As the calendar year draws to a close, kitchen and bath industry professionals everywhere – from product manufacturers, distributors and suppliers to interior designers and showroom retailers – are taking stock of their sales and marketing efforts from 2015.
With this in mind, any review of a prior year’s marketing tactics should involve a strategic look ahead to seek innovative methods that can lead to business growth for the new year.
After all, as the favored end-of-year song “Auld Lang Syne” reminds us, “…times gone by are important to remember.” Recalling the past in business also guides the process of improving and enhancing our best practices- including how we market our businesses, services or products.
Relative to your kitchen and bath business success, the victories and even potential failures from the last 12 months can help generate new ideas and create promotional and publicity opportunities for the future.
Point blank: Customers and clients have manychoices when it comes to residential and commercial Kitchen and Bath construction, remodeling and installation projects- making it challenging for businesses in the field to stay ahead of the competition.
Watch our newest video below and get inspired about a whole new type of integrated marketing from our team at Eberly & Collard Public Relations. We conceptualize and implement creative marketing programs to introduce interior designers, architects, builders, contractors, as well as consumers to our clients’ Kitchen and Bath businesses, brands, and product lines. For designers and architects, we publicize their kitchen and bath design projects through articles, press coverage, advertising, videos, and all forms of digital and print media.
As many public relations practitioners know, our work in regard to media campaigns can often be misconstrued with its relation to advertising. Advertising is a viable means to promote a business. However, securing publicity based editorial and media coverage about the business and its products or services can yield a near-limitless strategy for publicizing the company and its key marketing messages.
In the November issue of Civil + Structural Engineer, our ECPR team secured the following cover and feature story for one of our clients, the talented Stevens & Wilkinson.
The photos of the Darla Moore School of Business at the University of South Carolina have enough appeal to speak for themselves, and Stevens & Wilkinson’s engineering design work has become a thrilling project featured by this and many other magazines, a project that is now on the path to becoming the largest net-zero energy building the southeast. – Click to enlarge the images.
The new Darla Moore School of Business was designed with the goal of furthering the school’s mission of providing students with top-tier education, and is slated to achieve LEED Platinum designation from the U.S. Green Building Council.
We would like to give a huge thank you to the editors at Civil + Structural Engineering for working with us on this cover story, and congratulations to Stevens & Wilkinson for an impressive architecture and engineering project.
Uncover the ways in which we can assist your design, construction, urban planning, commercial real estate development, engineering, and / or architecture business with strategic, dynamic public / media relations and integrated marketing: https://eberlycollardpr.com/our-industries.asp