It’s that good time of year again… Three members of our ECPR team, Jeff Collard, Don Eberly and Dominique de Bruin, are gearing up for the International Casual Furniture & Accessories Market 2013, Sept. 17-20, 2013, in Chicago , Ill.
We have been working with the Casual Market for several years, and this is our second year as the official public relations firm for the show. With 45 permanent showrooms and nearly two hundred temporary exhibitors, we have been working diligently to provide public / media relations and social media services to the Casual Market management team and its exhibitors and showrooms. We are looking forward to attending and assisting with the market next week.
Leading up to the show, our team has creatively and strategically conducted targeted marketing campaigns directed toward trade media professionals in the casual industry. This includes conceptualizing press release campaigns to raise show awareness; writing byline product trends articles for key trade publications to provide retailers, dealers and designers with the tools they may need for stocking 2014 store inventory; and distributing educational insight to consumer media outlets to keep homeowners abreast of new and evolving trends and products in the casual industry. Each of the aforementioned campaigns was designed to not only enhance the Casual Market’s presence among the trade, but also to provide additional brand recognition for exhibitors and showrooms alike.
As the official public relations firm and media contact for the Casual Market, our team will be onsite in the show’s press room, offering assistance to our friends in the media as well as supplying public relations and social media support to exhibitor / showroom representatives. Part of our scope of work is to aid in bringing together and coordinating interviews between manufacturers and key media members.
In addition, throughout the show, our team will be managing press kit material. In part, this will assist editors with learning more about new products and trends seen at the show. Also, while maintaining the press room and press kit distribution, ECPR will be interacting on Facebook and Twitter live during the show. We welcome showroom and exhibitor representatives, media personnel and even attendees to drop by the press room to share thoughts and feedback on this year’s show, which we will then share on Facebook and Twitter. For companies, showgoers and media using their own channels, the hashtag for Facebook at Twitter is #CasualMarket2013.
To learn how our team can assist with trade show marketing, media relations and publicity, visit our website at www.eberlycollardpr.com.
For more information about the International Casual Furniture & Accessories Market, visit the website: www.casualmarket.com. We hope to see some of our industry friends and fans at the show!
Those lucky enough to attend will be enlightened with the worlds most beautiful and technologically advanced outdoor furnishings and accessories for 2014.
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| 2013 Casual Market – Sept. 17-20 |
