With an extensive background in horticulture, green-goods sales and marketing, Nichols comes to HIP from Weeks Roses, where he served as a national sales manager and led a sales team of seven for the wholesale grower located in
In his new role, Nichols will bring 20 years of experience to managing all West Coast sales efforts for HIP. His responsibilities will include developing sales strategy, representing the company and its products at industry events and trade shows as well as interacting with major growers along the West Coast, from
“I am thrilled to join the successful team at HIP and represent the company as well its superior horticulture marketing-solution products on the West Coast,” said Nichols. “The region is one that has always been and continues to be green-sensitive, and which has drawn considerable excitement and great interest in HIP’s products, particularly those created from environmentally sound materials.”
The hire is in keeping with HIP’s practice of employing horticultural specialists with innovative marketing and green-goods expertise. HIP utilizes these experts, who are versed in all aspects of horticultural marketing, production and independent retail needs and strategies, to service the company’s clientele and develop customized, top-quality merchandising solutions.
Nichols is a graduate of
To learn more about HIP products please visit www.hiplables.com.