It is that time of year again for our team at Eberly & Collard Public Relations to start preparing for the International Casual Furniture & Accessories Market (ICFA) in Chicago, IL. Held from September 12-15, Casual Market offers the most complete range of collections in new outdoor furniture, accessories and trends for outdoor living. Simply put, it is the market where the emerging design styles set the pace for defining outdoor living trends.
The management company for the market is MMPI, the world’s leading owner and operator of showroom buildings and trade show facilities. Our alliance with MMPI is to cover select products and innovative trends, as introduced or launched by some of the showroom owners and exhibitors who will participate. We will be writing pre-show “Sneak Peeks” and publishing them on our blog for attendees and members of the media. Many of our media contacts have requested this resource, as is our norm, so we are looking forward to reporting helpful information about our clients and many others in the industry.
Keep checking our blog later this month and during August for an ongoing series of product “Sneak Peeks” and for information released from MMPI about the market event leading up to September 12. Also, follow us on Twitter during the market, as we’ll be tweeting about products and trends from the Casual Market. Here are our social media channels:
Members of the media whom may not yet have tapped into this resource, contact us if you would like to receive special articles, product profiles, photos, etc. directly.
Showroom owners and exhibitors, look in your exhibitor information from MMPI for instructions about submitting your press releases and photos to us prior to July 25.
Looking forward to seeing everyone in Chicago!
~ ECPR team