Unpacking 2020: Lessons Learned and Marketing Predictions for 2021
With vaccines becoming more available by the day, and life’s return to “normal” imminent, it is easy to want to forget about the year 2020...
Relevant Expertise May Soon Replace Customer Referrals
Client loyalty and customer referrals have now hit an all-time low, and these types of new business connections are fast being replaced by having relevant...
5 Reasons Your Brand Should Partner with Micro-Influencers in 2021 and Beyond
The influencer marketing industry is on track to nearly double its worth from $8 billion in 2019 to $15 billion by 2022, according to a...
Starting from the Ground Up: PR’s Pivotal Role in Building a New Business
So, you launched a new company. Now what? The obvious answer to this question is “sign a client,” or, “build a strong customer base.” But,...
Corporate Public Relations and Corporate Branding: A Unified Force
Today’s marketing communications world is more integrated than ever before. Companies and corporations around the globe are recognizing the true value and efficacy of melding...
Why Inbound Marketing Will Be More Important Than Ever In 2021
2020 has been filled with disruption, to say the least. In recent years, disruption in business has typically been considered a good thing. Companies, people...
5 Tips to Writing Branded Content for Your Business
The identities of the millions of brands in the global marketplace are as unique as the fingerprints of the billions of people in the world....
A Calculated, but Energetic Race to the Finish Line
If there existed a single expression to describe the marketing situation for businesses across the globe right now, it would probably be that “the show...
What is the Difference Between Public Relations and Media Relations?
If you are a business owner or leader, chances are you have heard of public relations and media relations. These two terms are often thought...
Changing of the Tides: The Rise of the Subscription-based Revenue Model, and what it means for your Brand or Business
We are currently living in the era of disruptive innovation. Though this phrase has been attributed to the success of various businesses, people and ideas...
