Blog - Eberly & Collard Public Relations

What is Digital PR and How Can It Help Your Business Grow?

February 25, 2025

Digital PR is reshaping the way businesses engage with their audiences online by blending traditional public relations and digital marketing strategies. This integrated approach boosts...

Building a Successful Demand Generation Campaign

February 10, 2025

If your business is interested in engaging with customers/clients or raising awareness about the products or services offered by your business, demand generation is one...

How to Properly Use Media Relations to Obtain High Authority Backlinks for SEO Purposes

January 16, 2025

When it comes to SEO, backlinks from authoritative websites can work wonders for your domain authority and search rankings. But, here’s the thing: Not all...

5 Creative Marketing Strategies for Your Trade Show Marketing

September 9, 2024

There are approximately 13,000 trade shows that take place in the United States each year. With such a massive volume of shows, it is crucial...

Influencer Marketing: Harnessing Trends, AI Influencers and Authentic Partnerships

August 20, 2024

Influencer marketing has been booming since the mid-2000s. According to Influencer Marketing Hub, this sector is expected to reach approximately $24 billion by 2024. This...

The Power of E-A-T in Public Relations: Elevating Consumer Products and Brands

June 26, 2024

Definition: Expertise, Authority and Trust In the dynamic world of public relations, the EAT content strategy has emerged as a cornerstone for building and maintaining...

The Benefits of B2B Companies and Brands Working with a Public Relations Firms

March 1, 2024

In today’s competitive business landscape, effective communication and brand reputation play a pivotal role in the success of any organization. For business-to-business (B2B) companies, building...

How to Manage B2B Social Media Marketing in 2023

May 23, 2023

As we make our way through 2023, it is crucial to not only assess your current B2B marketing but also begin planning for the year...

Crisis Communication Plan: What, Why and How?

October 11, 2022

We are often asked, “What is crisis management?” and “What are the stages of crisis management?” This blog article strikes at the core of what...

How to Capitalize on Influencer Marketing: Video and Audio Content

July 20, 2022

Influencer marketing, just in the U.S., is estimated to surpass $4 billion in 2022. With these numbers exponentially growing, it is safe to say that...

Unpacking 2020: Lessons Learned and Marketing Predictions for 2021

April 13, 2021

With vaccines becoming more available by the day, and life’s return to “normal” imminent, it is easy to want to forget about the year 2020...

Relevant Expertise May Soon Replace Customer Referrals

January 26, 2021

Client loyalty and customer referrals have now hit an all-time low, and these types of new business connections are fast being replaced by having relevant...