Case Study: Ikea Kitchens
Designing a public relations recipe for success with a global kitchen design and home products company.
From fixtures and faucets to tile and toilets, and for manufactures, designers and contractors in the field, we promote and publicize kitchen and bath industry clients.
Dealers, distributors, suppliers, designers, and retailers specializing in the Kitchen and Bath Industry share a number of notable commonalities. Prevalently, they share the need to grow their businesses in an era when residential and commercial construction, remodeling and installation projects are on the rise.
Effective kitchen and bath professionals recognize the need for proactive marketing plans- ones that not only help generate brand awareness for products or services, but also give rise to long-term revenue through abiding customer or client relationships.
Our team at Eberly & Collard Public Relations is highly skilled at conceptualizing and implementing creative marketing programs to introduce interior designers, architects, builders, contractors, consumers, and others to our clients’ Kitchen and Bath businesses and brands.
This multifaceted approach to marketing strategy often includes digital marketing and video campaigns to increase website’s SEO and SEM rates; public relations events to increase showroom traffic; national and international media tours which present product information to key editors, publishers and television producers; press release and article campaigns that secure exponentially increasing levels of media coverage in significant trade and consumer publications; and groundbreaking advertising strategies that align branding objectives with sales goals.
Designing a public relations recipe for success with a global kitchen design and home products company.