The Power of E-A-T in Public Relations: Elevating Consumer Products and Brands

The Power of E-A-T in Public Relations: Elevating Consumer Products and Brands

Definition: Expertise, Authority and Trust In the dynamic world of public relations, the EAT content strategy has emerged as a cornerstone for building and maintaining...
B2B public relations firm

The Benefits of B2B Companies and Brands Working with a Public Relations Firms

In today’s competitive business landscape, effective communication and brand reputation play a pivotal role in the success of any organization. For business-to-business (B2B) companies, building...
B2B social media strategy

How to Manage B2B Social Media Marketing in 2023

As we make our way through 2023, it is crucial to not only assess your current B2B marketing but also begin planning for the year...
Crisis Communication Plan: What, Why and How?

Crisis Communication Plan: What, Why and How?

We are often asked, “What is crisis management?” and “What are the stages of crisis management?” This blog article strikes at the core of what...
How to Capitalize on Influencer Marketing

How to Capitalize on Influencer Marketing: Video and Audio Content

Influencer marketing, just in the U.S., is estimated to surpass $4 billion in 2022. With these numbers exponentially growing, it is safe to say that...
2021 Marketing Predictions

Unpacking 2020: Lessons Learned and Marketing Predictions for 2021

With vaccines becoming more available by the day, and life’s return to “normal” imminent, it is easy to want to forget about the year 2020...
Client Loyalty

Relevant Expertise May Soon Replace Customer Referrals

Client loyalty and customer referrals have now hit an all-time low, and these types of new business connections are fast being replaced by having relevant...
Influencer Marketing

5 Reasons Your Brand Should Partner with Micro-Influencers in 2021 and Beyond

The influencer marketing industry is on track to nearly double its worth from $8 billion in 2019 to $15 billion by 2022, according to a...
PR for New Companies

Starting from the Ground Up: PR’s Pivotal Role in Building a New Business

So, you launched a new company. Now what? The obvious answer to this question is “sign a client,” or, “build a strong customer base.” But,...
PR and Branding

Corporate Public Relations and Corporate Branding: A Unified Force

Today’s marketing communications world is more integrated than ever before. Companies and corporations around the globe are recognizing the true value and efficacy of melding...
What is inbound marketing

Why Inbound Marketing Will Be More Important Than Ever In 2021

2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...
Writing branded content for your business

5 Tips to Writing Branded Content for Your Business

The identities of the millions of brands in the global marketplace are as unique as the fingerprints of the billions of people in the world....