Case Study: Southeast Asia Travel Association (SATA)
Travel & Hospitality Industry: Digital marketing drives confirmed reservations for destinations, tourism and travel.
"Digital Marketing is no longer the wave of the future; rather, it is the groundswell of the present. Company leaders, marketing directors and brand managers who are embracing the realm of benefits provided by digital marketing are gaining momentum, as their competitors continue to track slowly along the trail of yesterday’s customary processes of promotion."
Digital Marketing has given rise to the restructured marketing of brands, products and services by implemented digital technologies. Putting the internet to work and fueled through mobile phones, handhelds, online display advertising, online searches, social media, online videos, and other digital mediums, marketing teams are incorporating digital platforms and strategies to maximize their promotions. But, many marketers have only yet to implement one or two facets of digital marketing, whereas the reality involves vast prospects to maximize the concept to help reach and win new customers or clients.
Since people spend double the time online they did just over a decade ago, it has become obvious the ways in which they research, find, consider, and purchase products and services has metamorphized.
At Eberly & Collard Public Relations, we guide our clients on an upward trajectory to uncover and harness the power of converting online visitors or website voyeurs into real customers or clients. This begins with an assessment of current inbound marketing tactics to shed light upon gaps and issues affecting the translation of website visitors to stronger, more engaged digital connections.
Our team devises digital campaigns and content tools that are written, designed and hosted online to draw inbound leads from the World Wide Web to our clients’ businesses, so they can turn them into sales leads and paying customers.
Travel & Hospitality Industry: Digital marketing drives confirmed reservations for destinations, tourism and travel.