Case Study: Coverings – International Tile & Stone Industry Event
Driving attendance, registration, sponsorship and engagement for an international tradeshow and conference.
“Advertising is a controlled method to inform customers or clients about a product or service, with engaging, memorable and repetitious information. Advertising alone yields valuable brand awareness. Combining advertising with other forms of integrated marketing provides invaluable brand equity, in particular, when planned and administered by a full service advertising agency."
At times, the most viable means to reach target audiences is a combination of paid promotion or advertising, strategic publicity and engaging copywriting or graphic design. Though, most marketing managers and C-suite leaders agree promoting products or brands to mass groups of consumers (B-to-C) or to trade professional targets (B-to-B) through paid advertising space and other content marketing endeavors can seem overwhelming.
From where, when and how to advertise to the right blend of multiparty outreach campaigns, Eberly & Collard Public Relations’ digital advertising agency team researches and streamlines the process for clients.
The advertising strategies we develop and plan for clients are available at widely discounted rates, given our overall ad-buying power and media relationships. Unlike many firms and agencies, we commonly pass along our entire agency discount to clients...in addition to appendage ad-buy savings and value-added bonus advertising print space, digital or air time we secure for them.
Driving attendance, registration, sponsorship and engagement for an international tradeshow and conference.
Igniting branding ROI for building products unified with smart home technology products across multiple international brands.