Case Study: Ikea Kitchens
Designing a public relations recipe for success with a global kitchen design and home products company.
From fixtures and faucets to tile and toilets, and for manufactures, designers, builders and contractors in the field, we promote and publicize kitchen and bath industry clients, grow their businesses and introduce or strengthen brands for them.
Dealers, distributors, suppliers, designers, and retailers specializing in the Kitchen and Bath Industry share a number of notable commonalities. Prevalently, they share the need to market and amplify their businesses in an era when residential and commercial construction, remodeling and installation projects are on the rise.
Effective kitchen and bath professionals recognize the need for proactive marketing plans - ones that not only help generate brand awareness for products or services - but also give rise to long-term revenue through abiding customer or client relationships.
Our team at Eberly & Collard Public Relations is highly skilled at conceptualizing and implementing creative marketing programs to introduce interior designers, architects, builders, contractors, consumers, and others to our clients’ Kitchen and Bath businesses, products and brands. We also specialize in editorial spreads, feature stories, publicity, website and blog management, and comprehensive digital marketing for certified kitchen and bath designers.
As a leading kitchen and bath marketing agency, we have provided services to more of the industry's companies than any other agency that we know of. Our Atlanta and New York City teams have worked with national and international clients in every major kitchen and bath product category and all related designer, builder, installer and remodeler sectors.
Our firm's kitchen and bath marketing solutions are built upon a multifaceted approach to strategy and creative. Most often, this can include digital marketing and video campaigns to increase websites' Search Engine Optimization and Search Engine Marketing rankings; public relations events and activations to increase showroom and trade show traffic; national and international media tours during exhibitions and design markets which present onsite product information to key editors, publishers, podcasters and television producers; press release and article campaigns that secure exponentially increasing levels of media coverage in significant trade and consumer publications for kitchen and bath designers; and groundbreaking advertising strategies that align branding objectives with customer journey and sales conversion goals.
Designing a public relations recipe for success with a global kitchen design and home products company.