National Hardware Show “Sneak Peek”: Euro-Ware

Euro-ware has entered into a licensing agreement with mogul baking company Entenmann’s to create a new line of bakeware products. Euro-ware, a family owned and operated company based in New York, was founded in 1989 and has since built strong relationships with leading industry manufacturers and distributors. As a result, the new line of bakeware products will bear the name of Entenmann’s, a nationwide company known for producing scrumptious baked goods. The Entenmann’s Bakeware line recently debuted at the International Housewares Show and will be showcased at the upcoming National Hardware Show next month. The line spreads across 3 categories, Classic, Ultimate and Mini. The classic line includes baking sheets, brownie pans, nonstick baking pans, loaf and cake trays, and muffin pans. The Ultimate, heavier weight products, feature silicon handles and includes a mix of specialty sized, nonstick bakeware trays and pans. The Mini line consists of kid-friendly, small-sized bakeware products, great items for editors of children’s, family-oriented and cooking magazines. The new Entenmann’s line will hit stores in June. Visit for additional information.
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Don Eberly

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