Building business-to-business and public brand cognizance to influence engineers and construction management pros.
Engineering is practiced across a spectrum of organizations and businesses for the primary purpose to invent, innovate, design, construct, maintain, or improve buildings, structures and land; tools, machines and equipment; and / or processes and solutions. As a profession, engineering involves the creative application of scientific principles to design or develop structures, machines, apparatus, or manufacturing processes.
With such a substantial scope of work each day, firms in the field located around the globe perform feats of engineering that astound those who utilize their often hard-to-fathom structures or view their scientifically contrived edifices. These firms specialize broadly, each with specific emphasizes on particular areas of applied science, technology and types of application.
Yet, none too often are fully recognized for the engineering skill sets within their wheelhouses and the completed achievements of wonder they fulfill for cities, states and public and private sectors.
Campaigns are engineered by our team to shine lights upon engineering firms and their works of wonder:
Eberly & Collard Public Relations conceptualizes and implements strategic marketing programs to guide engineering firms in the process of generating inbound sales leads. We accomplish this through years of experience in promoting and publicizing many dozens of engineers specializing across the spectrum of expertise as well as marketing hundreds, if not thousands, of engineered products and projects. We work closely with our engineering clients to develop inbound marketing methodologies that increase brand cognizance and, ultimately, demand within the business-to-business and government-to-business segments.
Each client’s plan is customized and includes technical composition such as content marketing rich with solution-based calls for action; Search Engine Marketing and Search Engine Optimization for engineering firm’s websites; written white papers and project case-studies published in trade journals and media outlets read by key decision makers; press conferences and digital media kits; and development of inimitable marketing channels that lead to growth and sales.
- Architectural Engineering Firms
- Civil and Structural Engineering Firms
- Environmental Engineering Specialists
- Transportation Engineers
- Geological Engineering Firms
- Acoustical Engineering Businesses
- Textile / Materials Engineering Companies
- Industrial Engineers
- Mechanical Engineers
- Software Engineers