The Sears Blue Tool Crew hosted one of the most informative (and fun) events we’ve attended at a trade show in some time. Thanks very much, Sears! – Publicizing products and services for clients manufacturing / selling home wares and hardware for years has exposed our team to some of the best products and brands on the market. We have spoken at and attended many trade shows, conferences, and events. But, there was something very different and special about the Sears Blue Tool Crew party, which was our pleasure to attend. The Blue Tool Crew staff members did an amazing job of combining a traditional PR event with new forms of social media, such as Twitter, videos, visuals, sights, sounds, etc. The result was a very cool vibe, a nice break from a busy day on the show floor and educational seminars. With multi-media, they treated attendees to a physical and online display of the many tools and brands they represent.
Check out the video below, and catch a glimpse of Jeff and yours truly, as we headed into the event ready for a great time with the Sears Blue Tool Crew. Then, read more below…
About our NHS “Best of Products & Innovations” series…
We are excited to report that we have chosen the Sears Blue Tool Crew and its select products as our top “Best of Products & Innovations” pick for our upcoming article and social media series. We’ll be featuring the Blue Tool Crew information and a few related products and brands that make this creative approach so unique. For now, we’ll just say they make finding tools and quick help for home repairs and remodeling nothing like our grandfathers’ home improvement methods! – More about this soon…
Before clicking to another page, take a minute to get up to speed regarding our NHS coverage… We have received a great number of positive responses about our National Hardware Show “Sneak Peeks” which we published on our blog leading up to the National Hardware Show, May 4-6. Many of you told us you enjoyed the NHS exhibitor products we posted on our Facebook Fanpage and Flickr photo-story pages. And, thanks to everyone for following our tweets from the NHS show floor. The initial feedback from our media contacts indicates strong interest in having some of the products featured in various trade and consumer publications. We’ll be including NHS products in articles assigned to our staff during 2010 as well.
If you haven’t read the “Sneak Peeks,” scroll down and enjoy learning about at least a few of the incredible innovations from the show. At the bottom of each blog page, select, “Older Posts” to continue reading them in reverse order. And, come back to our blog often and read our ongoing series of “Best of Products & Innovations” articles / posts, all of which will be linked to about 125 online media outlets. – Comments from retailers and requests from the media are always welcome.
~ Don
Thanks, ECPR. A helpful post for us media types.
Sounds like a great event.