White Paper: Influencer Marketing
Why Influencers are Important for your Business and Brand
The term “Influencer” has become so synonymous with successful marketing practices, the Cambridge Dictionary has actually added a new definition of the word.
- “A person or group that has the ability to influence the behavior or opinions of others: The influencer is the individual or group whose effect on a purchase decision is in some way significant or authoritative.”
It is true. Much like in personal life, many in business are influenced, convinced or persuaded by others to change or alter their thinking, opinions, practices, or decisions.
- 84% of marketers plan to implement Influencer Marketing programs within the next 12 months. ~ eMarketer study.
- From 2014 to 2016, traditional paid advertising has dropped in favor, whereas Influencer Marketing has grown. ~ Nielson finding.
- Influencer Marketing now requires public relations managers to interact with an increasing number of external contacts who have the power and platforms to advocate for or endorse a business. ~ Eberly & Collard Public Relations focus group.
Four Strategies to Build Relationships with Influencers
Start with strategic content marketing:
Find and engage trusted influencers:
Architecture & Construction Strengthen Symbiotic Relationship with the Environment Through Sustainability
Changes in the industry stimulate the need for innovative approaches to old tasks. Eberly & Collard Public Relations’ experience developing relationships with the media in the building, construction, and architecture industries are highly valuable. We have worked with construction companies who implement a variety of building techniques across the realm. We also manage to keep up with the latest trends in our industries and are delighted to see the revolutionary advancements companies are developing towards sustainability.
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Credit: Lando and Associates, Landscape Architecture |
Our firm’s successful execution of media relations management and integrated marketing approach often results in the feature of client projects in trade publications and across several media channels within their industry. Our services create trade and consumer zeal for our clients’ businesses. The ECPR team invites you to read and view our current online case-studies content.
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Credit: Asia Green Buildings |
Using Instagram for Your Business
Kick-it in the Kitchen & Bath Industry!
Smart Design Improves Efficiency and Lands Cover Story
Designing Spaces with a Sense of Place
To view the full article and magazine issue, visit: www.ow.ly/Uix5c. (See pages 65-69 and 99).
Learn more about Ami Austin Interior Design: www.amiaustininteriors.com.
For designers, architects and builders, take a moment to read about our specialization in publicity and branding.
· Designers: www.eberlycollardpr.com/services.asp?id=29.
· Architects: www.eberlycollardpr.com/services.asp?id=24.
· Builders: www.eberlycollardpr.com/services.asp?id=35.
Editors and Journalists, contact us anytime you seek interior / exterior design-build content or experts in the design, architecture, construction, furniture, kitchen and bath, and similar industries as quotable sources.
Public Relations for Construction Companies
Learn more about our construction industry marketing and public relations programs, and contact us for a free assessment at www.eberlycollardpr.com.
Stevens & Wilkinson Completes Architecture and Engineering Design for New College of Law Building at Georgia State University
Recently, three members of our Eberly & Collard Public Relations team, Don Eberly, Jeff Collard and Kristen Pappaterra, had the privilege of joining our client as well as state government and judicial leaders, alumni, and others for the building’s ribbon-cutting ceremony. The event and tour yielded us an in-person vantage point to learn about the design solutions provided by Stevens & Wilkinson and other members of the project team, information we will be using to develop and execute an architecture and construction public relations campaign for our client.
Top Building Products Chosen by Readers
Since all of the editorially featured products were based upon building professionals’ favorites, and the 100-featured products are indeed numerous, we decided to choose our own top product pick from each category to share with our blog readers in summary.
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Photo credit: Ply Gem |
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Photo credit: Marazzi USA |
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Photo credit: Innovative Hearth Products |
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Photo credit: Sterling |
Outdoor Living – Hardwood Deck Tiles | Advantage Lumber
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Photo credit: Advantage Lumber |
Structural / Insulation / Housewrap – Self-Adhering Underlayment | Tarco
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Photo credit: Tarco |
Mechanical / Electrical / Home Tech – Wireless Charging Surface | DuPont
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Photo credit: DuPont |
Lines & Collections – Keystone Hardscapes
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Photo credit: Keystone Hardscapes |
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