explain the importance of public relations

Is Public Relations Essential for my Business?

Why Public Relations remains essential in a business climate that is constantly redefining what the word “essential” means. Since early-spring, business leaders across the globe...
Demand Generation Marketing

4 Strategies to Increase Your B2B Demand Generation Results

Pursuing name or brand recognition and seeking impactful connections with others has always been the vanguard of business leaders and marketers. The endeavor began in...
B2B Public Relations Essential Guide

An Essential Guide to Adapting Your Business to Business Public Relations and Marketing Strategies

The Global Economy is Starting to Reopen - The Guide Below Will Point You In the Right Direction as You Assess What's Next in Your...
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Engaging your Target Audiences in Disruptive Times

Current events today are unprecedented. The coronavirus has caused chaos for many lives and businesses in ways that are nothing short of disruptive- for many,...
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A Day in the Life of a Publicist

What is public relations? Why does my company need it? What does a publicist do? These are a few of the most common questions publicists...

4 Ways to Have Your Product, Project or Service Published in the Media

We are a national public and media relations firm specializing in publicity for numerous industries and sectors. Some of these include working with architects, interior...
Choosing a Full Service Public Relations Agency

The Full-Service Public Relations Agency: What is it, and why do you need one?

We’re currently living in the era of convenience; everything we could ever want, or need is usually accessible through a one-stop-shop experience. Need a loaf...
Is my marketing working?

How to Tell if Your Marketing is Working

As marketers, we are working with more and more data each day. I would never have guessed seventeen years ago when we started our firm...
Eberly & Collard PR offers branding as a service.

Eberly & Collard PR is Honored to be Recognized as One of the Top 25 DesignRush Branding Agencies Across the US

Branding can be defined in a few ways across marketing disciplines, but our firm describes branding as the touch-points through which your company is seen...
BOLD LOGISTICS NYC AD2 April

BOLD Logistics New York – Interior Design Business Training Intensive

One of our industry colleagues and good friend Julia Molloy, who founded the BOLD Summit (Business of Luxury Design) event is taking her master class...
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Podcasts as a Public Relations Platform

The newest trend sweeping the internet: Podcasting, a revitalization of talk radio that is both entertaining and informative. Just as some people think radio is...
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Yearly Outlook: ECPR’s Marketing Forecasts & Finds

With the New Year holiday already a distant memory, it is time to ask what has been accomplished in terms of marketing for your business...