2021 Marketing Predictions

Unpacking 2020: Lessons Learned and Marketing Predictions for 2021

With vaccines becoming more available by the day, and life’s return to “normal” imminent, it is easy to want to forget about the year 2020...
Client Loyalty

Relevant Expertise May Soon Replace Customer Referrals

Client loyalty and customer referrals have now hit an all-time low, and these types of new business connections are fast being replaced by having relevant...
Influencer Marketing

5 Reasons Your Brand Should Partner with Micro-Influencers in 2021 and Beyond

The influencer marketing industry is on track to nearly double its worth from $8 billion in 2019 to $15 billion by 2022, according to a...
PR for New Companies

Starting from the Ground Up: PR’s Pivotal Role in Building a New Business

So, you launched a new company. Now what? The obvious answer to this question is “sign a client,” or, “build a strong customer base.” But,...
PR and Branding

Corporate Public Relations and Corporate Branding: A Unified Force

Today’s marketing communications world is more integrated than ever before. Companies and corporations around the globe are recognizing the true value and efficacy of melding...
What is inbound marketing

Why Inbound Marketing Will Be More Important Than Ever In 2021

2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...
Writing branded content for your business

5 Tips to Writing Branded Content for Your Business

The identities of the millions of brands in the global marketplace are as unique as the fingerprints of the billions of people in the world....
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A Calculated, but Energetic Race to the Finish Line

If there existed a single expression to describe the marketing situation for businesses across the globe right now, it would probably be that “the show...
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What is the difference between public relations and media relations?

If you are a business owner or leader, chances are you have heard of public relations and media relations. These two terms are often thought...
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Changing of the Tides: The Rise of the Subscription-based Revenue Model, and what it means for your Brand or Business

We are currently living in the era of disruptive innovation. Though this phrase has been attributed to the success of various businesses, people and ideas...
Google My Business

How to Optimize Your Google My Business Listing

“Best hotels near me”… “Landscape and garden stores close by”… “Top architecture firms in my area”… You likely are familiar with entering search terms, such...
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The Unlocked Potential of Instagram for B2B Companies

Instagram’s permanence as one of the key elements of a multi-channel or omni-channel marketing strategy is not undocumented, to say the least. Through a quick...