BRANDING

“Branding is not a quick sprint; it is a spirited marathon. People think of businesses’ brands as they do people’s reputations, and branding requires professional and emotional connections with individuals, target audiences and, sometimes, the masses. A brand personified is one that draws people to a company or motivates them to make a purchase due to the fact they are compelled to trust it.”

Building a relationship between customers or other target audiences and a brand begins with innovative strategy and ground-breaking creative. From an initial S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) analysis that identifies situational overviews and marketing goals to thorough brand-building programs that include comprehensive solutions, strategies and standards, Eberly & Collard Public Relations designs individual campaigns that are client-customized and offer returns-on-investment.

Creative concepts from our branding team serve as baselines for yielding tangible results via marketplaces in which our clients are attempting to progress their business objectives; launch or consolidate brands and product lines; add new sectors or customer segments; or simply move the needle in terms of brand character and reputation.

Innovative Solutions

Conducting Competitive Intelligence studies to research the best means to address and stay ahead of the competition.
Assessing proprietary product characteristics or service offers to incorporate Unique Selling Propositions as part of brands and branding plans.
Analyzing product collections, brand nomenclature, and brand offers for generating accurate and tell-tale messaging.

Writing brand standards / guides and training proper utilization and implementation to sales staffs
Creating umbrella brands with micro-brands based upon sales and marketing situational analyses.
Launching or enhancing brands locally, regionally, nationally, and / or internationally.

Select Results

Developed or augmented more than 250 brands.
Succeeded in overseeing comprehensive programs to create brands, launch brands and manage brands across business-to-business and business-to-consumer audiences.
Consolidated 12 brands, spanning 167 products, 5 companies, 3 marketplaces, and 2 countries to create clear, sound and new marketing messaging / material for one client’s major acquisition.
Wrote thousands of pages and designed near-countless graphic resources for clients’ brand manuals and guides.
Supervised consumer goods and services brands that became known as household names.