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Home » Archives for Garden Splendor

Branding Via Radio

March 26, 2010 By Jeff Collard Leave a Comment

With spring right around the corner, we’ve been speaking with radio show hosts about coordinating interviews with our home-, garden- and design-based clientele. Spring is the obvious time for redesigning interiors and renovating outdoor spaces.

Currently, we are finding new interest in radio show producers who like to interview landscape architects, horticulturists, breeders, and garden center owners. Gardening has taken on a new look and feel for homeowners, given the continuing stay-cation and focus-on-the-home mentality. From focus groups, we also believe homeowners are tiring of “on hold” projects due to the economy, and many are creating new interiors and landscapes in phased approaches. – Sounds good to us! It is time to get up and get going, even in phases if necessary, for Americans having faced some slow times in 2009. We can improve our economy by actively participating in it, and home and garden projects are a great way to do so.

The norm for our garden-related radio interviews this spring includes our plant-based clients sharing trial insights about the best plants for any area, the latest plant trends, and helpful long-term care tips. Radio show hosts and producers with whom we work are also telling us homeowners are interested in learning about the history of brands and what makes them special or different from the competition.

In general, radio interviews supplemented with strategic advertisements are a means to provide supplementary information that may not have been mentioned during the interviews, such as detailed contact information and a targeted brand message.

Listen to the following ad message from Garden Splendor:

This will be playing on the WOR radio station during spring runs of the Ralph Snodsmith Gardening Show, in addition to interviews during which Ralph will ask how-to gardening information of David Wilson, Garden Splendor’s marketing director. These two messages will complement each other for a well-rounded branding campaign. The Garden Splendor brand offers one of the most organized and creative radio campaigns in the industry, and the garden center retailers selling the branded plants benefit from the exposure. – Our team and the good folks with the Garden Splendor brand have worked with WOR in this way for some time as well as other stations.

Typically, radio ad purchases like this are a great and cost-effective way to message locally. And, as an added bonus, these types of campaigns literally lend more customer traffic to the participating brand dealers.

If you’re interested in potentially writing a story about brand messaging through radio, please feel free to give us a call or send us a message. We can write it for you or line up interviews with some of our clients. If you are a radio producer or host and are seeking experts – from gardening and landscape architecture to interiors and home furnishings – we’d be glad to provide media kits and information on behalf of our clients.

Filed Under: Branding, David Wilson, Eberly and Collard, Garden Splendor, Radio, Ralph Snodsmith

Garden Splendor® Unveils New Showcase Plants for 2010

December 30, 2009 By Jeff Collard Leave a Comment

The Garden Splendor® brand by Overdevest Nurseries announced 10 new 2010 Showcase selections from the company’s premium plant collection of more than 500 varieties of perennials, ornamental grasses, patio plants, shrubs and vines.

This will be the seventh year that Garden Splendor has offered the Showcase line, and independent garden centers appreciate the consistency and branding of the high-quality product. This year, we spoke directly with a few garden centers that carry the Garden Splendor brand to gather some retailer insight about the Showcase line.

Glenn Pendergast is the owner of Willow Run Home & Garden Showplace, an independent garden center that has carried the Showcase line for four years. When asked about the benefits of carrying the Showcase line, Pendergast said, “Carrying a co-branded plant line of the highest quality benefits us as a good reflection on our company with our consumers.” Pendergast also shared with us that his customers have come to recognize and even anticipate the Garden Splendor Showcase varieties for quality and value.

The 2010 Garden Splendor Showcase line will be available to homeowners at participating independent garden centers in the Mid-Atlantic and Northeastern regions beginning spring 2010. They will be shipped to the garden centers at the best times for consumers to plant them. The plant material is chosen each year through extensive research and rigorous on-site evaluations for quality, innovation and reliability.

The new Garden Splendor® Showcase Plants for 2010 include the following:

  • Ajuga ‘Black Scallop’
  • Aquilegia Winky Double ‘Blue and White’
  • Chamaecyparis ‘Oregon Blue’
  • Clematis ‘Crystal Fountain’
  • Dianthus ‘Raspberry Surprise’
  • Dicentra ‘Burning Hearts’
  • Echinacea ‘Mac n’ Cheese’
  • Hosta ‘Touch of Class’
  • Schizachyrium ‘Carousel’
  • Veronica ‘Giles Van Hees’

Additional information about the Garden Splendor brand and plant availability can be found at www.gardensplendor.com. If you are a member of the media, contact us if you’d like us to assist with our usual spring or summer article contributions. We can quote local expert gardening and plant sources in most any area.

~Leslie

Filed Under: Eberly and Collard, Garden Splendor, Glenn Pendergast, Leslie Kirk, Overdevest Nurseries, Willow Run Home and Garden Showplace

Customer Day at Chuck Hafner’s Farmers Market & Garden Center

September 17, 2009 By Don Eberly Leave a Comment


The Garden Splendor brand of premium plant material in the Northeast and Mid-Atlantic regions is sponsoring an event with Chuck Hafner’s Farmers Market & Garden Center to show appreciation for garden center customers carrying the branded plants.

After a long year, yet one filled with inspiring success stories, a network gathering seemed just the ticket to discuss strategies and tips for next year. The 2nd Annual Garden Splendor Customer Appreciation Day celebration will take place at Chuck Hafner’s Farmers Market & Garden Center in North Syracuse, NY. Attendees will be able to tour the facility to see first-hand how the Hafners were able to build their state-of-the-art operation and maintain ongoing success, even during a downturned market.

Additional special events include a merchandising demonstration by Terri Coldcreek of Color Results who will relay some expert advice on merchandising techniques with color and props for great visual appeal; lunch at the famous Syracuse diner, Dinosaur Bar-B-Que; a creative display contest in the afternoon; and guided tours of Hafner’s Christmas tree farm with over 100,000 local trees in production.

A few details for you if you are a member of the media or a Garden Center customer who sells Garden Splendor plants in the area…

When: Thursday, September 24, 2009, between 9:00 a.m. to 4:00 p.m.

What: 2nd Annual Customer Appreciation Day

Where: Chuck Hafner’s Farmer’s Market
7265 Buckly Road
North Syracuse, NY 13212

If you are a participating Garden Splendor garden center and have questions about travel arrangements, or would like to RSVP for the event, please feel free to contact Donna Stemberger at 888-842-6597, or email her at donna@overdevest-nurseries.com.

For questions, a complete schedule of events, or to RSVP with a media pass, please feel free to contact me at 404-574-2900, lkirk@eberlycollardpr.com.

If you are not able to attend, we will be happy to provide information stemming from the event for an article and / or provide photos from the event. The Garden Splendor brand and its garden center dealers are well-prepared sources for articles.

~ Leslie

Filed Under: Chuck Hafner, Eberly and Collard, Garden Splendor, Hafner's Farmer's Market, Leslie Kirk

A Review from PANTS: Garden Splendor

August 12, 2009 By Don Eberly Leave a Comment

The Pennsylvania Landscape & Nursery Association’s (PLNA) annual 2009 Penn Atlantic Nursery Trade Show (PANTS) just ended last week, and we’ve heard several stories already about the show’s success once again this year.

While we were unable to attend, a client of ours, Garden Splendor®, was kind enough to pass over a few thoughts and photos from their company’s exhibit booth we thought everyone might enjoy.

This year’s Garden Splendor® 20’ by 20’ booth encompassed an outdoor room with deck and decorative wooden patio, a plethora of colorful and creative containers, and large backdrop of a memorable landscape with garden and pool. Garden Splendor® was also excited to enhance the space with a custom-designed Pent Arbor from Vixen Hill outdoor wood products.


However, the primary focus of the booth centered on the brands exciting line of fully sustainable decorative patio plants called Footprints™ an innovative line introduced last year. Because of its popularity and success over the past 12 months, Garden Splendor® wanted to provide visitors a glimpse into the expanded line with new plant offerings. Footprints™ plants are grown using sustainable practices such as compost made from renewable soil ingredients and recycled irrigation water. In addition, the plants are potted in natural-component containers and labeled with tags that are biodegradable.

Some visitor “favorites” from the display included Pentas ‘Pompom Rose’, Heuchera ‘Plum Royale’, Hakonechloa macra ‘Aureloa’, Pennisetum ‘Fireworks’, Deschampsia c. ‘Northern Lights’, and Caladium ‘Candyland’.


While PANTS opted to not award prizes this year for notable booths, Garden Splendor® was pleased to hear very positive feedback all three days of the show from visitors. Judging by the photos, they were indeed correct!

If you were able to attend the PANTS show this year, what was your favorite Garden Splendor® plant? Any other notable trends you would like to share? We’d love to hear from you!

~ Leslie

Filed Under: eberly collard pr, Garden Splendor, Leslie Kirk, PANTS, PLNA

Never Too Late for a Good Thing

June 16, 2009 By Don Eberly Leave a Comment

So, it was spring… and then you blinked your eyes (It’s okay, I did, too), and now it’s practically summer.

You’ve probably added a few new plant delights to the garden, watched a few of your perennials re-bloom, and maybe added an accessory or two. But, all of a sudden it’s mid-JUNE (what exactly happened to May, I wonder?), and the garden is just not quite yet where you want it to be. I know mine is definitely not.

Well, don’t worry. There’s still plenty of plant material available at your local garden center that will survive the heat of summer. In fact, some plants can still provide blooms for months to come and even bring you a burst of fall interest.

A theme with me lately is selecting plants that are bred and trialed specifically for my region. It’s just a good indicator that the plants you purchase will really flourish in your unique climate. Some national plant brands do test their products all over the U.S. and can be trusted to offer quality plant material that will thrive in multiple climates. Oftentimes, a local grower is a great way to go when purchasing reliable plants just for your garden.

Garden Splendor is a regional plant brand that selects and grows only the best plants for the Northeast and Mid-Atlantic regions available at local independent garden centers. I know them well, since I help assess and write about these plants.

Garden Splendor even has a special yearly plant line it identifies as Showcase Varieties which epitomize the best of breeding and beauty in a plant for their region. This year, the horticulturists have selected eight such plants deemed worthy of this title:
1. Sorbaria sorbifolia ‘Sem’
2. Dicentra ‘Candy Hearts’
3. Echinacea ‘Tiki Torch’
4. Penstemon ‘Red Riding Hood’
5. Phlox paniculata ‘Peppermint Twist’
6. Salvia ‘Eveline’
7. Sedum rupestre ‘Angelina’
8. Veronica ‘Purpleicious’

The two images above are my favorites, the recently award-winning Echinacea ‘Tiki Torch’ (Left) and a hardy variety that provides colorful interest nearly all year, Sedum ‘Angelina’ (Right). However, they are all beauties, so definitely check them out. And, if you’re in the Northeast or Mid-Atlantic, listen-up for Garden Splendor on radio gardening programs such as WOR / Garden Hotline with host, Ralph Snodsmith, and Paul Parent Gardening Club with host, Paul Parent!

~Leslie

Filed Under: Echinacea ‘Tiki Torch’, Garden Splendor, Paul Parent, Ralph Snodsmith, Sedum 'Angelina', Showcase Varieties

'Tiki Torch' Wins at ANLA

April 7, 2009 By Don Eberly Leave a Comment

A Grand Entrance…

This year’s American Nursery and Landscape Association Management Clinic in Louisville, Ky., was an amazing experience, as is always the case.

Garden Splendor, the premium plant collection that includes more than 500 perennials, annuals, shrubs, vines, and grasses – and known for its yearly Showcase varieties – was well represented with the announcement that the brand’s new Echinacea ‘Tiki Torch’ was the winning plant in the ANLA Plant Pavilion. This was truly a grand entrance for this attention-grabbing plant.

‘Tiki Torch’ features large, dark orange blooms with broad florets and a spicy fragrance. It does wonderfully in full sun and generally reaches a height of 24 – 30 inches. Attractive, burnished copper-colored seed cones can be left to fortify small birds or dead headed to encourage increased reblooming. Its robust color remains intense for weeks rather than days. True to the company’s tagline, this plant is truly a “Plant Worth Remembering.”

We also enjoyed the time we spent meeting and working with Ed and Gail Overdevest, co-owners, and David Wilson, marketing director, of Overdevest Nurseries and the Garden Splendor brand. Their passion for Garden Splendor and horticulture in general is readily apparent.

To learn more about this variety, please visit www.gardensplendor.com. If you are a member of the media and would like to feature this variety for spring or summer, we will be glad to assist you with some pretty incredible images and the story behind this winning plant.

– Doug

Filed Under: ANLA Management Clinic, Echinacea ‘Tiki Torch’, Ed Overdevest, Garden Splendor, Overdevest Nurseries

David Wilson of Garden Splendor Shares His Gardening Trends for 2008

March 12, 2008 By Jeff Collard 2 Comments


Recently, David Wilson, director of marketing for the Garden Splendor brand by Overdevest Nurseries in Bridgeton, NJ, shared with us some of his “gardening trends” for 2008. He receives a great deal of feedback during his time out on the road visiting Garden Splendor retail partners from VA to ME, Pitttsburgh to Montauk. With almost 40 dealers participating in the Garden Splendor program, most of which are progressively minded retail outlets with their finger closely on the pulse of the home & garden world, David finds it extremely helpful and interesting to hear feedback from these garden center owners and managers. See below for some great info from David’s 2008 emerging gardening trends, which he’s gathered from gardeners and home owners across the region and from all walks of life:

“The maturing baby boomers are increasingly aware of health and wellness issues and with the global warning and environmental concerns, we are all attempting to ‘live’ better and see the secure and reassuring surroundings of ‘home life’ as a way to cope with the situation. Many see gardening as a wholesome and rewarding thing to do. But, they are impatient, they want it now, they want it easy, and they want their plants big and looking good. It seems the new trend is to decorate, rather than carry out traditional style gardening. So, easy creative ideas, larger plants and minimal ‘WORK’ seem to be the order of the day.”

Here are some of the things I’ve noticed:

  • Outdoor living areas – still very strong: According to recently released market research from The Freedonia Group demand for outdoor furniture and grills will reach $7.5 billion in 2011. The market will benefit from growth in the number of households and the increasing popularity of outdoor living areas like patios, porches and decks. In addition, consumer lifestyle trends are showing these people are likely to be spending a significant amount of their leisure time at home.
  • Do “SOME” of it for me: Fueled by the HGTV programs (to which my wife is addicted) – curb appeal, landscape design etc. There seems to be a strong demand for experts to do at least some of the project. The D.I.F.M (do it for me) thing of last year, seems now to be morphing into D.S. I.F.M (do some of it for me). People have always wanted help with the time consuming, laborious and technical parts of the project but now there seems to be a very strong demand for the home owner to have input and participation in the projects. There seems to be a very strong and growing demand for gardening consultants / contractors that can provide guidance and support, and undertake the larger part of the project but leave segments for the home owners to do.
  • Foliage color is big: Allied to the above comments, we see a continuing demand for long lasting / weather resistant / easy care plants; so varieties with colorful, season long foliage continue to be getting stronger in demand. It is happening with annuals, perennials and shrubs, too. This is why half of the Garden Splendor perennials earmarked as our showcaseplants for 2008 provide primarily foliage color:
  • Geum ‘Mango Lassi’
  • Lychnis ‘Rolly’s Favorite’
  • Heuchera ‘Peach Flambe’
  • Veronica ‘Goldwell’
  • Clematis ‘Daniel Deronda’
  • Hakonechloa ‘All Gold’
  • Coreopsis ‘Pinwheel’
  • Mukdenia ‘Crimson Fans’
  • Echinacea ‘Pink Double Delight’

  • I want a nice garden – but not the work: The days of the contented, relaxed gardener who accepted (and came to terms with) the chores of weeding, hoeing, mulching, watering, staking and tying etc. as being part of keeping a nice garden is gone now. They have been replaced by home owners who are only prepared to allow a few hours of their cherished weekend time to gardening. Today’s home owners don’t mind walking behind (or riding) on a mower, planting containers, or tending smaller beds in prominent positions, but back breaking work like digging, weeding, or mulching is close to purgatory – so gardens are smaller, container gardening is still expanding and chores like mulching beds is performed less frequently (every second year or third year).

  • Containers, containers, and more containers: Container planting continues to become ever stronger. Potted plants are being placed everywhere in the garden, from highly decorative and classy pots by the front door, patio, deck or around the swimming pool, to troughs and window boxes, roof and balcony gardens. Lately there’s been a swing to positioning containers in borders where the color of the container becomes the focus, and where it is easier to weed and water, and relieve the stress on the knees and back.
  • New and novelty plants are popular: We see the demand for novelty perennials that are showy, shorter, more compact, and longer flowering, too. Newer varieties like Echinacea ‘Pink Double Delight’, Lychnis ‘Rolly’s Favorite’ and Coreopsis ‘Pinwheel’ are good examples. The unusual shaped flowers, the compact habit and all round colorful attributes coupled with the easy to look after nature has made them very popular with Garden Splendor customers.
  • Hardy succulents and bright, warm tones are: For the same reasons, hardy or near-hardy succulents seem to be gaining momentum – the drive for easy-care, long-lasting, deer-tolerant plants seems to be fueling this trend. Color wise, the demand for oranges, mango and the bright, warm tones of the southwest are growing in popularity.
  • Hydrangeas – huge upturn in interest: We have also seen a huge upturn in the interest in mophead Hydrangeas. With the arrival of the ‘Forever and Ever’ series, the interest has really taken off. It seems people were always interested in the period that the long lasting flowers gave, but now with the increased reliability of flowering, the compact and shapely habit and the ease of cultivation, they are definitely winning out over other summer flowering shrubs.
  • Going green moves on to sustainability: The environmental movement, too, is getting stronger and stronger. Everywhere I turn (it seems); I hear the words organic and sustainability. Respect for the environment is here and here to stay; there’s a strong backlash to plastic and artificial things. Home owners are much more aware and careful with the choices they make for their plot, too. With water shortages and concerns about lawn chemicals as of late, we’ve noticed a considerable upswing in the demand for plants that can withstand periods of drought or posses a natural ability to withstand pests and diseases.
  • Well-being, fitness and health issues: Finally, I have seen a steadily increasing awareness of well-being, fitness and health issues. In talking to consumers, friends and customers, there seems to be a lot of interest in a better diet and perhaps because of this there seems to be a strong trend towards growing culinary herbs.

We all know that there’s no place like the garden for connecting with the earth, getting close to nature and de-stressing; it’s a wonderful place to ratchet down to a slower gear, be alone with your thoughts and deal with the pressure of these fast-paced times. Home owners are rediscovering the serenity of their own private sanctuaries, yearning for rewarding benefits that nature provides etc., so its not surprising to see renewed and sustained interest in butterfly and hummingbird attracting plants, water gardening, scented oils and candles, patio awnings and umbrellas, outdoor bars and beverage stations, and even hammocks.


Thanks for sharing those valuable gardening trends with us, David. We’re looking forward to seeing them play out in 2008.


– Sally

Filed Under: David Wilson, Foliage, Garden Splendor, Garden Trends, Hydrangeas, Overdevest Nurseries, Plants, Succulents

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