Why Influencers are Important for your Business and Brand
It is true. Much like in personal life, many in business are influenced, convinced or persuaded by others to change or alter their thinking, opinions, practices, or decisions.
- 84% of marketers plan to implement Influencer Marketing programs within the next 12 months. ~ eMarketer study.
- From 2014 to 2016, traditional paid advertising has dropped in favor, whereas Influencer Marketing has grown. ~ Nielson finding.
- Influencer Marketing now requires public relations managers to interact with an increasing number of external contacts who have the power and platforms to advocate for or endorse a business. ~ Eberly & Collard Public Relations focus group.