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Starting from the Ground Up: PR’s Pivotal Role in Building a New Business
December 4, 2020
So, you launched a new company. Now what? The obvious answer to this question is “sign a client,” or, “build a strong customer base.” But,...
Corporate Public Relations and Corporate Branding: A Unified Force
November 19, 2020
Today’s marketing communications world is more integrated than ever before. Companies and corporations around the globe are recognizing the true value and efficacy of melding...
Why Inbound Marketing Will Be More Important Than Ever In 2021
October 15, 2020
2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...
5 Tips to Writing Branded Content for Your Business
October 2, 2020
The identities of the millions of brands in the global marketplace are as unique as the fingerprints of the billions of people in the world....
A Calculated, but Energetic Race to the Finish Line
September 23, 2020
If there existed a single expression to describe the marketing situation for businesses across the globe right now, it would probably be that “the show...
What is the difference between public relations and media relations?
August 26, 2020
If you are a business owner or leader, chances are you have heard of public relations and media relations. These two terms are often thought...
Changing of the Tides: The Rise of the Subscription-based Revenue Model, and what it means for your Brand or Business
August 21, 2020
We are currently living in the era of disruptive innovation. Though this phrase has been attributed to the success of various businesses, people and ideas...
How to Optimize Your Google My Business Listing
August 3, 2020
“Best hotels near me”… “Landscape and garden stores close by”… “Top architecture firms in my area”… You likely are familiar with entering search terms, such...
The Unlocked Potential of Instagram for B2B Companies
July 21, 2020
Instagram’s permanence as one of the key elements of a multi-channel or omni-channel marketing strategy is not undocumented, to say the least. Through a quick...
Earned Media: Beyond the Press Release
July 8, 2020
The press release continues to be a tried-and-true method of communicating to the media. In fact, more than 70% of journalists want to receive content...
What will marketing communications look like for the restaurant and hospitality industries moving forward?
June 30, 2020
It might feel as if staying in a hotel or eating at a restaurant will never be the same again. At least for the immediate...
How to Plan Cost-effective Advertising
June 12, 2020
At times, the most viable means to reach target audiences is a combination of paid promotion or advertising, strategic publicity and digital marketing, punctuated with...