Case Study: GC Garcia
Strategic marketing plan addresses international share of voice for Commercial Real Estate Developer.
Residential and commercial real estate development and management entails a gamut of impressive businesses and corresponding activities and operations. Developers spend their days (and often nights) assessing, imagining, planning, forecasting, acquiring, financing, leasing, selling, and / or overseeing developments' assets and buildings.
It has been said, a developer’s work is never done. It is true. From raw land deals to planning multi-housing, mixed-use and high-rise buildings, real estate developers make up the experts and businesses that convert concepts and ideas to real property of value and worth. Yet, many forego marketing their own businesses to place the attention upon their developments, or sometimes leave the marketing of their developments to inexperienced leasing or sales agents.
We begin by defining strategic, long-term marketing outreach goals for each client. This includes more than the promotion of just one new building or development. We uncover how a real estate development company’s overall brand is currently being perceived by its targets and brainstorm ways in which to build upon those perceptions- benefitting both the developer’s business and the company's various development projects.
Whether it is brand-augmentation messaging; innovative forms of print and digital content, negotiated advertising / media buys, or effective publicity formulated and disseminated with a clear and creative approach, we engage potential key contacts and investors to view a developer as an industry analyst and resource of expert development services.
We take marketing strategies for real estate developers seriously- so seriously, in fact, that we have dedicated an expert team spanning our Atlanta and New York City offices that specializes in marketing for real estate clients. From digital marketing for real estate developers to crisis communication when building or property crises occur, Eberly & Collard Public Relations is a leading integrated marketing agency in the real estate development industry.
Our pre-construction websites, e-newsletters and other digital content are designed to maximize search engine optimization and search engine marketing. We capitalize upon this with press release campaigns and persuasive collateral, brochures and signage- which often leads to video or drone production and rendering and animation materials to influentially communicate intended concepts to target segments.
We base our services on the premise that public relations for real estate developers, asset and property management companies, and others in the field should not only streamline marketing communications but also give rise to new and better forms of business branding at large.
Strategic marketing plan addresses international share of voice for Commercial Real Estate Developer.