BUILDING PRODUCTS

Building product manufacturers and distributors face a daily need to promote, market and publicize their products and brands to a range of B2C and B2B audience targets. This encompasses the need for a multifarious plan of dynamic action to communicate product benefits in a way that engages those with the potential need to specify or purchase building products and materials.

How these marketing messages are carefully created and conducted is a strategic matter of activity for the most discerning marketing experts. Marketing the matrix of top-revenue-earning products and new product introductions across a series of collections or product lines is no small feat.

Ranked as a leading building products marketing agency in North America, each marketing plan for building materials we create influences purchasing choices for buyers and specification among architects and others. Our building products marketing plans and campaigns reach our clients' customers with unique messaging that opens levels of interest and closes with sales.

Eberly & Collard Public Relations builds long-standing sales and marketing results:

We assist manufacturers of building products to promote and sell their goods through multi-channel distribution models, involving a spectrum of builders, remodelers, contractors, architects, retailers, and other specifiers. For our clients, when outreach to these important customers seems an insurmountable challenge of getting and staying connected with them, our team simplifies the process of sales and marketing to the trade and/or to consumers when applicable.

We manage PR for building products; handle new product launches; release product and technical specification documents; and persuade construction professionals and specifiers that our clients’ building products are must-use resources. For manufacturers who market and sell their building product lines and equipment to construction company targets, renovation business decision-makers and/or the general consumer public, our comprehensive, original marketing action plans become essential for sales and marketing success.

ECPR has guided both small and large building product manufactures in the process of advanced marketing communications for more than two decades. This comprises market research, Business-to-Business market segmentation planning, Business-to-Consumer branding campaigns, marketing automation, digital marketing programs, website and video design, Search Engine Optimization, Google Rankings, multi-channel promotions, and other efforts, leading to customer loyalty and brand equity for manufacturers in many countries.