Generative Engine Optimization (GEO)

What is Generative Engine Optimization (GEO), and How Does it Differ from Search Engine Optimization (SEO)

November 4, 2025
When business leads, potential customers and decision-makers use artificial intelligence (AI) to search online for vendors or compare product or service solutions, does your business...
data-driven marketing

Why Every Business Needs a Strategy for Digital Ads

October 23, 2025
Understanding Digital Ads In today’s digitally driven marketplace, a strong online presence is essential for growth and success. One of the most effective ways to...
niche marketing agency

6 Reasons to Choose a Niche Marketing Agency vs a Generalist Marketing Agency for Your Business

September 29, 2025
Selecting the right marketing partner is one of the most significant decisions a business can make. The agency a company chooses influences brand effectiveness in...
b2b buyer journey

Understanding and Maximizing the Buyer’s Journey in Business-to-Business Marketing

September 17, 2025
Picture this: The decision-makers at your target account are already deep into research for a key purchase their company is seeking to make. They’ve compared...
AI and Human Hand

How to use AI in Public Relations and Marketing

September 5, 2025
The Importance of AI in PR and Marketing Artificial intelligence (AI) is rapidly reshaping industries across the globe, and public relations (PR) and marketing are...
Digital marketing trends for 2025

5 Trending Strategies for Public Relations and Digital Marketing Right Now: What You Need to Know

August 21, 2025
In today’s fast-paced world of public relations and digital marketing, staying ahead of the industry trends is key to keeping your brand and business competitive....
Crisis Communications 1

Multi-Touch Attribution Models Explained – A PR-Centric Approach

June 26, 2025
In today's digital age, understanding customer behavior is crucial for business success. Multi-touch attribution offers a way to evaluate each interaction in a customer's journey....
ecommerce public relations

Boost Your Brand’s Online Presence: Public Relations for Ecommerce Uncovered

March 12, 2025
In 2024, there were about 280 million online shoppers in the United States alone. This impressive statistic is expected to continue to grow, and with...
Media relations strategy

How to Optimize Media Relations: A Strategic Guide to Effective PR Onboarding

March 3, 2025
For the most successful and effective publicists and PR practitioners, the client onboarding process is the first – and arguably most crucial – step towards...
Digital PR

What is Digital PR and How Can It Help Your Business Grow?

February 25, 2025
Digital PR is reshaping the way businesses engage with their audiences online by blending traditional public relations and digital marketing strategies. This integrated approach boosts...
Building a Successful Demand Generation Campaign

Building a Successful Demand Generation Campaign

February 10, 2025
If your business is interested in engaging with customers/clients or raising awareness about the products or services offered by your business, demand generation is one...
SEO-friendly press releases

How to Properly Use Media Relations to Obtain High Authority Backlinks for SEO Purposes

January 16, 2025
When it comes to SEO, backlinks from authoritative websites can work wonders for your domain authority and search rankings. But, here’s the thing: Not all...