BRANDING

“Branding is not a quick sprint; it is a spirited marathon. People think of businesses’ brands as they do people’s reputations, and branding requires professional and emotional connections with individuals, target audiences and, sometimes, the masses. A brand personified is one that draws people to a company or motivates them to make a purchase due to the fact they are compelled to trust it.”

Building a relationship between customers or other target audiences and a brand begins with innovative strategy and ground-breaking creative. From an initial S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) analysis that identifies situational overviews and marketing goals to thorough brand-building programs that include comprehensive solutions, strategies and standards, Eberly & Collard Public Relations designs individual campaigns that are client-customized and offer returns-on-investment.

Creative concepts from our branding team serve as baselines for yielding tangible results via marketplaces in which our clients are attempting to progress their business objectives; launch or consolidate brands and product lines; add new sectors or customer segments; or simply move the needle in terms of brand character and reputation.

Innovative Solutions

Branding
  • Conducting Competitive Intelligence studies to research the best means to address and stay ahead of the competition.
  • Assessing proprietary product characteristics or service offers to incorporate Unique Selling Propositions as part of brands and branding plans.
  • Analyzing product collections, brand nomenclature, and brand offers for generating accurate and tell-tale messaging.
  • Writing brand standards / guides and training proper utilization and implementation to sales staffs
  • Creating umbrella brands with micro-brands based upon sales and marketing situational analyses.
  • Launching or enhancing brands locally, regionally, nationally, and / or internationally.

Select Results

  • Developed or augmented more than 250 brands.
  • Succeeded in overseeing comprehensive programs to create brands, launch brands and manage brands across business-to-business and business-to-consumer audiences.
  • Consolidated 12 brands, spanning 167 products, 5 companies, 3 marketplaces, and 2 countries to create clear, sound and new marketing messaging / material for one client’s major acquisition.
  • Wrote thousands of pages and designed near-countless graphic resources for clients’ brand manuals and guides.
  • Supervised consumer goods and services brands that became known as household names.
Branding

Strategic Services

  • Brand Development / Enhancement
  • Brands Consolidation
  • Brand Standards Development
  • Strategic Campaign / Account Management
  • S.W.O.T. Analysis
  • Product / Service Profile Evaluation
  • Communications Audits
  • Corporate Identity Materials and Branding Videos
  • Constituency Group Assessment / Definition
  • Brands or Business Acquisition Planning

Case Study: Innovative Hearth Products

Igniting branding ROI for building products unified with smart home technology products