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It’s Official! Eberly & Collard Public Relations

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We are thrilled to announce we have officially started a new era here at Eberly & Collard Public Relations (formerly Eberly Public Relations). We have a new name, new brand, new online presence, and a new outlook on communication to the masses!

First off, let me just say that an overarching component of the new brand is the company’s name. We have added Jeff Collard’s last name as an obvious and necessary change. Even though Don Eberly, president and CEO, founded the firm nearly eight years ago, Jeff Collard, vice president and CFO, joined the firm only six months after its original inception. Jeff’s work background and education in horticulture and design always have been, and continue to be, the perfect match to complement ECPR’s service structure. Combine that with Don’s career history and degree in public relations, journalism and education, and we’ve got a well-suited mix of expertise and readiness to meet the needs of our clients and friends in the media. And, we are proud of the fact we have a staff of writers and marketers that understands the industry…and the many products and services of industry companies.

With the introduction of our new name, we are expanding to include a range of online and Social Media devises to enhance communicative activities for the firm and our clients. Please feel free to friend, follow, reply, tweet, and comment on all our new online aspects via the following channels:

Web site: www.eberlycollardpr.com
Blog: www.eberlycollardpr.blogspot.com
Twitter: @eberlycollardpr
Fan Page: Facebook

We’re excited about all the new conversations to come!

~Leslie

Ovation for Orchids

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The American Orchid Society offers a great “Beginners’ FAQ” including common questions and answers regarding orchids and their care. This covers many helpful aspects of orchids and is an easy and quick read. The American Orchid Society (A.O.S.) Botanical Gardens, which were slated to close at the end of June, were given a new lease on life by the A.O.S. Board of Trustees. The board voted on Tuesday, June 2, 2009 to continue to keep the gardens open to members and the public. Congratulations!

And, as always, check out the best of Phalaenopsis orchids from Silver Vase, Inc. Silver Vase, Inc. is an innovative orchid and bromeliad producer that is based in Homestead, Fla. Since 1988, the owners and staff have dedicated themselves to growing and expanding consumer demand for high-quality, exotic plants. In its environmentally controlled greenhouses and through its now 10-year-old Clean & Green Integrated Pest Management (IPM) program, the operation guarantees its customers quality, proven varieties of Phalaenopsis orchids and a wide array of bromeliads in a spectrum of color. One of the many things that sets Silver Vase, Inc. apart from other orchid and bromeliad growers / brands is the company’s Integrated Pest Management (IPM) program. Silver Vase, Inc. created its IPM program 10 years ago to ensure a clean environment and to deliver a fresh, healthy product line. Today, the company delivers amazing orchids and bromeliads to retailers that end up in homes and businesses in all corners of the country and in parts of Canada. The owners of Silver Vase have an incredible passion for growing, and it shows in every plant they ship.

Silver Vase, Inc. did a beauitful job of displaying orchids, bromeliads and gardens (planted home-ready decorative containers) at the Super Floral Show (S.F.S.) in Atlanta this June. Andrew Bartha, owner / CEO, and sales representatives Christian Maldonado and Carmen Perez were on hand to meet with customers and the media.

At the S.F.S., we talked with the folks from Just Add Ice Orchids. Knowing (and enjoying) orchids as well as we do, and after writing about orchids many times, their brand name made us smile. This is because it does a lot for helping people understand just how easy it is to care for orchids. With so many consumers afraid to use orchids in their homes – due to the fact they think care is time-consuming and difficult – this name says a lot, for sure. They recommend adding just three ice cubes to orchids in containers once a week. No more, no less. The results will be months of longevity. They created a consumer Web site to provide high-level information regarding orchid care and an interactive orchid community. Enjoying orchids is really this easy, and these plants are rewarding in ways other houseplants usually cannot provide.

~ Don

Distracted By Shiny Objects

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Upon my arrival at this year’s Super Floral Show in my own backyard of Atlanta, GA, I was dumbstruck by all the breath-taking flower displays and irresistible sweet scents engulfing the entire hall. While looking around, wondering which booth to visit first, Don, Jeff and I noticed an eye-catching floral merchandising object … hundreds of square feet away on the OTHER side of the showroom.

We headed in the direction of the mysterious, blinking product, and found ourselves in the Floral-lites booth. It was there we discovered that the objects which caught our attention were the company’s line of fiber optic and LED-lit ornamental products designed to enhance the natural beauty of floral arrangements and bouquets (fresh OR silk).

Kajira Roseby, the CEO of Floral-lites, was kind enough to tour us through her booth and share the Floral-lites vision with us. Floral-lites is a system of interchangeable heads that attach to LED-lit, battery operated stems. The stems are discretely concealed within the arrangement while the heads gently glow or blink with the flick of a switch. From twigs to butterflies, Floral-lites are available in hundreds of shapes, colors and sizes to suit any arrangement. They also have two brand new lines of diverse Party Dots and Stickylites for small, fun ways to spruce up a floral gift.

Floral-lites is the result of 2 years of research, working with select florists around the globe to create a product line that enhances the natural beauty of flowers and adds an entirely new, creative dimension to floral displays. Floral-lites last the life of the arrangement, so florists can be confident about their customer’s satisfaction.

Talk about market potential! It drew us across an entire show hall… what could it do for your retail center to lure customers? To learn more about the Floral-lites system, feel free to visit the Web site at www.floral-lites.com.

~Leslie