Google My Business

How to Optimize Your Google My Business Listing

“Best hotels near me”… “Landscape and garden stores close by”… “Top architecture firms in my area”… You likely are familiar with entering search terms, such...
Instagram for B2B

The Unlocked Potential of Instagram for B2B Companies

Instagram’s permanence as one of the key elements of a multi-channel or omni-channel marketing strategy is not undocumented, to say the least. Through a quick...
Tips for Earned Media Success

Earned Media: Beyond the Press Release

The press release continues to be a tried-and-true method of communicating to the media. In fact, more than 70% of journalists want to receive content...
marketing for hospitality

What will marketing communications look like for the restaurant and hospitality industries moving forward?

It might feel as if staying in a hotel or eating at a restaurant will never be the same again. At least for the immediate...
Advertising strategy explained

How to Plan Cost-effective Advertising

At times, the most viable means to reach target audiences is a combination of paid promotion or advertising, strategic publicity and digital marketing, punctuated with...
Thought Leadership Marketing

How to Develop a B2B Thought Leadership Marketing Strategy

In a crowded marketplace, it is estimated that we interact with over 3,000 brands in any given day. Understanding the process of how a well-established...
How to create a successful social media marketing plan

How to Create an Effective Social Media Marketing Plan for Your Business

In today’s digital world, social media is one of the most powerful marketing tools for businesses to promote their products and services. There are 3.8...
explain the importance of public relations

Is Public Relations Essential for my Business?

Why Public Relations remains essential in a business climate that is constantly redefining what the word “essential” means. Since early-spring, business leaders across the globe...
Demand Generation Marketing

4 Strategies to Increase Your B2B Demand Generation Results

Pursuing name or brand recognition and seeking impactful connections with others has always been the vanguard of business leaders and marketers. The endeavor began in...
B2B Public Relations Essential Guide

An Essential Guide to Adapting Your Business to Business Public Relations and Marketing Strategies

The Global Economy is Starting to Reopen - The Guide Below Will Point You In the Right Direction as You Assess What's Next in Your...
Crisis Communications 1

Engaging your Target Audiences in Disruptive Times

Current events today are unprecedented. The coronavirus has caused chaos for many lives and businesses in ways that are nothing short of disruptive- for many,...
Photo 1

A Day in the Life of a Publicist

What is public relations? Why does my company need it? What does a publicist do? These are a few of the most common questions publicists...