Blog - Eberly & Collard Public Relations

Influencer Marketing: Harnessing Trends, AI Influencers and Authentic Partnerships

August 20, 2024

Influencer marketing has been booming since the mid-2000s. According to Influencer Marketing Hub, this sector is expected to reach approximately $24 billion by 2024. This...

The Power of E-A-T in Public Relations: Elevating Consumer Products and Brands

June 26, 2024

Definition: Expertise, Authority and Trust In the dynamic world of public relations, the EAT content strategy has emerged as a cornerstone for building and maintaining...

The Benefits of B2B Companies and Brands Working with a Public Relations Firms

March 1, 2024

In today’s competitive business landscape, effective communication and brand reputation play a pivotal role in the success of any organization. For business-to-business (B2B) companies, building...

How to Manage B2B Social Media Marketing in 2023

May 23, 2023

As we make our way through 2023, it is crucial to not only assess your current B2B marketing but also begin planning for the year...

Crisis Communication Plan: What, Why and How?

October 11, 2022

We are often asked, “What is crisis management?” and “What are the stages of crisis management?” This blog article strikes at the core of what...

How to Capitalize on Influencer Marketing: Video and Audio Content

July 20, 2022

Influencer marketing, just in the U.S., is estimated to surpass $4 billion in 2022. With these numbers exponentially growing, it is safe to say that...

Unpacking 2020: Lessons Learned and Marketing Predictions for 2021

April 13, 2021

With vaccines becoming more available by the day, and life’s return to “normal” imminent, it is easy to want to forget about the year 2020...

Relevant Expertise May Soon Replace Customer Referrals

January 26, 2021

Client loyalty and customer referrals have now hit an all-time low, and these types of new business connections are fast being replaced by having relevant...

5 Reasons Your Brand Should Partner with Micro-Influencers in 2021 and Beyond

January 19, 2021

The influencer marketing industry is on track to nearly double its worth from $8 billion in 2019 to $15 billion by 2022, according to a...

Starting from the Ground Up: PR’s Pivotal Role in Building a New Business

December 4, 2020

So, you launched a new company. Now what? The obvious answer to this question is “sign a client,” or, “build a strong customer base.” But,...

Corporate Public Relations and Corporate Branding: A Unified Force

November 19, 2020

Today’s marketing communications world is more integrated than ever before. Companies and corporations around the globe are recognizing the true value and efficacy of melding...

Why Inbound Marketing Will Be More Important Than Ever In 2021

October 15, 2020

2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...