Archives for 2016
Why Influencers are Important for your Business and Brand
It is true. Much like in personal life, many in business are influenced, convinced or persuaded by others to change or alter their thinking, opinions, practices, or decisions.
- 84% of marketers plan to implement Influencer Marketing programs within the next 12 months. ~ eMarketer study.
- From 2014 to 2016, traditional paid advertising has dropped in favor, whereas Influencer Marketing has grown. ~ Nielson finding.
- Influencer Marketing now requires public relations managers to interact with an increasing number of external contacts who have the power and platforms to advocate for or endorse a business. ~ Eberly & Collard Public Relations focus group.
Changes in the industry stimulate the need for innovative approaches to old tasks. Eberly & Collard Public Relations’ experience developing relationships with the media in the building, construction, and architecture industries are highly valuable. We have worked with construction companies who implement a variety of building techniques across the realm. We also manage to keep up with the latest trends in our industries and are delighted to see the revolutionary advancements companies are developing towards sustainability.
|Credit: Lando and Associates, Landscape Architecture|
Our firm’s successful execution of media relations management and integrated marketing approach often results in the feature of client projects in trade publications and across several media channels within their industry. Our services create trade and consumer zeal for our clients’ businesses. The ECPR team invites you to read and view our current online case-studies content.
|Credit: Asia Green Buildings|