What is the Difference Between Public Relations and Media Relations?
If you are a business owner or leader, chances are you have heard of public relations and media relations. These two terms are often thought...
Changing of the Tides: The Rise of the Subscription-based Revenue Model, and what it means for your Brand or Business
We are currently living in the era of disruptive innovation. Though this phrase has been attributed to the success of various businesses, people and ideas...
How to Optimize Your Google My Business Listing
“Best hotels near me”… “Landscape and garden stores close by”… “Top architecture firms in my area”… You likely are familiar with entering search terms, such...
The Unlocked Potential of Instagram for B2B Companies
Instagram’s permanence as one of the key elements of a multi-channel or omni-channel marketing strategy is not undocumented, to say the least. Through a quick...
Earned Media: Beyond the Press Release
The press release continues to be a tried-and-true method of communicating to the media. In fact, more than 70% of journalists want to receive content...
What will marketing communications look like for the restaurant and hospitality industries moving forward?
It might feel as if staying in a hotel or eating at a restaurant will never be the same again. At least for the immediate...
How to Plan Cost-effective Advertising
At times, the most viable means to reach target audiences is a combination of paid promotion or advertising, strategic publicity and digital marketing, punctuated with...
How to Develop a B2B Thought Leadership Marketing Strategy
In a crowded marketplace, it is estimated that we interact with over 3,000 brands in any given day. Understanding the process of how a well-established...
How to Create an Effective Social Media Marketing Plan for Your Business
In today’s digital world, social media is one of the most powerful marketing tools for businesses to promote their products and services. There are 3.8...
Is Public Relations Essential for my Business?
Why Public Relations remains essential in a business climate that is constantly redefining what the word “essential” means. Since early-spring, business leaders across the globe...
