Authors & TV / Radio Personalities

Being an article or book author and a guest on television or radio shows are two of the most powerful methods of generating publicity for businesses, brands, products, and people. Achieving the influencer and expert status that equates to becoming a well-known and respected authority worthy of media bookings involves a strategic, multiple-step process.

At Eberly & Collard Public Relations, we build foundational marketing platforms and media kits that act as the baselines for persuading book publishers to consider and solidify book deals with our clients as well as influence television / radio show producers to schedule them for on-air shows.

Whether a client has authored articles and books or is seeking to do so for the first time, we create and execute programs that serve as catalysts for opportunities and engagement. We consult with authors to advise them how to write book manuscripts that will catch the attention of editors and publishers; construct the all-important, three-part book proposal manifestos most publishers require; and tap into our publisher contact lists when it comes time to submit the manuscripts and manifestos for review consideration. Post-publication campaigns involve book expos, sales and marketing, speaker’s bureau, publicity tours, and published book profiles and reviews.

For clients interested in being guests on podcasts, television, talk radio, Internet radio, and satellite radio, we first generate baseline publicity tactics to build their potential for on-air interviews. With a robust public relations blueprint activated, our team then expedites the necessary steps for pitching producers to consider clients for bookings, strategically based upon their areas of professional expertise.

With creative media kits, vast producer contacts, and years of industry know-how, we have booked clients on national networks and shows such as TODAY, Good Morning America, Martha Stewart, This Old House, HGTV, and The DIY Network, just to name a few. Our team also has secured ongoing expert-guest bookings for clients on near-countless local and regional network affiliate stations and targeted Home and Garden radio shows.

For authors, experts, speakers, industry-leaders, thought-leaders, and C-level executives who want to be visible to their customers, clients and shareholders by being seen and heard surrounding relevant topics, contact us for a free audit and proposal of services.

Industry Sectors:

  • Residential Interior Designers
  • Commercial Interior Designers
  • Residential Architects
  • Commercial Architects
  • Horticulturists
  • Arborists
  • Landscape Architects
  • Landscape Designers
  • Engineers
  • Builders / Remodelers
  • Real Estate Agents & Brokers
  • Master Planners & Project Designers
  • Sustainability / Green Design Specialists
  • Furniture & Textile Designers
  • Furniture, Homeware & Hardware Product Manufactures
  • Retailers Specializing in Interiors & Décor
  • Kitchen & Bath Specialists
  • Artists, Stagers & Decorators 
 
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