Some Things I picked Up on at OFA 2008

I feel so fortunate to be in a position where I am able to interface with so many of the “movers and shakers” in this industry. In spite of some of the national media’s coverage of economic forecasts—our industry is committed to move forward and is refreshingly optimistic.

Below are a few highlights of things that were shared with us and our own observations at OFA 2008:

  • Almost all of you with whom we spoke said that sales were forecasted to meet or exceed the numbers from the previous year.

  • It appears that the new trend of the “staycation” could certainly help the industry, as people reduce summer travel and stay home, thus increasing the nesting process, which creates a process of the consumer enhancing his / her surroundings by purchasing home and garden products.

  • J Guy, Manager and Founder of Novalis® Plants that Work® and Plants that Work by Color™ met with an economist form Wachovia Bank and he stated that “Oil is [estimated] expected to come down to $126 per barrel in the first quarter of 2009, therefore decreasing the price of gas which will allow the consumer to have some discretionary income to do things like gardening.”


Jeff Collard

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