Case Study: Innovative Hearth Products
Igniting branding ROI for building products unified with smart home technology products
“Branding is not a quick sprint; it is a spirited marathon. People think of businesses’ brands as they do people’s reputations, and branding requires professional and emotional connections with individuals, target audiences and, sometimes, the masses. A brand personified is one that draws people to a company or motivates them to make a purchase due to the fact they are compelled to trust it.”
Building a relationship between customers or other target audiences and a brand begins with innovative strategy and ground-breaking creative. From an initial S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) analysis that identifies situational overviews and marketing goals to thorough brand-building programs that include comprehensive solutions, strategies and standards, Eberly & Collard Public Relations designs individual campaigns that are client-customized and offer returns-on-investment.
Creative concepts from our branding team serve as baselines for yielding tangible results via marketplaces in which our clients are attempting to progress their business objectives; launch or consolidate brands and product lines; add new sectors or customer segments; or simply move the needle in terms of brand character and reputation.
Igniting branding ROI for building products unified with smart home technology products