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Home » Archives for Don Eberly

Preparing Gardens for Winter

October 31, 2012 By Don Eberly 2 Comments

Terra Nova Nurseries’ Helleborus
 Winter Jewels™ ‘Amethyst Gem’
As the winter season approaches those in the landscape and gardening industries know that it is important to keep plants protected from the harsh, cold weather conditions. This can include many different tasks such as pruning plants; taking stock of the garden; spot-checking individual plants; and planting varieties that grow well in the winter time. 
Gardeners and landscape designers, we have listed below several tips that we believe are important for winter gardening and that will get you in the right mindset for the upcoming season!

  • Prune Deciduous Trees and Shrubs – Winter is a great time to prune back deciduous plants because the foliage has dropped, and it is easier to see the branching structure. Several things to remember is to prune any diseased or broken limbs, remove branches that go against the plant’s natural flow and be conservative when cutting back. The natural architecture of the plant will be a guide as to what needs to be trimmed back. 
  • Spot-check Plants Individually – The extreme changes in the weather can put a real toll on plants. Evergreen trees and shrubs usually get the worst of the winter months so making sure they have a fresh layer of mulch that is 3 to 4 inches deep after the first hard freeze of the season is very important. Certain perennials might need to be taken care of this time of the year as well. Try cutting back the bulk of the foliage in mass plantings of grasses while still being cautious to not damage the crowns.
  • Take Stock of the Garden’s Design – This is a good time to take a look at the permanent elements of a garden landscape such as the lawn, paths or evergreens. If a garden seems empty after the first frost of the season it might be a good idea to add a mixed bed with plants that grow well in the winter. A border of potted plants works well too because they can be easily covered or moved inside if the weather is too harsh. 
  • Add Plants That Grow Well in Winter – Just because the temperature has fallen doesn’t mean a garden has to go into hibernation. There are many plants that grow well in the cold winter months. The following plants look beautiful throughout the whole season. 
    • Helleborus – This winter blooming perennial thrives in light shade and usually grows between 1 to 3 feet. Our client, Terra Nova Nurseries has a nice variety of helleborus that are available for purchase. 
    • Lamium Maculatum ‘White Nancy’ – Its silvery colored leaves look beautiful in the winter as a ground cover to lighten up shaded beds. It also grows well in dry weather. 
    • Nandina ‘Fire Power’ – The foliage on this shrub has a deep crimson hue all winter long. 

Check out these links for additional ideas and inspiration:

  • Sunset Magazine: 17 Quick Winter Garden Spruce-ups
  • American Horticultural Society: Winter Gardening Tips
  • HGTV: Time for an Inspection

Let us know what you think. Do you have any specific tips that you use in your own garden during the winter time?

Filed Under: Uncategorized

Designing for Small Kitchens

October 25, 2012 By Don Eberly 4 Comments

Photo courtesy of Better Homes and Gardens

When designing for apartments, condos, or older homes, there’s the possibility of running into smaller kitchens. Tight spaces may lead to fewer appliances, smaller furniture and simpler schemes, but they don’t have to cut back on ideas. Use these opportunities to get creative and think outside the box.

Designers, ECPR came up with some of our favorite small kitchen design tips to inspire ideas for your next small-space project.

Tips:

1. Mirrored Illusions

  • Glossy appliances – Considering glossy appliances are a hot trend, clients probably won’t mind installing them. The added bonus is they’ll reflect lots of light and make the space feel bigger. 
  • Mirrored backsplash – When picking out a backsplash it may be useful to consider choosing one that doubles as a mirror so there is the ability to open the space up even more. 

2. Embrace the Light

  • Windows Are A Plus – By adding windows to the kitchen, natural light can flood the room and makes it feel airy and brighter, ultimately making it feel larger. 
  • Light Color Schemes- Sticking to crèmes and whites can always makes a room feel larger, which is the way to go in a small space. However don’t be afraid of adding a touch of color. Smaller kitchens still need some personality, so try adding a colorful backsplash or colored appliance. 

3. Go Vertical

  • Floor To Ceiling Cabinets – Utilize the space that’s there and provide additional storage space with floor to ceiling cabinets. 
  • Taller, narrower cabinetry makes rooms feel more spacious and less clunky. 

4. Islands That Serve A Purpose

  • Multi-utility Islands – Even if the kitchen calls for a smaller island, it doesn’t have to lack importance and purpose. Pick an island with plenty of storage options or a breakfast bar attached to the side. Another idea is to install the microwave below the island, allowing the extra wall space for cabinetry. 
  • Islands on Wheels – If the kitchen is really cramped opt for a smaller island on wheels. This allows for it to be there while clients are cooking, but can be rolled to another room while they’re entertaining. 

5. Storage Solutions

  • Shelves – Just because its storage doesn’t mean it has to be stored away from plain view. Adding shelves are great alternatives to cabinets and allow the space to feel more open. 
  • Pull Out Pantries – The last thing a small kitchen needs is clutter, our team suggests adding a pull out pantry, or two, to alleviate spare food items or kitchen products that tend to just hang out on top of the counter. 
Check out these sites for inspiring designs: 

Better Homes and Gardens Small Space Kitchen Island Ideas: http://ow.ly/eLjvK

HGTV 10 Small Kitchens: http://ow.ly/eK8qP

39 Small Kitchen Design Ideas: http://ow.ly/eK8lf

House Beautiful Small Kitchen Designs – Ideas for a Small Kitchen: http://ow.ly/eLjV1

Filed Under: Uncategorized

Modern Meets Traditional

October 17, 2012 By Don Eberly Leave a Comment

The High Point Market is now in full swing and there are many exciting new trends, products and accessories for designers and buyers to see. One of the multiple new collections being showcased this week comes from recognized design personality / HGTV star Candice Olson. The well known designer has partnered with Highland House, a company known for its stylish, easy-to-live with, designer-quality furniture. The new collection features more than 80 pieces of upholstery and case goods. Olson describes the collection as “modern meets traditional.” With Highland House’s traditional approach and Olson’s modern chic design ideas, we believe the two are a great team! 

Our friends at Furniture Today have been at High Point Market all week gathering interesting coverage to share with fellow industry professionals. Below is a video hosted by Ray Allegrezza, editor-in-chief at Furniture Today, as he interviews Olson on how the new collection was designed, as well as gives a few “sneak peek” shots of the furniture pieces. 
What do you think of Highland House’s new “modern meets traditional” collection?

Filed Under: Uncategorized

ECPR Shares Expert Advice About Twitter

October 10, 2012 By Don Eberly 6 Comments

Our team recently penned a byline article for Greenhouse Grower magazine, one of the top horticulture publications in the nation. From the benefits of using Twitter to an introductory lesson on how to write a results-oriented Tweet, our article provides helpful tips and insights on the inner-workings of this worldwide phenomenon. To read our full article about Twitter, click here.


If you are interested in developing a Twitter channel for your own brand and are unsure of the necessary steps and actions to take, our team can help. At ECPR, we specialize in PR 2.0, as we define it, the combination of traditional public relations and today’s social media networks. This leads to building online communities – of existing customers, potential customers, supporters, media members, and others within your constituency groups. To learn more about our social media and traditional public relations services, visit our website at www.eberlycollardpr.com.

Filed Under: Uncategorized

Southern Vernacular Architecture and Southern Interior Design Panel at ADAC

October 5, 2012 By Don Eberly 4 Comments

We are excited to announce an upcoming panel discussion and book signing event our team conceptualized and is managing for a client, Historical Concepts. Our very own Don Eberly and Jeff Collard will be on location to moderate the panel.

Jim Strickland, Historical Concepts
Photo Credit: Emily Jenkins Followill

Jim Strickland, Founder and Senior Partner at Historical Concepts and co-author of Coming Home: The Southern Vernacular House, will headline the group of well-known designers, authors and media pros for the informative panel that will explore all things related to Southern Vernacular Architecture and Southern Interior Design. The panel will be held at 1:30 p.m., Oct. 18, 2012, in the seminar room at ADAC, the preeminent design center of the Southeast for residential and contract furnishings. Following the panel at 2:30 p.m., the Holland & Company showroom at ADAC (Suite 238) will host a group book signing and “meet and greet” reception with the panelists / authors. 

The renowned panelist members will also include Phoebe Howard, co-owner of retail stores Mrs. Howard and Max & Company, and author of The Joy of Decorating: Southern Style with Mrs. Howard; Kimberly Grigg, founder of Knotting Hill Interiors, guest-host “Stylebroker” on ABC affiliate WPDE TV 15, and author of the upcoming book, Livable Luxury; Carolyn Hultman, founder of Carolyn Hultman Interior Design and featured in books such as Paula Deen’s Savannah Style and Historical Concepts’ Coming Home: The Southern Vernacular House; and very special guest panelist Lindsay Bierman, editor-in-chief at Southern Living magazine. 

Coming Home: The Southern Vernacular House, by Strickland and his firm’s partners, showcases Historical Concepts’ expertise in reinterpreting the roots of southern vernacular design. Beautifully photographed, the book offers readers a range of southern inspiration through a number of homes, buildings and communities the architecture firm has designed.

Paula Deen’s book, Savannah Style, offers tips on how to bring southern charm into all aspects of the home. Hultman collaborated with Deen to design and furnish two guest cottages on Deen’s riverside estate, which are prominently featured in the book. In The Joy of Decorating: Southern Style with Mrs. Howard, the grace and elegance of Southern interior design in many stylish spaces are featured and organized by theme. Copies of the three books will be available for purchase and can be signed or personalized by the authors at the event.

As part of Bierman’s panel participation, he will offer insight from his experience driving the editorial vision, content and direction for Southern Living, the country’s seventh-largest monthly paid magazine as well as his vast knowledge of architecture and design.

We are looking forward to this event and hope to see many of our fans and followers at ADAC, Oct. 18.

Kimberly Grigg,
Knotting Hill Interiors
Phoebe Howard,
Mrs. Howard and Max & Company
Lindsay Bierman,
Southern Living
Carolyn Hultman,
Carolyn Hultman Interior Design

Filed Under: Uncategorized

O.W. Lee Receives Prestigious ICFA Award

September 27, 2012 By Don Eberly Leave a Comment

A big congrats to our client, O.W. Lee, manufacturer of high-end outdoor furniture, fire pits, and accessories, for being awarded the International Casual Furnishings Association’s (ICFA) Manufacturer of the Year Award at the ICFA Awards Reception on Sept. 21, 2012. The event took place concurrently with the International Casual Furniture & Accessories Market, Sept. 20-23.

O.W. Lee was selected as the Manufacturer of the Year as a result of its high point standings in a variety of categories, including quality of products, design, merchandising, customer service, ethics / trade relations, and communication. In addition, the company received a Manufacturer Leadership Award in the Wrought Iron / Aluminum category, as well as recognition for Dean Smith’s, of Dean H. Smith Associates Inc., Sales Representative of Year Award. 
To learn more about the ICFA Awards, visit www.icfanet.org. To learn more about O.W. Lee, visit: www.owlee.com.

Filed Under: Uncategorized

2013 Spring Color Report

September 20, 2012 By Don Eberly 2 Comments

It is hard to believe that it is already time to start thinking about colors and trends for spring 2013. Earlier this month, the color experts at Pantone released their 2013 Spring Color Report. Based on the report the hot colors are a reflection of consumers’ desire for self-expression, balance and the need to re-energize. Green will serve as a backdrop for other hues. The three shades of green that are predicted to be the most popular include Tender Shoots, Grayed Jade and Emerald. Other colors that will be big in 2013 are Exotic African Violet, Poppy Red, Nectarine, Lemon Zest, Dusk Blue, Linen and Monaco Blue. 

Designers, keep these colors in mind when designing indoor and outdoor space this spring. With the color-blocking trend still prominent, all of these colors can be mixed and matched together to create a room that is bright and cheerful. 
Tender Shoots: It is a vibrant, invigorating and cheery yellow-green that will bring the look of spring into any room. When paired with a neutral, Tender Shoots will stand out even more, giving personality to a space. 
Grayed Jade: This is a subtle, hushed green with gray undertones. The use of jade has always been popular, but with the hint of gray it has more of a sophisticated touch that people can relate to. 
Emerald: The lively, radiant shade of green gives off a feel of elegance. It is a rich color that works well in other seasons such as winter. 
Photo Credit: House to Home
Let us know what colors you like for the spring!

Filed Under: Uncategorized

Terra Nova Nurseries featured in Better Homes and Gardens

September 13, 2012 By Don Eberly Leave a Comment

Better Homes and Gardens 
September 2012 Issue
We are excited to share a recent project we helped plan with the editors of Better Homes and Gardens magazine and one of our clients, Terra Nova Nurseries, Our team here at Eberly & Collard Public Relations worked hand-in-hand with the magazine’s Garden and Field editors as well as their Field Photographers to facilitate this beautiful spread for the magazine which is all about heuchera varieties. We set up site visits for the editors and photographers, coordinated the story’s main interview for the editors with Dan Heims, the president of Terra Nova Nurseries, as well as ensured the article met the needs of our client, too. 
The gardens at Terra Nova Nurseries were photographed to display one of the breeder’s most popular plants. As you read through the pages of the article, you will get a real sense of the great beauty and countless benefits of heucheras. Each page displays different kinds of heuchera individually or in containers. We hope you enjoy the article as much as we did helping the magazine and our client to plan it. Oh, and don’t forget to pick up a print copy of the September issue. 

Our thanks and appreciation to the great editors and photographers at Better Homes & Gardens and the team at Terra Nova Nurseries!
Click on each photo below to enlarge and read the article: 

Filed Under: Uncategorized

It’s Time to Humanize

August 29, 2012 By Don Eberly 4 Comments

As many of you know, we have recently created a new Pinterest account, featuring boards in a variety of different categories in the home, garden and design industries. These include: agribusiness; architects & builders; art & antiques; books & authors; building & construction; casual furniture & accessories; decking & flooring; home & garden radio / T.V. personalities; homewares & hardware; horticultural products; interior designers; interior furniture products; kitchen products / cabinetry & design; landscape architects & designers; lawn & garden products; lighting; outdoor living; plants, seeds, blubs, & edible veggies; and windows & doors.

In addition to our industry-related categories, the ECPR team has now formed a new board entitled “Things We Enjoy Outside the Office.” This board features a selection of our interests, ranging from books and television shows to favorite foods and places we enjoy visiting.

Some of you may be wondering why we created such a board. The answer is simple. Many marketers believe that humanizing your company and brand, gives you an edge over your competitors. Why? Because whether it’s a consumer or potential client researching your company, most are likely to be attracted to the driving force behind companies. We don’t necessarily mean professional goals and mission statements, while those are important too. We are referring to getting an inside look at a team, which includes our interests and hobbies.

By sharing this information, we have the ability to relate to prospective clients on a deeper and more personal level. Thus, we are not only establishing credibility, but also client loyalty. In addition, our “Things We Enjoy Outside the Office” Pinterest board helps us encourage more interaction among our friends and fans, which in turn allows us to create a dialogue that can lead into discussions about our company and services. And, as a result, by humanizing our company, we are increasing the ability to generate relationships essential to our work, campaigns, clients, and business.

No matter if you are B2B or B2C, we encourage you to invest in this type of marketing, because it can not only help promote brand awareness, but can also establish a positive reputation. Need we say more? Start your own “Things We Enjoy Outside the Office” Pinterest board today, or contact us for a quote to manage your business’ public / media relations and social media.

Filed Under: Uncategorized

National Hardware Show: Best of Show

August 23, 2012 By Don Eberly 2 Comments

The National Hardware Show in May 2012 left a trail of excitement and positive feedback that we are still hearing about from those who attended and exhibited. This year’s highly successful show featured exhibitors from all over the world. Ranging from lawn and garden products, hardware and tools, and outdoor living products to paint, outdoor accessories, plumbing, and electrical, the National Hardware Show had it all.

Before the show began, the ECPR team had the privilege of creating a “Sneak Peek” Facebook photo album for the show. Exhibitors were able to submit product information and photos to be featured on our Facebook Timeline and be seen by top trade and consumer publication editors. After compiling feedback from our select editor / media contacts as well as assessing all of the submissions, we have chosen our “Best of Show” picks. Each product featured in this blog post has unique and innovative characteristics, earning them honorable mentions.

Twistfree

The first company to which we awarded “Best of Show” is Twistfree, a company that manufactures extension cord and hose organizers. At this year’s show, Twistfree debuted a new line of products designed to make handling cords and hoses easy and efficient, whether for home or industrial use. The company’s collection of products includes the Roadee Cord Organizer; which is available in three different sizes; the Roadee Hose Organizer, available in two sizes; and Gripz for extension cords. Twistfree’s cord organizers ensure extension cords, cables and hoses are twist and knot free, making them easy to use and store. To learn more, visit www.twistfree.com.

Viatek

Viatek Consumer Products’ newest product, the Handheld Bladeless Fan, made its way into our National Hardware Show “Best of Show.” This ultra-portable and lightweight fan is ideal for sporting events, the beach, parks, and even to the office. Its sleek and stylish features makes this product the latest in bladeless fan technology, delivering a cool, smooth stream of air without the unpleasant buffeting sound associated with fan blades. Completely cordless, it runs on just three AA batteries and uses only half the energy of a conventional fan. For more information about the Handheld Bladeless Fan, visit Viatek’s website at www.viatekproducts.com.

Sycamore Group

Big mess, no problem! Sycamore Group’s Big Wipes Industrial are pre-impregnated industrial-strength cleaning wipes designed for use by anyone who needs a quick and effective cleaning product. They are perfect for those who work in construction, engineering, painting, and more. The Big Wipes have the ability to clean a wide range of substances from hands, tools and surfaces, including: grime, grease, oil- & water-based paints & coatings, adhesives, silicone & acrylic sealants, poly foam, epoxy, oil, tar, etc. This product was chosen to be part of our “Best of Show” because of its durability, effectiveness and versatility. For more information on Big Wipes Industrial, visit www.bigwipesusa.com.

Liquid Fence 

Liquid Fence’s Yard Net Granular Lawn and Yard Insect Repellent was one of the standouts at this year’s NHS, making the product a shoe-in for our “Best of Show.” This industry‐first, time‐release formula encapsulates and preserves the effectiveness of the natural essential oil ingredients. As the granules biodegrade, they slowly release the oils, creating long‐lasting, eco‐safe repellency for up to a full week. Yard Net Granular significantly controls biting insects such as mosquitoes, fleas, ticks, black flies and gnats. And, it contains no pyrethrins, no pyrethroids and no d‐limonene, so it’s safe to use around kids and pets, and won’t harm vegetation. To learn more, visit www.liquidfence.com.

PIC Corporation

To wrap up our NHS “Best of Show,” we have selected PIC Corporation’s Twist-It. This product is a new, flexible device that repels mosquitoes and wraps around umbrellas, beach chairs, bike handles, strollers and other outdoor objects. Twist-It eliminates the need to spray bug repellents directly on the skin, which can have unpleasant scents. Instead, the Twist-It can be wrapped around a variety of outdoor items to create a long-lasting ten-foot radius of protection from insect-borne diseases and irritating bites, providing pest-free summer barbeques, camping trips or time to lounge by the pool. For more information about PIC Corporation’s Twist-It, visit the company’s website at www.pic-corp.com.

To vote for your favorite “Best of Show” product, add your “Comments” below. Be sure to indicate the name of the product in your comment. The product with the most comments will be awarded the top “Best of Show” status. Voting will end in mid-September.

*To enlarge the photos, simply select each individual image.

Filed Under: Uncategorized

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