|Photo Credit: Mashable|
According to a recent article published on the Washington Post’s website, NBC proclaims the 2012 London Olympic Games was the most-watched television event in history. This means added marketing exposure for sponsors and donors, including companies in the home furniture and accessory industry as well as outdoor product manufacturers.
Contemporary and transitional upholstery specialist, Lazar, recently provided its Lodi chair to Bob Costas’ NBC Olympic coverage set. The chair is manufactured from kiln-dried hardwoods with hardwood plywood, and the fabric is designed from 100% recycled materials such as linen, cotton, hemp, and bamboo. This is the second time one of Lazar’s products has been used on set during the Olympics, the first being the winter games in Vancouver. To learn more about Lazar’s participation in the Olympic Games, click here to read the article on Furniture Today’s website.
Another company that was featured at the Olympic Games was Telescope Casual, a leading manufacturer of outdoor and wood furniture. The company’s director chairs were used on the set of the Today Show, providing comfortable seating for host Savannah Guthrie and Olympic athletes. Telescope Casual uses local supplies and grows / maintains its own 8,000-acre forest in New York, allowing it to control the quality of its handmade products. For information about Telescope International’s contribution to the Olympic Games, click here to read the article on Casual Living’s website.
Competitor Swim Products, a division of Richey Industries, Inc.’s Competitor Racing Lanes, were used during the London games. The company, a manufacturer of outdoor furniture as well as racing lanes for competitive swimming, has been supplying the lane lines for the last nine Olympics. Learn more about Richey Industries, Inc.’s involvement in the Olympic Games by clicking here.
A big thanks to all those who participated in the 2012 Olympic Games. We look forward to seeing what Rio 2016 has in store for us, and the furniture industry!