INTERIOR DESIGN

We conceptualize and manage integrated marketing plans for interior designers; residential / commercial space product manufacturers; retailers of consumer home furnishings; contract and commercial furniture and lighting; and open-to-the-trade showrooms or design centers that equate to published design projects, product launches / awards, rave reviews, increased product sales, and well-attended events.

PR for interior designers begins with strategic planning and results in new business and clear-cut ROI: The competition for securing new interior design projects as well as having completed projects published in print and online is steep. Landing new residential, commercial and hospitality projects is almost always foundational upon having a vast portfolio of relatable design work and a trusted reputation that stems from publicity.

Glowing reviews, being published, social media interaction, design awards, and design-event participation all add up to a comprehensive toolkit that becomes a designer’s most valuable marketing asset.

Interior Design public relations also encompasses products and brands specified for interior spaces: Clients of ours, including manufacturers, retailers, wholesalers, design centers, brand showrooms, merchandise marts, and consumer or contract brands in the furniture, lighting, fabric, textile, decorative hardware, and architectural element sectors, earn market share through creating a trusted brand and engaging with critical B-to-B and B-to-C targets and social media influencers.

We achieve this for them through ongoing marketing campaigns, integrated digital content and a range of public relations activities that cause brands and businesses to encroach upon and overtake their competition.

Designing publicity and integrated marketing plans is our installation:

At ECPR, we help our interior design-based clients reap new business and win emerging projects. Our synergistic backgrounds in both design and design-oriented media relations make our team a natural fit for taking clients from static marketing to proactive integrated marketing.

This involves developing and managing individual marketing communication plans for residential, commercial and hospitality design firms the whole way to advertising and digital marketing programs for national and international interior product manufacturers and retail brands. The result is increasing customer or client demand for our clients and their products or services.

Through our services, media connections and industry relationships, our day-to-day activities for clients involve securing published design projects in regional and national magazines, acquiring book deals with significant publishers, creating and administering book publicity tours, developing social media channels with vast and active followings, attaining speaking and show house opportunities, positioning clients as specific design-practice experts, launching product licensing deals, and producing engaging digital marketing content that generates qualified leads.

While there are many marketing agencies that claim to be the leading Interior Design PR firms, Eberly & Collard Public Relations is consistently ranked as the #1 agency when it comes to marketing for interior designers, furnishings and residential/commercial interior products. Our first place status derives from industry awards, our top-position Google Rankings, the number and level of public relations clients we represent in the industry, the total advertising billings we oversee for clients on an annual basis, our firm's quantity and quality of editorial placements we secure, our Atlanta and New York City staff members' years of experience, and more.