Industry Leader Launches Sustainable Plant Program

One of the exciting new plant programs during 2008 came from Overdevest Nurseries, the founder of the Garden Splendor® brand of plants. The new program includes a line of sustainable plant products under the new Footprints™ brand name.

Footprints™ is considered to be among the first product lines in the industry to be fully sustainable. It is a new line of decorative, eco-friendly patio plants. The program is being made available to independent garden centers in the Mid-Atlantic and Northeast for spring 2009.

This program is truly sustainable, not just in part, but fully “green.” We give kudos to Ed Overdevest, founder of Footprints™, because the plant varieties are grown using sustainable practices such as compost made from renewable soil ingredients and recycled irrigation water. Best of all, the plants are potted in natural-component containers and labeled with tags that are biodegradable. Bamboo stakes are even used for the tags, rather than plastic. For online information, log onto www.footprintsplants.com or contact us here at Eberly Public Relations.

https://eberlycollardpr.com/2008/12/748/

As recently reported by Green Daily, sixty-seven percent of consumers polled across six countries would be willing to pay for clean energy, according to Plugging in the Consumer, a report from IBM.

Consumers were polled across six countries — Australia, Germany, Japan, the Netherlands, the UK and the US. Out of all the countries, more Australians were willing to pay more when compared to the other countries. However, in the U.S., those willing to pay more were willing to pay quite a sizable premium, up to 20 percent more.

Blogger Patricia Mayville-Cox writes: “We switched to a clean power option in our home and it did add a small monthly premium to our energy bill. However, because we found ourselves paying a bit more each month, we became even MORE careful about turning off the lights and keeping the temperature moderate. We joked about it, ‘Turn off that light, wind turbines don’t grow on trees!’ And now, the irony is that our bills are lower than they were because of our conservation habits, motivated by both money and the earth.”

– So, I wonder, will Americans continue to absorb the higher premium for clean energy as well as other sustainable innovations for the longterm, or will the early adopters eventually become “motivated by both money and the earth”? And, speaking of early adopters…where does America exist today on the innovation adoption curve for a sustainable environment? While I feel like we lag terribly as a nation, I believe that many individual citizens are working to educate themselves and pro-actively seek new ways to be environmentally sound on a day-to-day basis.

To look into green power options in your state, see the Department of Energy’s Green Power site here.

Note: I’ve been checking out Green Daily.com for the last week or so, and I highly recommend it’s combination of “green” news and humor!

Examples:

Paris Gets Naked, but Not for PETA
Extreme Environmentalism: Condom Recycling in China
Will Smith is Greening Up the Bathroom

– Sally

HIP Develops New “Green” Plant Identification Tags

Nov. 1, 2007 – Thomasville, NC – Horticultural Identification Products (HIP), a customized tag and labeling products company for the horticulture industry, announced today that it has developed two sustainable plant tag products, EcoTag and BioTag.

EcoTag is a degradable alternative to traditional plastic plant tags. Manufactured using wind power as one energy source, EcoTag is environmentally-friendly from beginning to end with added consumer appeal during its functional life. These rigid tags retain their integrity until buried in compost or disposed of in a landfill. The buried tags disintegrate in one to five years.

BioTag is a first-of-its-kind tag made of biodegradable plastic. The BioTag material is produced using a state-of-the-art polymer technology that relies on bio-based products, such as corn and soybeans, rather than fossil fuel-based resins. The end-product has a natural composition that is totally biodegradable. The degradation process takes approximately one year.

HIP is at the forefront of the “green” revolution in the horticulture industry as a marketing innovator. Bob Lovejoy, president / CEO of HIP, has identified a need for environmentally-friendly packaging options and developed alternative materials for custom-designed labels.

“These environmentally-conscious horticultural tags contribute to the brand image of a horticulture company, not only enhancing the look of plant products, but also conveying a corporate commitment to environmental awareness and the conservation of natural resources,” says Lovejoy.

HIP believes its “earth-friendly” products, when combined with the innovative “green” product offerings produced by container manufacturers, provide both growers and retailers with an opportunity to satisfy consumer demands with a profitable, premium product combination.

For more information about sustainable labeling products from HIP please visit www.hiplabels.com.

Novalis® Showcases 2008 Plants that Work® Introductions and 2007 Trend Plants at Fashion In Bloom, Sept. 19-22, 2007.

September 10, 2007 – Moncks Corner, S.C. – Novalis®, a national consortium made up of regional nursery and greenhouse growers, will present its new 2008 plant introductions and existing core plant programs at this year’s Fashion In Bloom event, Sept. 19-22, 2007. The Conard-Pyle Company, a leading member of the Novalis® network of growers, will serve as site host. The display will feature Novalis®’ Plants that Work®, a national brand of trialed perennials and annual “color,” in an outdoor living setting that includes open-air living rooms and alfresco kitchens through alliances with Summer Classics and Viking.

The varieties will include selections from specialized programs encompassing a series of exclusive plants only available through Novalis® and landscape solution-based plant collections.

The concept of the overall design exhibit is based upon the growing trend of homeowners juxtaposing easy-to-grow plant material and active outdoor lifestyles. While showcasing the latest artistic trends pertaining to lavish, yet practical, outdoor living spaces, Novalis® will, in tandem, present creative approaches for retail-ready plant displays to the attending independent garden center (IGC) owners and personnel.

Novalis® representatives will be present to share information about all of the 2008 plant programs and a new expansion initiative to add superior “color” growers to the network in conjunction with the latest plant program, Plants that Work® by Color™. As part of the most notable advancement of the Plants that Work® brand to date, Novalis® will bring more than 150 varieties of world-class “color” genetics to IGCs for spring 2008.

Currently, Novalis® leaders are incorporating select “color” growers with a common goal of providing proprietary breeding, diverse product selections, and controlled liner production and distribution, all of which will be available exclusively to IGCs.

Individual interviews with Novalis® representatives are welcome, and may be pre-scheduled by contacting Eberly Public Relations at 866-574-2906 or seeing Don Eberly or Jeff Collard at the event. Post-event media kits and interviews will also be available by calling the aforesaid number.

The Novalis® 2008 product and program line-up, all part of Plants that Work® with full marketing and merchandising support for IGCs, will include the following:

Plants that Work® – Exclusives:

• NEW: ‘Pink Double Knock Out’® Rose
• NEW: The Garden Sensation™ Series – a new line of ornamental shrubs, including: Philadelphus ‘Snow White Sensation’™ and Weigela ‘Shining Sensation’™
• NEW: Gaillardia Commotion™ Series – two new vibrant Gaillardia varieties, including: Gaillardia Commotion^TM ‘Frenzy’ and Gaillardia Commotion^TM ‘Tizzy’
• NEW: Mystical^TM Series – a new line of five lovely, rust-resistant Hypericum varieties, including: Hypericum ‘Mystical Red Star’^TM, Hypericum ‘Mystical Orange’^TM, Hypericum ‘Mystical Beauty’^TM, Hypericum ‘Mystical Black’ ^TM and Hypericum ‘Mystical Sweetheart’^TM
• Hydrangea ‘Lemon Daddy’™
• Hydrangea ‘Big Daddy’
• Hydrangea ‘Bits of Lace’™
• Lonicera ‘Edmee Gold’
• Hydrangea ‘Color Fantasy’®
• ‘Empress of China’^TM Dogwood
• Acer ‘Shirazz’^TM

NEW: Plants that Work® in Nooks & Crannies™ – A program with a mix of small-stature varieties for compact spaces and special applications with over 200 selections presented in convenient 8-pack carrying trays.

Plants that Work® – Bring on the Heat™ – This reliable, striking collection of perennials and shrubs from Plants that Work® is back for 2008. Performance-rated for thriving in the hot areas of gardens and patios, Bring on the Heat™ now encompasses 40 plants.

Plants that Work® – In the Shade™ – This robust and dependable collection of plants has returned with best-of-breeding offerings that have beautiful mixtures of texture and color for shade areas. The program consists of nearly 40 cutting-edge shade-lovers.

Bamboo – A favorite program from Novalis® Plants that Work®, seven clumping and running varieties are offered as part of this stunning collection.

Twice as Nice™ Daylily Collection – Novalis®’ award-winning collection of repeat-blooming Hemerocallis still remains a strong selling choice of gardeners and landscape professionals for outdoor rooms. It has been expanded to include two dozen daylilies in a vivid color spectrum.

Oriental x Trumpet Hybrid Lilies – This collection continues to represent a breakthrough in great garden lilies. With new colors and enhanced garden performance, Oriental x Trumpet lilies have thick latex-like petals and a soft fragrance.

Evison ^TM / Poulsen® Garden Series Clematis – The series of clematis returns with free-flowering habits and large, open flowers. Working in various garden locations and offering USDA Zone 4 hardiness, these clematis varieties grow well in conjunction with shrubs and other climbers, or as container plants on the patio.

NEW: Plants that Work® by Color™ – The most impressive expansion to date of the Plants that Work® line, brings world-class genetics to gardeners in a rainbow of color and form. In spring of 2008, retailers and homeowners will have new and unique options for year-round “color,” with more than 150 varieties that make spectacular beds, borders and containers.

These offerings, along with hundreds of other robust and branded plants from the Novalis® network, are cultivated to accentuate outdoor living, provide solutions for novice and expert gardeners, and address consumer high-demand for new collections of unparalleled variety and quality in every region of the country.

In an effort to maintain its mission of offering consumers a complete outdoor “lifestyle,” Novalis® is continuing to form alliances with outdoor product companies like Summer Classics, creator of high-end outdoor furniture, and Viking, producer of premium outdoor kitchen appliances. Products manufactured by Summer Classics and Viking have been incorporated into the Novalis® trade show and event design, which has been awarded “Best of Show” honors at two recent industry events, the Ohio Floriculture Association and Southern Nursery Association trade shows, and will be featured at this year’s Fashion In Bloom event.

– Sally

Garden Splendor® Announces New Showcase Plants for 2008

Garden Splendor® by Overdevest Nurseries Introduces 2008 Showcase Plants at Fashion In Bloom, Sept. 19-22, 2007.

BRIDGETON, N.J. – Sept. 1, 2007 – The Garden Splendor® brand by Overdevest Nurseries will present its new 2008 Showcase Plants at this year’s Fashion In Bloom event, held Sept.19-22, 2007. The Garden Splendor® plant selections will be on display at the Homestead Growers site in Davidsonville, MD.

Overdevest Nurseries / Garden Splendor® management will be present and on-site to share information about the brand and new additions to the product line in person and in the form of a take-home meia kit. The kit will include an Associate Press-ready Frequently Asked Questions page regarding the Garden Splendor® brand, a sample Remember Me® plant identification marker, detailed plant profiles, and high-resolution close-up and landscape application images.

“We look forward to sharing the new 2008 Garden Splendor® Showcase selections with the independent garden center community at this year’s Fashion In Bloom event,” said Ed Overdevest, president of Overdevest Nurseries / Garden Splendor®. “The plant material on display has been chosen and incorporated into the product line for its quality, innovation and reliability, which represent the Garden Splendor® concept of outstanding genetic qualities with a proven record of performance under various garden conditions.”

Individual interviews with Overdevest and David Wilson, director of marketing for Garden Splendor®, are welcome, and may be pre-scheduled by contacting Eberly Public Relations at 866-574-2906 or seeing Sally Credille at the event.

Post-event media kits and interviews will also be available by calling the aforesaid number.

The new Garden Splendor® 2008 Showcase Plants will include the following:

• Clematis ‘Daniel Deronda’
• Coreopsis ‘Pinwheel’
• Echinacea ‘Pink Double Delight’
• Geum ‘Mango Lassi’
• Hakonechloa ‘All Gold’
• Heuchera ‘Peach Flambe’
• Mukdenia ‘Crimson Fans’
• Silene ‘Rolley’s Favourite’
• Veronica prostrate ‘Goldwell’

Garden Splendor® will be incorporating components of its award-winning PANTS trade show booth design at the Homestead site to display its new 2008 Showcase Plants.

Wilson developed the display to showcase the high level of quality and consistency that the Garden Splendor® plant products possess. By displaying them individually and elevating them on “tree shelves,” the plants are raised to eye-level and above, allowing visitors to view the products at a glance. The display also reserves floor space, which is valuable in smaller garden centers where square footage is at a premium. By adding inventive and low-cost display methods like these to showcase plant material, the retailer can achieve premium prices and higher profit margins.

Ultimately, the display is indicative of Overdevest Nurseries’ innovative and resourceful approach to marketing, and demonstrates how the Garden Splendor® program is based on creative yet realistic and practical objectives for retailers.

Independent garden center managers / owners, landscapers, and growers may contact Overdevest Nurseries / Garden Splendor® for additional information by calling 1-888-842-6567or logging onto the web at www.gardensplendor.com. Members of the media and garden writers may seek supplemental information and interviews by contacting Eberly Public Relations at 1-866-574-2906.

– Sally

As many may remember, Under a Foot Plant Company™ and its STEPABLES® brand, created a point-of-purchase plant display contest this past spring for nationwide independent garden centers carrying the plants.

We are excited to announce that a winner has been selected in the STEPABLES® “Best in Sole” Display Contest and the donation check has been presented to the winning garden center.

A $2,500 donation was given to the winner’s charity of choice, The Maumee Valley Habitat for Humanity, on July 10, 2007 on behalf of The Andersons Inc. and STEPABLES®.

– Sally

Overdevest Nurseries, LP and Its Garden Splendor® Plant Brand Receive PANTS “Best of Show” Booth Award.

August 6, 2007 – Bridgeton, NJ – Overdevest Nurseries, LP, founder of the Garden Splendor® plant brand, announced today it has been awarded the Pennsylvania Allied Nursery Trade Show’s (PANTS) “Best of Show” booth award.

The Overdevest Nurseries, LP/ Garden Splendor® booth was chosen from over 600 exhibitors occupying 1,100 booths and representing a variety of horticultural products and services geared toward garden centers and professional landscapers.

By developing an innovative, creative and low-cost way to display its plant products, Overdevest Nurseries, LP/ Garden Splendor® built a booth which can be replicated and recreated to merchandise its products at the garden center retail level, both indoors and outdoors.

PANTS was held in Atlantic City, NJ from July 24-26 and organized by the Pennsylvania Landscape and Nursery Association (PLNA). PLNA is the leading trade association representing Pennsylvania‘s $5.6 billion green industry. Founded in 1904, its 750 members include production nurseries, garden centers, landscape designers, landscape maintenance firms, arborists, interiorscape firms, florists and other private sector companies in the northeast.

More on Garden Splendor®

Garden Splendor® Plants Worth Remembering™ is a premium plant collection that includes more than 500 varieties of perennials, ornamental grasses, patio plants, trees, shrubs and vines. The Garden Splendor® concept successfully merges the efforts of some of the most respected independent garden centers in the country with one of the East Coast’s leading nursery growers to bring quality, innovation and reliability to gardeners of the region.

PHOTO: Overdevest Nurseries, LP/ Garden Splendor® receiving its “Best of Show” booth award at PANTS, which is publishable for your readers. From left to right is David Wilson, director of marketing for Overdevest Nurseries, LP/Garden Splendor®; Peter Kyne, chair of the PANTS committee and vice president of Eisler Nurseries, Inc.; Ed Overdevest, president of Overdevest Nurseries, LP/ Garden Splendor® ; Gail Overdevest, vice president of Overdevest Nurseries, LP; and Donna Stemberger, director of sales for Overdevest Nurseries, LP.

– Sally

The annual Southern Nursery Association’s horticulture industry trade show begins this week at the Georgia World Congress Center, Building C. On Thursday, August 9th, I’ll be a participating as a panelist for SNA’s Forum 2007 Media Day Lunch along with several other industry, garden writer experts. I’ve been asked to speak and discuss new/ social media and blogging as it relates to “Trends in Garden Communications”. I’m looking forward to hearing the thoughts and ideas of the other panelists and sharing a few of my own!

Media Day starts at 9 a.m. in room C105-106 with a coffee welcome session and a Regional GWA business meeting. At 9:30, the media will visit the trade show floor to view all the exhibits, see new products and speak with SNA Forum 2007 attendees and exhibitors. The panel discussion will begin at 11:30 and lunch will be served after the panel discussion at 12:30 p.m., followed by another visit to the trade show floor.

The participating panelists are:

Pam Beck, Freelance Garden Writer and Photographer

Bob Polomski, Clemson University Extension Horticulturist

Felder Rushing, Horticulture Magazine Contributing Editor

Linda Askey, Former Southern Living Garden Editor

Walter Reeves, Radio/TV/Newspaper Host and Gardening Expert

Randy Hunter, Agility Marketing

Sally Credille, Eberly Public Relations

SNA Media Day is produced in cooperation with the Garden Writers Association (GWA) and is sponsored by Carolina Nurseries (founding grower of the Novalis consortium/ Plants that Work brand) and McCorkle Nurseries.

Hope to see you there!

– Sally

This week marks another year with the Southern Nursery Association’s annual horticulture industry trade show. Eberly PR will be on hand to support clients and mingle with media and industry representatives this Thursday-Saturday at the Georgia World Congress Center, Building C.

On Thursday, August 9th, I’ll be a participating as a panelist for SNA’s Forum 2007 Media Day Lunch along with several other industry garden writer experts. I’ve been asked to speak and discuss new/ social media and blogging as it relates to “Trends in Garden Communications”.

Media Day will begin at 9 a.m. in room C105-106 with a coffee welcome session and a GWA business meeting. At 9:30, the media will visit the trade show floor to view all the exhibits, see new products and speak with SNA Forum 2007 attendees and exhibitors. The panel discussion will begin at 11:30 and lunch will be served after the panel discussion at 12:30 p.m., followed by another visit to the trade show floor.

The participating panelists are:

Pam Beck, Freelance Garden Writer and Photographer

Bob Polomski, Clemson University Extension Horticulturist

Felder Rushing, Horticulture Magazine Contributing Editor

Linda Askey, Former Southern Living Garden Editor

Walter Reeves, Radio/TV/Newspaper Host and Gardening Expert

Randy Hunter, Agility Marketing

Sally Credille, Eberly Public Relations

SNA Media Day is produced in cooperation with the Garden Writers Association (GWA) and is sponsored by Carolina Nurseries and McCorkle Nurseries.

In a few short weeks, Don Eberly will be speaking at Ball Publishing/ Green Profit magazine’s Retail Experience in Cleveland, OH (September 8th and 9th) and has prepared an excellent presentation for garden center retailers entitled “Marketing & PR: Getting It Right”. As a green industry public relations and marketing specialist, Don will show garden center owners, managers and employees how to create successful PR campaigns, draw up an effective advertising budget, and plan and promote the garden center’s business in a rapidly changing world of media and consumer relations. Be sure to check it out at 11:00 a.m. on Saturday the 8th if you’ll be in town for “the experience”.

We look forward to seeing you at both of these industry events!

– Sally

Well, what can I say? It was a GREAT show. I had hoped to update/ post happenings and news each day while there, but as you can see (now two weeks past post-show), that didn’t happen. But, because I waited, I’ve got some great photos to share! Let’s do a visual re-cap of OFA 2007. Go!