What Twitter Topics are Buzzing in Home, Garden and Design? ECPR Examines

Specializing in home, garden, design, agribusiness, and architecture / building, ECPR team members are devoted to following breaking news in these industries, as well as stories that are part of daily conversations via social media. In addition, our work for clients involves managing their presence and involvement via public relations and through social media. One tool we use to stay up-to-date about topics of relevance is the microblogging service, Twitter. As many of you know, Twitter instantly connects users to what’s most important to them—friends, experts, business professionals, favorite celebrities, and news. It is also a great resource for determining the latest industry trends and topics. Our team compiled a select list of what is trending on Twitter in a few of our PR specialty categories. We’ve also included examples of tweets that are indicative of the evolving trends.

It is important to note, our findings are based upon strategic observation and monitoring of Twitter trends. If you’re interest in important and common Twitter subject-matter is peaked after reading our insights, you can follow various statistical Twitter trends at websites such as Trendsmap or Trendistic. Without further ado, here is our list of timely trends divided by category, and, as always, we welcome your comments!

Interior Design and Furniture

Ladylike Luxe – Ladylike design is in. Recently, designers and interior design magazines have been highlighting more feminine home accent ideas on Twitter, from poppy florals to hand-painted furnishings. According to current Twitter trends, design writers say this updated Victorian influence can help infuse coziness and softness into contemporary spaces.

We’ve seen some crafty repurposing of doilies recently and this charming pendant lamp is no exception: http://bit.ly/ruedOq
–Apartment Therapy

Outdoor Furniture

“Living Rooms” for the Great Outdoors – Forget flimsy, nylon-strap furniture on a concrete slab. Today, it’s all about creating a well-designed patio that could be thought of as another room of the house. More U.S. families are investing in outdoor rooms where they can unwind amid mood lighting, water features and fully equipped kitchens. As a result, outdoor retreats have also become a hot topic in Twitter feeds as homeowners, designers and writers seek out and share ideas.

Weekly faves! Check out the outstanding #outdoor #rooms inspiring me lately! http://casasu.gr/18871182
–Casa Sugar

Garden and Landscaping

Edible Ornamentals – To maximize the space of their yards, many consumers are turning to plants that can perform double-duty: plants that are both beautiful and edible. Recent Tweets have drawn attention to frilly-leafed herbs, compact veggies and ornamental melons and peppers. Creating a kitchen garden is also economical, as food prices continue to rise.

She’s all about cooking with fresh food from the garden. @DigginFood is our #blogoftheweek. Check her out:http://ow.ly/6dv1Q #gardening
–Birds and Blooms


Eco-responsibility – Green building has gone mainstream, and many products used by green builders are becoming the industry standard. In recent years, green-minded individuals in the construction industry have turned to Twitter to share resources, tools, media, and inspiring content. Some of the recent Tweets we’ve noticed have included solar heating, drought-tolerant landscaping and composite siding.

In Seattle, work starts on ‘greenest’ office building http://bit.ly/q0eZb1

–Modern Eco Homes

Stay tuned for more social media trends from the ECPR team.

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Jeff Collard


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