CONSUMER PRODUCTS & SERVICES

consumer packaged goods public relations

Sales and marketing of consumer products and services require humanizing brands in engaging ways that allow consumers and customers to gain emotional connections with, and trust for, the companies behind the brands. In our current era of top-page Google searches and one-click purchases, the window of opportunity to connect and interface with consumers is tightening.

Manufacturers and retailers of consumer goods as well as providers of consumer services are challenged with today’s need to remain always relevant in the minds and hearts of consumers. This takes an expansive measure of influencer marketing and participatory consumer-focused branding.

Our B2C PR agency has decades of experience solving our clients' challenges in reaching and influencing their consumer targets. We proudly wear "the consumer brands PR agency" moniker many of our clients have attributed to us. In turn, editors, reporters and national-to-international social media influencers call us "the consumer PR and marketing agency" for consumer content resources.

One of our essential functions is serving as our consumer-centric clients' B2C communications firm. This involves a process with systematic market and demographic research about the needs and wants of consumers and that which motivates them to make consumer product purchases. The resulting intel is then translated into consumer marketing and advertising campaigns that build authentic engagements with consumer segments as well as evoke competitive shares-of-voice for brands to participate in lifestyle, travel, health, well-being, and leisure decisions made by consumers.

Influencer Marketing:

One of the most popular consumer products and services marketing topics today involves the ultimate question: What is Influencer Marketing, and how do I create my plan and maximize strategy?

The ECPR Consumer Products and Services marketing team answers this question daily by developing consumer branding strategies partly focused upon today’s era of influence. This generates well-planned endorsements and recommendations from online content creators and influencers who are followed and trusted by hundreds of thousands to millions of fans and followers.

We manage Influencer Marketing for our clients by creating influential, third-party branding engagement as a marketing strategy in which consumer brands partner with social media influencers to promote their products and services. We research, vet and develop relationships with consumer product influencers and consumer services influencers around the world with large numbers of actively engaged followers on social media platforms due to the influencers' expertise or unique points of view and to which people are drawn. As a result of our B2C public relations services, our clients’ consumer products and services become recognized faster and on highly prolific scales compared to their competition.

From consumer packaged goods public relations to consumer services integrated marketing, our firm's annual program plans take our clients' brands from new or known to trusted household names.

ECPR creates trust factor for consumer products and services through engaging multichannel messaging:

Conducting Market Research & Situational Analysis:

Following an assessment of our clients’ consumer product or service offers, our market researchers conduct various situation analyses to glean new knowledge about specific, target demographics. This unearths not only unknowns in terms of consumer data, income levels, regionality, age, ethnicity, and gender; our research studies also reveal day-to-day lifestyle information about consumers, including their decision-making motivators and purchasing preferences and habits.

Gaining Engagement Among Consumers & Professionals:

We conceptualize creative means for our clients to make long-lasting positive impressions upon consumer groups, while connecting with them based upon their lifestyle aspirations, goals, pursuits, and pastimes. Messaging points and sound bites of key information are also carefully crafted to communicate a brand’s genuine desire to connect with its B2C audiences, alongside B2B targets when dual-audience interactions are applicable.

Connecting with Consumers through Culture:

Our team works to conceptualize activations and campaigns developed to carry the new consumer products marketing messages to consumers in real-life, real-time situations where people seek information regarding available services and products. Execution for a consumer product launch or reenergizing a timeworn consumer brand comes in the form of our consumer marketing campaigns that shape methods for reaching consumers through cultural factors, stemming from how they live, work, play, shop, travel, stay healthy and make decisions.

Trust-building via Multichannel Marketing:

Concentrating upon both traditional and digital methods for marketing communications, we leverage all viable forms of trust-building with consumers. Implementation includes advertising campaigns, public relations events, media relations and press releases, newsletters, e-blasts, innovative websites, mobile device apps, social media, social responsibility programs, product promotions, influencer marketing, celebrity appearances, and numerous other strategies that impassion consumers to purchase consumer products and click, call or otherwise contact our clients.