As with all business trade shows, conferences and symposiums, generating and growing event attendance and engagement are critical elements of success for the event owners and sponsors.
Planning a massive event that involves hundreds of huge exhibitors and tens of thousands of attendees from 50 countries around the world in regular times is no small feat. Add to that a pandemic and post-pandemic challenges, and it’s game on!
When the sponsor-owners, board members and event management team for Coverings, North America’s largest international tile and stone tradeshow and conference, needed to revamp the event’s public relations and integrated marketing, they decided to search for a new marketing and public relations firm with the highest level of event marketing experience.
After an exhaustive nationwide search, they chose us, Eberly & Collard Public Relations. They selected our firm for four primary reasons: ECPR’s 21-years of national and international experience marketing construction, design and building products; our firm’s owners’ extensive background in publicizing products specified by builders, architects, designers, and contractors; our staff’s far-reaching connections with national and international media outlets; and the many other large and successful events our team has managed from concept to completion.
To get started, they asked us for a robust, strategic annual marketing plan for the 30th anniversary Coverings event, as well as to execute the 12-month plan leading up to and building momentum for Coverings.
We immediately deployed our patented Research and Discovery process to assess the event’s history, industry position and competitive intelligence; evaluate limitations standing in the way of expanding sponsorships and attendance; and exploring all industry and business sectors to uncover new motivators for engaged involvement within each audience segment.
The program we developed and subsequently managed included a soup-to-nuts approach that solved longtime stopgaps the former marketing firm had contrived. We unequivocally answered and fulfilled the questions: how to grow event attendance; how to market a tradeshow; how to manage press conferences and media tours? …and so much more.
Now, three years and three international events later, ECPR has consistently produced increased attendance, event lead generation, sponsorships, visibility, media coverage, publicity, influencer marketing, and digital marketing.
Notable Media and Client Event Owner's Associations
We develop and manage annual, strategic and hands-on year-long program plans that leave no stone unturned in terms of maximizing absolute online, digital and in-person enthusiasm and excitement for attending and sponsoring the tradeshow and conference. In short, we help increase event attendance, grow attendee registration, secure event influencers, and increase event media coverage. – Yeah, we know this list is long. But, for anyone considering a PR firm that specializes in events, you’ll get a lot out of this overview: