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Home » Archives for Don Eberly

A Juicy Affair

January 10, 2012 By Don Eberly Leave a Comment

The 2012 Florida Citrus Show is just around the corner. Taking place at the Havert L. Fenn Center in Ft. Pierce, Fl, the show runs from January 25 – 26. The Florida Citrus Show is considered to be the premier show for citrus growers and packers. And, show goers will have the opportunity to learn about the latest information on production trends and grove management practices. In addition, the show will offer sessions on produce marketing tips as well as insect and disease management.

Photo courtesy of www.citrusshow.com

Indoor and outdoor exhibits will allow attendees to experience new and exciting products, equipment and service innovations. A number of educational seminars will take place throughout the show’s duration, such as a long-range outlook on the citrus industry; citrus health management; as well as challenges and opportunities in the agriculture industry.

This year’s Florida Citrus Show, organized by Florida Grower magazine, University of Florida’s Institute of Food & Agricultural Sciences and the Indian River Citrus League, is sure to have a positive outlook. If you’re attending the event, and want to learn more, visit the Florida Citrus Show’s website at www.citrusshow.com.

Filed Under: Uncategorized

Establishing Media Relations for Clients

January 5, 2012 By Don Eberly Leave a Comment

Our client, Terra Nova Nurseries, was recently featured in the November / December issue of Indiana Gardening magazine. The article featured a selection of heuchera plants that were chosen to complement Snow Fountains, a weeping cherry tree. Our team worked with the writer to help secure this media coverage for Terra Nova Nurseries, and it’s just one example of many.

At ECPR, one of our goals is to actively communicate, establish and secure media relations for our clients. This includes byline articles, feature stories, press releases, brand / product mentions, photo shoots, radio and television interviews, media tours and much more. Our company thrives on gaining brand recognition for our clients, through regional, national and international media outlets and channels. With our specialty being the home, garden and design industries, ECPR has, over the years, established strong relationships with media members in these specific fields. Thus, our knowledge, in combination with our large database of editors, writers, publishers, bloggers, social media contacts, etc, ensures our clients we are supremely qualified to effectively help market products and brands to their customers or clients.

To view the thumbnails of the feature article in Indiana Gardening magazine, see below. Click on each image to enlarge it. Also, please feel free to visit our website at www.eberlycollardpr.com to learn more about our traditional public relations services as well as our social media services.

NOTE: To read the full article, follow these easy steps:
1. Select (left-click) each image one at a time; the image will appear somewhat larger on your screen.
2. Right-click on the image.
3. Last, select “View Image,” and you will be able to zoom in by clicking on the image with the magnifying glass.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Comfort Line Products, Inc.

May 3, 2011 By Don Eberly 8 Comments

Comfort Line Products, Inc., a company known for its lines of affordable and portable spas, chose the 2011 National Hardware Show for the debut of the Airispa. The portable spa ships by UPS to the consumers’ front door in one convenient box. Once the spa arrives, the setup is easy; no tools or special equipment are required. Users can simply establish the spa, fill with water and plug into any standard household unit. This family-friendly product also has a modern design and fits well into backyards and patios. The Airispas are available in three colors. The product also features a new, innovative air frame design and includes a powerful heater and 127 air jets. To learn more about the Airispa, visit www.clpusa.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Petite Gourmet Portable Gas Grill with VersaStand

May 3, 2011 By Don Eberly Leave a Comment

The Fulham Group will be exhibiting the Cuisinart Petite Gourmet Portable Gas Grill with VersaStand at the 2011 National Hardware Show this month. The grill is compact and can easily be transformed from a floor stand position to a tabletop grill. While the size is compact, the grill is large enough to cook most family meals, including 8 steaks or 6-10 chicken breasts. With the VersaStand integrated adjustable telescoping base, this grill is ideal for small backyards, beach cookouts or camping trips. The grill also heats up quickly, and uses far less gas than a full-sized grill. For more information, visit www.cuisinart.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Aero-Tech Light Bulb Co.

May 3, 2011 By Don Eberly 2 Comments

If every home in America replaced just one standard incandescent light bulb with a compact florescent light bulb, it would save about $600 million in annual energy costs and prevent emissions of greenhouse gases equivalent to about 80,000 cars. The patented Evolution CLFs by the Aero-Tech Light Bulb Co. are a great start. The bulbs will be exhibited at the National Hardware Show in Las Vegas. Available in soft white or full spectrum, these bulbs emit the same light as regular incandescent bulbs with less radiant heat. They are also the same shape and size as standard incandescent bulbs but last 10 times longer. To find out more about the Evolution CLF, visit www.aerolights.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Boston Warehouse Trading Corp.

May 3, 2011 By Don Eberly 2 Comments

Function and fun are the basis for two new lines of colorful and fashion-driven garden and cleaning tools by Boston Warehouse Trading Corp. The Spotless Goddess and Garden Goddess collections will be showcased at the 2011 National Hardware Show this May. One tool that caught our eye is the Spotless Goddess dustpan and brush that are designed in bright pink and floral patterned colors—they’re effective and great to show off in the household. Boston Warehouse has been presenting creative ideas for home entertaining for the past 37 years, and the new lines also include unique brooms, squeegees, gloves, trowels, and hand rakes. Additionally, the products are sturdy, affordable and great for editors looking for unique spring cleaning items. For additional information about Spotless Goddess and Garden Goddess, visit www.bwtc.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Euro-Ware

April 28, 2011 By Don Eberly Leave a Comment

Euro-ware has entered into a licensing agreement with mogul baking company Entenmann’s to create a new line of bakeware products. Euro-ware, a family owned and operated company based in New York, was founded in 1989 and has since built strong relationships with leading industry manufacturers and distributors. As a result, the new line of bakeware products will bear the name of Entenmann’s, a nationwide company known for producing scrumptious baked goods. The Entenmann’s Bakeware line recently debuted at the International Housewares Show and will be showcased at the upcoming National Hardware Show next month. The line spreads across 3 categories, Classic, Ultimate and Mini. The classic line includes baking sheets, brownie pans, nonstick baking pans, loaf and cake trays, and muffin pans. The Ultimate, heavier weight products, feature silicon handles and includes a mix of specialty sized, nonstick bakeware trays and pans. The Mini line consists of kid-friendly, small-sized bakeware products, great items for editors of children’s, family-oriented and cooking magazines. The new Entenmann’s line will hit stores in June. Visit www.entenmannsbakeware.com for additional information.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Bluworld HOMelements

April 28, 2011 By Don Eberly 2 Comments

Bluworld HOMelements has launched a 48” tall line of the company’s Gardenfall Series. The line includes 5 variations of color and water surface. Designed to create a peaceful and soothing atmosphere in indoor living spaces, the new Gardenfall can be enjoyed year-round. The contemporary design not only adds to a home’s stylish décor but also has humidifying and air-cleansing properties to help promote a healthier living environment. The Gardenfall Series water features are ideal for creating a relaxing atmosphere in hotel lobbies, restaurants, office spaces, and homes. Bluworld HOMelements offers design consultations to assist buyers in creating the ultimate visual effect and functionality of the water feature. To learn more about the Gardenfall Series or other products, visit www.bluwordusa.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: Driven By Solar, Inc.

April 28, 2011 By Don Eberly 4 Comments

The new Ultralite Lithium Powered Recharge Mower manufactured by Solar, Inc. will be showcased at the 2011 National Hardware Show. What grabbed our attention is the fact the Ultralite weighs only 35lbs, making it a strong competitor in the lawn and garden industry. Powered by a lithium battery weighing only 4 lbs., the Ultralite Recharge Mower is long-lasting and energy efficient. The mower has 6 cutting-height adjustments, 15-in. wide cutting path with a dual purpose blade and a choice of either Rear Bagging or Mulching options. This environmentally friendly product is easy to use, whether you’re a landscaper or a homeowner. The Ultralite is sure to impress show-goers, including media members seeking the latest in lawn care for their readers. For more information about the lithium powered Ultralite mower, visit www.rechargemower.com.

Filed Under: Uncategorized

National Hardware Show “Sneak Peek”: My Color Keeper

April 28, 2011 By Don Eberly 1 Comment

My Color Keeper will be exhibiting at the National Hardware Show in the New Products Expo in May. The idea behind the company’s new Home Paint Color Record is to allow for easy decision making when it comes to paint colors and textures. My Color Keeper consists of a deck of 12 blank swatch cards, allowing for an interior decorator or homeowner to collect paint swatches from various paint manufacturers. The cards can be easily fanned out for easy viewing, and each card includes space for adding the room location, paint manufacturer, paint name and formulation, sheen, and purchase date. Additionally, the booklet is designed to have space for a business card, enabling the interior designer or homeowner to easily reference the sales contact. Most notably, My Color Keeper is designed to help consumers, with the company’s emphasis on women, who play key roles in selecting paint colors to be able to control the color coordination of fabrics and home accessories and allow for client retention and referrals to benefit retailers. For more information about My Color Keeper, visit www.mycolorkeeper.com.

Filed Under: Uncategorized

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