very high angle of internal friction.

To learn more about how Big River Industries’ Riverlite aggregate provided a solution for the unique engineering challenge, watch the video below. And, for more information about Riverlite and its various applications, visit www.riverlite.com.

Filed Under: Uncategorized

Pantone’s 2013 Color of the Year is…

December 12, 2012 By Don Eberly 4 Comments

Drum roll please! Every year Pantone, a world-renowned authority on color and provider of color systems, announces its Color of the Year. In 2012, Pantone chose Tangerine Tango as the Color of Year; now on the opposite side of the color spectrum, the 2013 Color of the Year is Emerald.

This beautiful shade of green is fresh, luminous and energizing. It can me mixed and matched with neutral color schemes to create a striking focal point, or can be paired with bold color palettes for a dramatic effect. Designers, we guarantee your clients will want to include Pantone’s 2013 Color of the Year in their next interior design project!

Below our team has sourced two great examples on how to decorate with Emerald.

Use Emerald as a wall color in living, dining, bedroom and bathroom spaces. This creates a striking contrast when complemented with unique home furnishing pieces. (Photo Credit: Antweak)

Home furnishings and accessories in Emerald green are perfect for drawing eyes up and across a room. (Photo Credit: Tobi Fairley Interior Design blog)

Which use of Emerald caught your attention?

Filed Under: Uncategorized

Attention Editors and Garden Writers…

December 5, 2012 By Don Eberly Leave a Comment

We have a wonderful opportunity for you to get a first-hand look at brand new plant varieties from our client Terra Nova Nurseries, which in turn, you could perhaps share with your plant- and garden-loving readers. In addition, our team has concepted some great story ideas and topics that include possible byline articles and / or expert quotes from Dan Heims, president of Terra Nova Nurseries and a repeat guest on “The Martha Stewart Show” as one of Martha’s foremost national horticulturists.

For 2013, Terra Nova Nurseries’ will be introducing a wide selection of brand new, retail-ready varieties for home gardeners to enjoy. These new introductions are just a few of Dan’s team’s 700 new plants that have been introduced to the consumer marketplace. And, they are among the most beautiful yet. The new varieties include a wide range of genera with unique characteristics and superior breeding, from vibrant echinaceas and hardy sedums to grassy kniphofias and heucheras with ruffled foliage.

And, with our help, you can share stunning high-resolution photos of the company’s new cultivars which will give your readers inspiration for their own lawns and gardens for the next spring and summer seasons.

To learn more about Terra Nova Nurseries’ 2013 consumer ready plants and access photos for publishing, please contact our team here at ECPR by emailing Dominique de Bruin at ddebruin@eberlycollardpr.com.

Also, our team has creatively conceived some great article ideas featuring the company’s new 2013 varieties as well as available editorial resources, gardening tips and advice from Dan Heims who is Terra Nova Nurseries’ resident plant guru.

Leucanthemum ‘Goldfinch’
Articles, Interviews, Content, and Editorial Resources Available: 
  • Homeowners struggle with landscapes with too much sun or shade. Many of Terra Nova Nurseries’ new plants are perfect for sun gardens, including Echinacea ‘Leilani’ and Kniphofia ‘Orange Vanilla Popsicle’. These varieties can brighten up front and backyard spaces and can stand the sun and heat. One great story idea would be to map out sun garden landscape plans utilizing a selection of Terra Nova Nurseries’ varieties. Another story idea entitled, “Let There Be Light” – with Dan’s advice on how to make an all-sun lawn or garden thrive all year. A fact-filled shade garden article is yet a third option for which Dan could be interviewed, or he could write it for you. 
  • With many regions facing all-time rain level shortages, readers need must-have insights on how to keep their yards from looking dry and useless. Terra Nova Nurseries breeds hardy plants that can survive in drought-tolerant and high-heat regions. Several of the company’s 2013 varieties including Heuchera ‘Paprika’ and Heuchera ‘Spellbound’ – combined with Dan’s engaging tips – would be a perfect fit to profile in this type of story. 
  • Miniature plants are one of the fastest-growing trends among home gardeners, and those who know little about gardening, too. The company’s Heuchera Little Cuties™ Series is making waves in the horticulture industry, and we think your readers will instantly fall for these sweet new mini-plants. The series features seven new miniature heucheras, which can be used in a grouping for small space and fairy gardens. As outdoor spaces are growing tighter, the need for small house plants and gardens are becoming more popular; Dan can be interviewed on the topic or assist with writing upon request.
Heuchera ‘Spellbound’
In addition, Dan Heims is also available for writing byline articles. He is wildly popular among horticulturalists and is considered to be one of the most influential professionals in the industry. Below are some prospective article topics Dan could provide along with professional photos. 

Dan’s Select Byline Article Topics:

  • Hot Heuchera and their Uses: This article will be an overview of how heuchera and heucherella are used around the world. These types of plants offer homeowners the ability to maintain color in the garden all year long, even during cold winters. From vibrant red and orange foliage to deep purples and black, readers will see how these multi-use plants can be used in containers and landscape settings throughout the different seasons. 
  • Container Crazy: This article will share with homeowners the key to creating beautiful container combinations for front and backyard areas as well as for small spaces. Including tips on using different plant textures such as ruffled and grassy foliage mixed with silky flowers and spiky seed heads. In this article, Dan will also provide home gardeners with ideas on how to create containers with similar and contrasting color palettes to draw attention. 
  • Garden Gems: In this article, Dan could discuss the latest and most exciting perennials, tropicals and woodies in today’s market and practical tips for home gardeners they can use to beautify their outdoor spaces with bright garden gems, showcasing colorful foliage, flowers, texture, and more. 
  • Other concepts available upon request. 

Editors and garden writers, if you are interested in pursuing any of our article ideas or byline articles from Dan Heims, please contact the ECPR team.

Filed Under: Uncategorized

Now Introducing…

November 30, 2012 By Don Eberly 4 Comments

We would like to introduce you to one of our most recent clients, Distinctive Mantel Designs, Inc. We are excited to be working with such a wonderful team, and look forward to sharing with our friends and fans all about Distinctive Mantel Designs’ durable, heat resistant, affordable and beautiful products. Let’s get started with a quick company overview as well as details on several of the company’s popular product categories.

About Distinctive Mantel Designs: 
Distinctive Mantel Designs is one of the leaders in lightweight, cast-stone mantels. The company was founded in 1989 and is located in Denver, Colo. Products include mantels, over mantels, outdoor fireplaces, kitchen hoods, wall panels, firepits and fireboxes.

It is true for Distinctive Mantel Designs as it is for most other businesses, “you get what you pay for”. Distinctive Mantel Designs utilizes a custom cement mix design that has been perfected for over many years. It is the company’s guarantee that the cast limestone or travertine finish will be a perfect match for each individual customer, and will keep people raving over its products for years to come.

With designs that are suitable for old world, traditional, contemporary, modern and urban homes, Distinctive Mantel Designs has something to offer everyone.

The fireplace or surrounding wall can be one of the most important architectural features in a home; therefore, Distinctive Mantel Designs’ team members pride themselves on knowing the mantels they provide to clients will enrich their homes with timeless beauty for years to come.

Featured Products:

The Monroe Fireplace Mantel – This specific fireplace mantel is fashioned in the Modern style and is based on artistic works produced during the period extending from the 1860’s to the 1970’s. The Monroe is available in five colors including Smoke, Stoney Ground, Linen, Light Buff, and Sahara. If you are looking to add simple elegance and clean lines to a living space, this is the mantel you need! 
The Boulder Firepit – The Boulder by Distinctive Mantel Designs is made from the same effective material as the mantels, and is available in 5 colors including Smoke, Stoney Ground, Linen, Light Buff, and Sahara. It has a customizable burner and can be used with either natural gas or propane. Each firepit comes with a pan as well as decorative glass rocks as a full package. 
If you are interested in ordering any of the products from Distinctive Mantel Designs, please visit the “How to Order” tab on our client’s website. 
Stayed tune to our social media channels for updates about a nationally syndicated article campaign we are currently executing for Distinctive Mantel Designs!

Filed Under: Uncategorized

Still Wondering if Social Media Is Worth the Effort and Cost?

November 15, 2012 By Don Eberly 4 Comments

Are you a business owner or marketing manager who is still dabbling with the idea of using social media to promote your brand, product or service? If you are, you might find an article our team here at Eberly & Collard Public Relations wrote is of interest in your pursuit of all things social networking.

Several of our social media gurus recently teamed up to share tips and ideas for one of our editor contacts on how Twitter, Facebook and Pinterest can be maximized for branding and relationship-building purposes. 
As some of you may remember from several weeks ago, we shared our Twitter byline article from Greenhouse Grower magazine. Now our second part in this social media series has published on Greenhouse Grower’s website, and it includes tips on ways for businesses to improve Facebook return-on-investment (ROI). 
The tips in the article apply to all businesses and trades– whether in the Horticulture, Interior Design, Architecture, Building / Construction, Furniture, or other Industries. We work in all of these fields and their sectors, and we can tell you the lessons learned in this article are relevant no matter which industry category applies to you and your work. 
And, because it is the social media question everyone asks us the most, we’d like to share upfront we believe that social media ROI is not necessarily based on direct financial gain. Yes, that’s right. Having a Facebook page won’t immediately glean sales for you. Rather, the idea is built around establishing online relationships with customers. It can take some time, but by creating meaningful interactions with fans on Facebook, the result can include customer loyalty, which in turn, can equate to increased sales. It’s surely worth the effort to have the privilege of ongoing online dialog with clients, customers and those we hope will become purchasers of our products or services. 
To read our full article about Facebook, click here. Also, stay tuned for our next installment in the social media series, which will focus on Pinterest.

Our Client, Terra Nova Nurseries’ Facebook shows
 the importance of posting content to make an impression
 on target audiences and encourage interaction.

Filed Under: Uncategorized

November 8, 2012 By Don Eberly 2 Comments

Putting Our Clients in the Limelight and Serving as a Resource to the Media…All at the Same Time 

Our very own Don Eberly and Dominique de Bruin recently teamed up to write a byline article for our client, the International Casual Furniture & Accessories Market, which is currently featured in the October issue of Casual Living, one of our favorite trade magazines dedicated to covering the casual (outdoor) furniture and accessories industry.

The International Casual Furniture & Accessories Market is the premier destination for retailers looking to find all things related to outdoor and casual living. In September, retailers, buyers and designers spent four days at the Chicago market discovering the industries’ newest, most innovative products from leading manufacturers around the world to the latest trends in color, product design, fabric patterns, and more. Part of our ECPR team was there managing the market’s public / media relations. This year’s Casual Market was a huge success and featured approximately 250 manufactures, allowing for retailers to see how a variety of trend-based products will be marketed and sold in 2013. 

For industry professionals who were unable to attend, the aforesaid article, “Tuned To Trends,” highlights the emerging trends seen at this year’s market. From our team’s first-hand experience at the show and extensive interviews with exhibitors and showroom representatives, we were able to bring the best of this year’s Casual Market to the hands of readers throughout the industry.

Not every public relations firm can enable the high-level coverage that comes with securing byline articles in trade publications for clients. However, securing and writing full articles and feature stories about and for our clients is all in a day’s work for Eberly & Collard Public Relations (ECPR). The longstanding relationships we cultivate with editors leads to the ability to obtain media coverage and article content for clients, based upon the fact the editors and publishers come to think of us as experts within the field. As a result, editors rely on us to provide the latest insider information, trends and content in the Home, Garden, Design, Furniture, Building / Construction, and Architecture Industries, just to name a few.

In addition to our team’s knowledge, editors benefit from our firm’s capability to access these industries’ thought-leaders, top designers and coveted manufactures for interviews and quotes when writing byline articles. As editors develop an appreciation and dependency on our team member’s abilities to serve as contributing writers / editors, our clients become a direct beneficiary.

Ultimately, it is the professional bond ECPR continues to build with editors, that enables us to give clients a level of coverage other firms cannot achieve. For example, when we secured a byline in Casual Living, we capitalized on the opportunity to feature more than one client. In “Tuned To Trends,” our team focused on the International Casual Furniture & Accessories Market, yet still featuring Highwood USA, OW Lee, Pride Family Brands, TUCCI, and several others.

Writing byline articles for trade publications is just one service ECPR provides to clients. We also use the power of photo spreads, placed advertisements, blog posts, and social media management to enhance client’s brands. Our team is dedicated to making clients stand out among their competitors with innovative and cutting-edge strategies.

To learn more about what ECPR can do for your business or brand, please visit our website at www.eberlycollardpr.com. And, to read the byline article in mention, click the photos in this blog post to enlarge them.

https://eberlycollardpr.com/2012/11/413/

Filed Under: Uncategorized

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