Blog - Eberly & Collard Public Relations

Multi-Touch Attribution Models Explained – A PR-Centric Approach

June 26, 2025

In today's digital age, understanding customer behavior is crucial for business success. Multi-touch attribution offers a way to evaluate each interaction in a customer's journey....

Boost Your Brand’s Online Presence: Public Relations for Ecommerce Uncovered

March 12, 2025

In 2024, there were about 280 million online shoppers in the United States alone. This impressive statistic is expected to continue to grow, and with...

How to Optimize Media Relations: A Strategic Guide to Effective PR Onboarding

March 3, 2025

For the most successful and effective publicists and PR practitioners, the client onboarding process is the first – and arguably most crucial – step towards...

What is Digital PR and How Can It Help Your Business Grow?

February 25, 2025

Digital PR is reshaping the way businesses engage with their audiences online by blending traditional public relations and digital marketing strategies. This integrated approach boosts...

Building a Successful Demand Generation Campaign

February 10, 2025

If your business is interested in engaging with customers/clients or raising awareness about the products or services offered by your business, demand generation is one...

How to Properly Use Media Relations to Obtain High Authority Backlinks for SEO Purposes

January 16, 2025

When it comes to SEO, backlinks from authoritative websites can work wonders for your domain authority and search rankings. But, here’s the thing: Not all...

5 Creative Marketing Strategies for Your Trade Show Marketing

September 9, 2024

There are approximately 13,000 trade shows that take place in the United States each year. With such a massive volume of shows, it is crucial...

Influencer Marketing: Harnessing Trends, AI Influencers and Authentic Partnerships

August 20, 2024

Influencer marketing has been booming since the mid-2000s. According to Influencer Marketing Hub, this sector is expected to reach approximately $24 billion by 2024. This...

The Power of E-A-T in Public Relations: Elevating Consumer Products and Brands

June 26, 2024

Definition: Expertise, Authority and Trust In the dynamic world of public relations, the EAT content strategy has emerged as a cornerstone for building and maintaining...

The Benefits of B2B Companies and Brands Working with a Public Relations Firms

March 1, 2024

In today’s competitive business landscape, effective communication and brand reputation play a pivotal role in the success of any organization. For business-to-business (B2B) companies, building...