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Home » Archives for Don Eberly

Customer Day at Chuck Hafner’s Farmers Market & Garden Center

September 17, 2009 By Don Eberly Leave a Comment


The Garden Splendor brand of premium plant material in the Northeast and Mid-Atlantic regions is sponsoring an event with Chuck Hafner’s Farmers Market & Garden Center to show appreciation for garden center customers carrying the branded plants.

After a long year, yet one filled with inspiring success stories, a network gathering seemed just the ticket to discuss strategies and tips for next year. The 2nd Annual Garden Splendor Customer Appreciation Day celebration will take place at Chuck Hafner’s Farmers Market & Garden Center in North Syracuse, NY. Attendees will be able to tour the facility to see first-hand how the Hafners were able to build their state-of-the-art operation and maintain ongoing success, even during a downturned market.

Additional special events include a merchandising demonstration by Terri Coldcreek of Color Results who will relay some expert advice on merchandising techniques with color and props for great visual appeal; lunch at the famous Syracuse diner, Dinosaur Bar-B-Que; a creative display contest in the afternoon; and guided tours of Hafner’s Christmas tree farm with over 100,000 local trees in production.

A few details for you if you are a member of the media or a Garden Center customer who sells Garden Splendor plants in the area…

When: Thursday, September 24, 2009, between 9:00 a.m. to 4:00 p.m.

What: 2nd Annual Customer Appreciation Day

Where: Chuck Hafner’s Farmer’s Market
7265 Buckly Road
North Syracuse, NY 13212

If you are a participating Garden Splendor garden center and have questions about travel arrangements, or would like to RSVP for the event, please feel free to contact Donna Stemberger at 888-842-6597, or email her at donna@overdevest-nurseries.com.

For questions, a complete schedule of events, or to RSVP with a media pass, please feel free to contact me at 404-574-2900, lkirk@eberlycollardpr.com.

If you are not able to attend, we will be happy to provide information stemming from the event for an article and / or provide photos from the event. The Garden Splendor brand and its garden center dealers are well-prepared sources for articles.

~ Leslie

Filed Under: Chuck Hafner, Eberly and Collard, Garden Splendor, Hafner's Farmer's Market, Leslie Kirk

Habersham Gardens Event Calendar

September 15, 2009 By Don Eberly Leave a Comment


Hello to all of our Atlanta readers! In case you live (or will be visiting) the metro-Atlanta area in the next few months, take a peek below at the Habersham Gardens event calendar for autumn and early winter. Also, keep checking back, since more events will be added in the coming weeks.

Saturday, September 19
Pot Party
10:00 a.m. – 2:00 p.m.
Description: Grab your trowel, dust off the bellbottoms and join the staff at Habersham Gardens for a special 60’s-themed container gardening event. Guests can bring their own pots or select ones from the garden center. The horticultural experts at Habersham Gardens will assist gardeners with planting. Come dress in psychedelic appeal and enjoy a 15% discount on purchases.

Friday, September 25
Fall Open House
7:00 p.m. – 9:00 p.m.
Description: Enjoy an evening of food and drink in the garden at Habersham Gardens’ Fall Open House. Listen to music, mingle with friends, and check out the new fall product arrivals. This evening only, there will be a special plant sale.

Saturday, October 10
Container Garden Workshop
11:00 a.m.
Description: Horticultural expert Kristin Landfield, a Habersham Gardens staff member, will guide gardeners through the container gardening process. This event is completely hands-on, so bring your containers or purchase new ones from the garden center.

Saturday, December 12
Holiday Container Workshop
11:00 a.m.
Description: Learn to deck your halls, centerpieces, and mantle with beautiful, festive containers this holiday season. The knowledgeable folks about Habersham Gardens will provide expert holiday decorating advice. Bring your holiday cheer and good ideas to share.

All events will take place at Habersham Gardens:

2067 Manchester St., NE
Atlanta, GA 30324-4110
(404) 873-2484
www.habershamgardens.com

We hope to see you there! And, if you are a member of the media and would like to cover any of these creative topics for your readers, just say the word. We can help provide advanced narratives, interviews, photos, and more.

~ Leslie

Filed Under: Eberly and Collard, Events, Habersham Gardens, Leslie Kirk

Outdoor Fireplace or Outdoor Fire Pit

September 11, 2009 By Don Eberly Leave a Comment

Start to think about planting fall plants in the garden and packing up the beach towels because summer’s end is right around the corner. But, outdoor living can continue to be enjoyed through fall and winter, from the warmth of outdoor fireplaces or fire pits.

Learn about the design and installation of outdoor fire features stemming from an interview of David Gatti, co-owner / CEO of P.O.P.S. Landscaping, conducted by David Beaulieu, landscape editor for the popular information-based Web site About.com.

In the interview, expert David Gatti offers helpful information and recommendations about adding outdoor fireplaces and fire pits to existing exterior spaces.

Select this link…and begin warming up to the idea of outdoor fire features for your homeowner-clients or readers… http://landscaping.about.com/b/2009/06/06/outdoor-fireplace-or-outdoor-fire-pit.htm

To learn more about outdoor design and living, visit www.popslandscaping.com and http://landscaping.about.com/

– Adam

Filed Under: Uncategorized

New Containers

September 10, 2009 By Don Eberly 2 Comments

By creating decorative containers featuring unique shapes and textures as part of its Daniel Planters line, Crescent Garden is providing a beautiful collection of containers that offer both breath-taking form and practical function. Headlining with exclusive Crescent Garden finishes and modern, sleek designs, the containers are perfect options for use with a wide variety of plants. Crescent Garden offers four distinct types within this particular line.

The Tall Planters make attractive indoor or outdoor décor statements in and of themselves. They are ideal for bamboo varieties, Egyptian papyrus, American arborvitae, canna, colocasia, and even sculpted English boxwood – just to name a few.

The Bowls can be used for desert-like succulent gardens or spring flower bowls. Their use ranges from impressive centerpieces that adorn large outdoor tabletops to magnificent groupings featuring diverse plant material and serving as focal points on patios.

The Hanging Planters showcase round openings leading to slanted edges and pointed bottoms in a way no other hanging planter can boast. Trailing Italian bellflowers, ‘Cora Cascade’ trailing vinca, Calibrachoa (Million bells), and the popular Ipomea batatas (Sweet Potato Vine), just to name a few, are well-suited for Crescent Garden’s Hanging Planters.

Striking, colorful bromeliads, heuchera, tiarella, begonias, and impatiens will add excitement to the company’s Round Planters. They provide near-endless choices for placement on decks, porches, verandahs, stairs, and even creatively situated directly in the garden.

One of the most stunning container selections on the market today, Crescent Garden’s Daniel Planters offer modern and chic design elements for any environment, used individually or combined in group container plantings. Crescent Garden’s line of designer planters recreates the fine detailing of hand-crafted artisan pottery. Yet, these containers are created in ultra-resistant, lightweight resin.

For more information about these and the many other containers and products from Crescent Garden, log onto www.crescentgarden.com.

~Adam

Filed Under: Adam Woods, Containers, Cresent, Eberly and Collard, Planters

Color Series: September Amethyst

September 9, 2009 By Don Eberly Leave a Comment

The September 2009 issue of House Beautiful greatly inspired us at Eberly and Collard Public Relations to continue looking at color with an in-depth approach and assessing what it means for every season. We deal so often with color design and conceptualization in this field – speaking on the topic at varied events and assisting our designer and product manufacturer clients – we have decided to begin sharing our experiences with color and our thoughts on how it can help enliven interior design, outdoor living and the landscape.

Color has the ability to drastically change a room. Without touching the accessories or furniture, paint can transition the entire ambiance of a room and make everything appear new and fresh. Or, with just a few colorful accessories, a room can take on new focal points and draw the eye into undiscovered corners.

Some colors make a room feel calm and tranquil, while other colors can spice up a space with a bold blast of energy. Every person is different, as is each room and garden, and that is why color selection is so very important.

For September, we thought we would discuss one of the many colors House Beautiful touched on in its special fall color issue – amethyst. A transparent violet, amethyst is a warm, soft addition to the home inside or out. September is the perfect time to use this color in the décor, as it spruces up a space with a last-minute splash of summer color as fall begins to approach.

What does amethyst mean?

The color of amethyst is often associated with stability, peace, balance, courage, inner strength, sincerity, and calm disposition. Amethyst in design offers soothing vibes, and has been linked to tension and headache relief. People have also claimed the color can help with sleep deprivation when painted as an accent wall in bedrooms or placed on beds in the form of throw pillows.

A few ways to use Amethyst:

In the Home: One of my favorite things about this color is that it can complement existing décor items from 2009. A warm yellow was determined earlier this year as Pantone’s color of the year, and amethyst is the perfect complement. Many designers suggest placing this light purple tone near yellow throughout the house to make both colors pop. For example, one interior designer we know recently added light yellow-accented draperies to a client’s living room infused with pale purple shades. By doing so, the result was a narrow yet creative color palette.

In the Landscape: Summer heat does not mean the planting season has to end. There are several lovely amethyst flowering and foliage varieties that are perfect for the garden bed such as the very heat-tolerant Heuchera ‘Sugar Plum’ from Terra Nova Nurseries and Mazus reptans ‘Purple Mazus’ from Stepables. For the landscape designer or architect, installing purple plants enhances or balances all of the surrounding greenery, a means to use opposite sides of the color wheel to develop harmony.

Our favorite shade:

Soft Amethyst by Glidden is a fantastic shade of amethyst – bold enough to make a statement, but soft enough to not overpower the area. Glidden certainly seems to have done its trend-based homework given the inclusion of this specific color.

As color palettes range in new directions, using amethyst as an accent or focal point is setting trends in today’s interior and exterior rooms.

How have you used or plan to use amethyst in your design work this year? What other colors are you seeing set new trends in interior design and outdoor spaces?

Watch our blog and follow our tweets for more about our take on color and the ways in which industry designers and manufacturers are coloring our world.

~ Leslie

Filed Under: Amethyst, Eberly and Collard, Glidden, House Beautiful, Leslie Kirk, STEPABLES, Terra Nova Nurseries

August 26, 2009 By Don Eberly Leave a Comment

The hardscape and landscape industries offer many innovative forms of natural stone products. However, a deeper look reveals many subsidiary and supportive products such as these.

Paver Kare Sand Joint Stabilizer keeps sand in its place by bonding individual grains together. The consolidated joints stabilize the entire installation and prevent weed growth. Easily applied with pump-up or low-pressure spray equipment, Sand Joint Stabilizer also makes pavers and joints water-repellent.

Paver Kare products for cleaning, protecting and maintaining concrete, clay and natural stone pavers include Deep Sheen, a high-gloss protective treatment. Non-yellowing and slip-resistant, Deep Sheen’s lustrous finish guards pavers against destructive water penetration and other contaminants.

To learn more about these great products visit: http://www.prosoco.com

~ Adam

https://eberlycollardpr.com/2009/08/711/

Filed Under: Uncategorized

Controlled Release Fertilizer

August 21, 2009 By Don Eberly Leave a Comment

Consider taking a few moments to read a past article about controlled release fertilizer written by Don Eberly. Given today’s continuing legislation regarding run-off regulation, the use of controlled release fertilizers continues to be a relevant topic. CRFs are a means to reduce and mitigate the possible harmful effects of run-off. Please visit Greenhouse Grower.

~Adam

Filed Under: Adam Woods, Controlled Release Fertilizer, Don Eberly, eberly collard pr, Fertilizer, Greenhouse Grower

A Few Design / Decorating Tips on Color:

August 21, 2009 By Don Eberly Leave a Comment

The use of color in interior and exterior design and decorating should demonstrate order and harmony. When the elements are unbalanced they radiate chaos, leaving an unfavorable impression.

Red – Whether positive or negative, the color red is an attention grabber. The use of red should be used sparingly in the home. It is a vibrant, powerful color. Accents are an essential aspect of interior design, the color red possesses the illusion of depth as it seems to spring these items forward.

Brown – Often paired with red for a warm, rustic texture, the color brown is frequently associated with the age or richness of the space. However, lighter shades of brown such as tan, beige, and sand offer a clean earthy feel. When used in an interior setting, brown helps other colors appear fuller and brighter, conveying a sense of wholesomeness.

White – White is one of the most widely used colors in interior design and decorating. The use of a white background offers a sharp contrast to other colors, like red curtains amongst white furniture and walls. However, white should be used carefully as it can be seen as cold.

What are some of your design techniques and / or tips regarding the use of color? We would love to hear from professionals from different industries!

~ Adam

Filed Under: Adam Woods, Color, Exterior Design, Interior Design, www.eberlycollardpr.com

IGC: STEPABLES Is At It Again

August 20, 2009 By Don Eberly Leave a Comment

A decade ago, a professional grower decided that creeping perennials needed a face (and “feet”), as they were particularly well-suited for problem areas in the landscape and areas that need to tolerate foot traffic. Thus, Fran Hopkins created the STEPABLES® brand. Now, as part of its ten year anniversary, Under A Foot Plant Company has decided to enlighten the market again with the launch of a one-of-a-kind merchandising campaign called Grab n’ Go Paks, to be sold in conjunction with the brand’s well-known 3-inch STEPABLES pot line.

I was privileged to see the new packaging first hand during the grand unveiling at this week’s IGC Show in Chicago, and, wow…I’m just floored! There are three new unique programs from which growers and IGCs can select, including:

· Tough Ten – Top 10 most robust plants in the entire STEPABLES line
· Sole Mates – Top 45 best plants for direct foot traffic usages
· Garden SOLEutions – The most diverse 40 solution plants for common
landscape applications

The paks serve to reduce retailer’s 2010 signage and POP costs, as the new packaging targets consumers with clear and concise brand messaging printed directly on the pak. When I spoke with Fran about it, the concept was made even clearer by her simple statement, “Think of it like this; instead of point-of-purchase, it is point-of-contact.” Customers don’t have to search for signs to provide essential purchasing information, and retailers no longer have pressure to search for ample signage space. Customers will have all the plant information readily available the moment they pick up the package. Not only that, retailers are now able to sell a value-added product to consumers, offering a quick solution to buying STEPABLES in bulk.

Because this is such an innovative concept, I really enjoyed standing in the STEPABLES booth today and yesterday, listening to what passers-by had to say. I was really excited to find most people were thrilled by the idea. Several retailers commented that their customers will love the colorful, handled paks. One IGC owner said, “My customers are going to like these since they are drawn to plants with innovative information. The packaging is creative and just makes gardening look like a lot of fun.”

Research has shown that consumers, especially Gen Xers and Yers, want information immediately and opt not to take extensive time to research a product or even ask questions of an employee at times. Therefore STEPABLES Grab n’ Go Paks market directly to consumers who are used to being able to look at a cereal box or shampoo bottle and find all the information regarding that product readily available at-a-glance.

Thank you everyone for stopping by the booth and for your positive feedback.

~ Leslie

Filed Under: Uncategorized

New Trailing Vinca Series from Goldsmith Seeds

August 13, 2009 By Don Eberly Leave a Comment

Cora Cascade is a new trailing vinca series from Goldsmith Seeds, a Syngenta company and one that is dedicated to the innovative breeding of plant material.

Every vinca is covered with beautiful, vivid flowers with no bald spots. These gorgeous blooms are available in five colors, Cherry, Lilac, Magenta, Peach Blush, Polka Dot, and a mix.

The Cora Cascade Series is not only heat and humidity-tolerant, but it has been tested and trialed to perform with a high level of reliability, making the plants an excellent choice for large beds, landscapes and hanging baskets. Also, Cora Cascade offers patented resistance to aerial Phytophthora.

These beautiful yet tough plants are a must-have for any gardener who wants to enjoy bountiful blooms all season long. We hope members of the media, bloggers and garden writers share these varieties with their readers. They are certainly worthy and will catch the attention of home gardeners everywhere.

The company’s motto is “Quality Products through Creative Research.” We have enjoyed seeing Goldsmith Seeds’ solid breeding goals and outcomes in many cases as well as the support the company and its personnel provide to the industry.

Take a look at the Web site for more details: www.goldsmithseeds.com.

~Adam

Filed Under: Uncategorized

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