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Sustainability is HIP at OFA

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It appears sustainability was a huge hit at OFA this year with a significant share of the exhibitors at the tradeshow displaying eco-friendly plants, products and ideas.

Horticultural Identification Products (HIP) and several other companies were showcased at OFA’s sustainability exhibit. While some companies at OFA are relatively new to the sustainability movement, HIP has been a leader in introducing sustainable tag products for some time, including its EcoTag (a degradable alternative to plastic nursery tags), BioTag (a bio-degradable nursery tag) and Repel (a paper substrate for nursery tags).

HIP announced at OFA that it has met the standard specification set by ASTM International for its sustainable BioTag labeling products.

The ASTM specification establishes if products made from plastics will compost satisfactorily, including biodegrading at a rate comparable to known compostable materials. Meeting this specification is a sustainability breakthrough for HIP because it means the company’s BioTag product can be officially considered fully “compostable” based upon the composition of the product.



Side note: As HIP continues to ramp up its line of sustainable products, the company has freshened up its logo using a cool palette of blues and greens.

~ Audrey

HIP Meets Global Standard Specification for BioTag

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First thing is first…. the basics.

HIP is at the forefront of the “green” revolution in the Horticulture industry and was among the first to produce earth-friendly labeling solutions. See who they are by visiting their Web site and looking around. Talk about innovative plant tags!

BioTag is a horticultural labeling product that is made of 100% biodegradable plastic. The tag material is produced using a state-of-the-art polymer technology that relies on bio-based products such as corn, soybeans, starches, wheat, and sugarcane, rather than fossil fuel-based resins. The end-product has a natural composition that is totally biodegradable. The commercial compost process takes less than 180 days, and the full degradation process takes approximately one year.

NOW… onto the newest development!

Horticultural Identification Products (HIP) announced today that it has met the standard specification set by ASTM International for its sustainable BioTag labeling products.

The ASTM specification establishes if products made from plastics will compost satisfactorily, including biodegrading at a rate comparable to known compostable materials. Meeting this specification is a sustainability breakthrough for HIP because it means BioTag can be officially considered fully “compostable” based upon the composition of the product.

“Meeting ASTM’s standard specification criteria further emphasizes HIP’s commitment to conservation and environmental awareness,” says Bob Lovejoy, president / CEO of HIP. “We understand the critical need for businesses to have a positive environmental impact and offering BioTag is a way for us to support growers in their sustainability efforts.”

Very cool! Just goes to show you that companies of ANY type can help contribute to a healthier environment.

~Leslie

Horticultural Identification Products Hires West Coast Sales Representative

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Thomasville, NC – February 1, 2008 – Horticultural Identification Products (HIP), a customized tag and labeling products company for the horticulture industry, announced today that it has hired Bob Nichols as the company’s West Coast sales representative.

With an extensive background in horticulture, green-goods sales and marketing, Nichols comes to HIP from Weeks Roses, where he served as a national sales manager and led a sales team of seven for the wholesale grower located in Upland, Calif.

In his new role, Nichols will bring 20 years of experience to managing all West Coast sales efforts for HIP. His responsibilities will include developing sales strategy, representing the company and its products at industry events and trade shows as well as interacting with major growers along the West Coast, from British Columbia to the Mexican border.

“I am thrilled to join the successful team at HIP and represent the company as well its superior horticulture marketing-solution products on the West Coast,” said Nichols. “The region is one that has always been and continues to be green-sensitive, and which has drawn considerable excitement and great interest in HIP’s products, particularly those created from environmentally sound materials.”

The hire is in keeping with HIP’s practice of employing horticultural specialists with innovative marketing and green-goods expertise. HIP utilizes these experts, who are versed in all aspects of horticultural marketing, production and independent retail needs and strategies, to service the company’s clientele and develop customized, top-quality merchandising solutions.

Nichols is a graduate of Pennsylvania State University, where he received a bachelor’s degree in horticulture, and Virginia Polytechnic Institute and State University, where he received a Master of Business Administration degree in marketing. Bob currently lives in Rancho Cucamonga, Calif., one hour east of Los Angeles.

To learn more about HIP products please visit www.hiplables.com.