Archives for August 2009

The hardscape and landscape industries offer many innovative forms of natural stone products. However, a deeper look reveals many subsidiary and supportive products such as these.

Paver Kare products for cleaning, protecting and maintaining concrete, clay and natural stone pavers include Deep Sheen, a high-gloss protective treatment. Non-yellowing and slip-resistant, Deep Sheen’s lustrous finish guards pavers against destructive water penetration and other contaminants.

To learn more about these great products visit: http://www.prosoco.com

~ Adam

https://eberlycollardpr.com/2009/08/711/

A decade ago, a professional grower decided that creeping perennials needed a face (and “feet”), as they were particularly well-suited for problem areas in the landscape and areas that need to tolerate foot traffic. Thus, Fran Hopkins created the STEPABLES® brand. Now, as part of its ten year anniversary, Under A Foot Plant Company has decided to enlighten the market again with the launch of a one-of-a-kind merchandising campaign called Grab n’ Go Paks, to be sold in conjunction with the brand’s well-known 3-inch STEPABLES pot line.

I was privileged to see the new packaging first hand during the grand unveiling at this week’s IGC Show in Chicago, and, wow…I’m just floored! There are three new unique programs from which growers and IGCs can select, including:

· Tough Ten – Top 10 most robust plants in the entire STEPABLES line
· Sole Mates – Top 45 best plants for direct foot traffic usages
· Garden SOLEutions – The most diverse 40 solution plants for common landscape applications

The paks serve to reduce retailer’s 2010 signage and POP costs, as the new packaging targets consumers with clear and concise brand messaging printed directly on the pak. When I spoke with Fran about it, the concept was made even clearer by her simple statement, “Think of it like this; instead of point-of-purchase, it is point-of-contact.” Customers don’t have to search for signs to provide essential purchasing information, and retailers no longer have pressure to search for ample signage space. Customers will have all the plant information readily available the moment they pick up the package. Not only that, retailers are now able to sell a value-added product to consumers, offering a quick solution to buying STEPABLES in bulk.

Because this is such an innovative concept, I really enjoyed standing in the STEPABLES booth today and yesterday, listening to what passers-by had to say. I was really excited to find most people were thrilled by the idea. Several retailers commented that their customers will love the colorful, handled paks. One IGC owner said, “My customers are going to like these since they are drawn to plants with innovative information. The packaging is creative and just makes gardening look like a lot of fun.”

Research has shown that consumers, especially Gen Xers and Yers, want information immediately and opt not to take extensive time to research a product or even ask questions of an employee at times. Therefore STEPABLES Grab n’ Go Paks market directly to consumers who are used to being able to look at a cereal box or shampoo bottle and find all the information regarding that product readily available at-a-glance.

Thank you everyone for stopping by the booth and for your positive feedback.

~ Leslie

Cora Cascade is a new trailing vinca series from Goldsmith Seeds, a Syngenta company and one that is dedicated to the innovative breeding of plant material.

Every vinca is covered with beautiful, vivid flowers with no bald spots. These gorgeous blooms are available in five colors, Cherry, Lilac, Magenta, Peach Blush, Polka Dot, and a mix.

The Cora Cascade Series is not only heat and humidity-tolerant, but it has been tested and trialed to perform with a high level of reliability, making the plants an excellent choice for large beds, landscapes and hanging baskets. Also, Cora Cascade offers patented resistance to aerial Phytophthora.

These beautiful yet tough plants are a must-have for any gardener who wants to enjoy bountiful blooms all season long. We hope members of the media, bloggers and garden writers share these varieties with their readers. They are certainly worthy and will catch the attention of home gardeners everywhere.

The company’s motto is “Quality Products through Creative Research.” We have enjoyed seeing Goldsmith Seeds’ solid breeding goals and outcomes in many cases as well as the support the company and its personnel provide to the industry.

Take a look at the Web site for more details: www.goldsmithseeds.com.

~Adam

According to N.V.S. Kitchen & Bath, Inc., as kitchens continue to increasingly become the social gathering area of the home, homeowners are tearing down walls between the kitchen and dining rooms to increase the open space.

https://eberlycollardpr.com/2009/08/718/