What is inbound marketing

Why Inbound Marketing Will Be More Important Than Ever In 2021

2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...
Writing branded content for your business

5 Tips to Writing Branded Content for Your Business

The identities of the millions of brands in the global marketplace are as unique as the fingerprints of the billions of people in the world....
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A Calculated, but Energetic Race to the Finish Line

If there existed a single expression to describe the marketing situation for businesses across the globe right now, it would probably be that “the show...
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What is the difference between public relations and media relations?

If you are a business owner or leader, chances are you have heard of public relations and media relations. These two terms are often thought...
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Changing of the Tides: The Rise of the Subscription-based Revenue Model, and what it means for your Brand or Business

We are currently living in the era of disruptive innovation. Though this phrase has been attributed to the success of various businesses, people and ideas...
Google My Business

How to Optimize Your Google My Business Listing

“Best hotels near me”… “Landscape and garden stores close by”… “Top architecture firms in my area”… You likely are familiar with entering search terms, such...
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The Unlocked Potential of Instagram for B2B Companies

Instagram’s permanence as one of the key elements of a multi-channel or omni-channel marketing strategy is not undocumented, to say the least. Through a quick...
Tips for Earned Media Success

Earned Media: Beyond the Press Release

The press release continues to be a tried-and-true method of communicating to the media. In fact, more than 70% of journalists want to receive content...
marketing for hospitality

What will marketing communications look like for the restaurant and hospitality industries moving forward?

It might feel as if staying in a hotel or eating at a restaurant will never be the same again. At least for the immediate...
Advertising strategy explained

How to Plan Cost-effective Advertising

At times, the most viable means to reach target audiences is a combination of paid promotion or advertising, strategic publicity and digital marketing, punctuated with...
Thought Leadership Marketing

How to Develop a B2B Thought Leadership Marketing Strategy

In a crowded marketplace, it is estimated that we interact with over 3,000 brands in any given day. Understanding the process of how a well-established...
How to create a successful social media marketing plan

How to Create an Effective Social Media Marketing Plan for Your Business

In today’s digital world, social media is one of the most powerful marketing tools for businesses to promote their products and services. There are 3.8...