Planning with Fire

Spring is almost here, and whether you live on an eternally-temperate, sunny coast, a landlocked, winter wonderland, or somewhere in between, next season is historically the time when homeowners prioritize outdoor room construction and design.

For retailers, spring is when homeowners seek outdoor room furnishings and accessories with little advanced notice. It also signals a time for retailers to start ordering for next fall and winter to get a head start on cold weather product planning. Our client, California-based O.W. Lee, a manufacturer of high-end outdoor furniture and casual fireside products, has extensive collections that will appeal to your customers—whatever your region and whenever you need inventory.

For outdoor room designers, spring may produce several project requests on short-term deadlines. For planning ahead of time, or last minute needs, O.W. Lee has made ordering select deep seating and chat-style fire pits much faster by launching two new quick-ship programs, making inventory more accessible and easier to secure.

The programs include the company’s Santorini Fire Pit and a Monterra Chat & Fire Pit Set, which can now be shipped within 10 working days from receipt of completed sales orders. The quick ship programs have been entitled, “Fast as Fire, On Demand” and will be available to O.W. Lee’s customers from March 1, 2012 through Aug. 31, 2012.

The Santorini Fire Pit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in Sand, Mocha or Calico. The Santorini Fire Pit has a rich Espresso finish and comes with burner assembly. Fire ring inserts can be ordered such as a Log Kit with lava rock granules, Ceramic Rock Kit with lava rock granules, Glass Kit with decorative glass in two colors, or Lava Granules only.

The Monterra Chat & Fire Pit Set was conceptualized to offer a combination of O.W. Lee’s popular Monterra Club Chairs and Vesuvius Chat Height Fire Pit. The chair options are the Monterra Spring Base Club Chair and Monterra Swivel Club Chair, both with Espresso frames and Fife Ginger fabric cushions. The Vesuvius fire pit base is paired with a Richmond 54-inch round hearth top in cast aluminum. This pairing provides coordinated design style at a great price point.

The Richmond hearth top frame is Espresso in fashion with the frames of the Monterra Club Chairs. Fire ring inserts featured in the Monterra Chat & Fire Pit Set are the same as with the Santorini Fire Pit program.

O.W. Lee will be displaying both the Santorini Fire Pit and Monterra Chat & Fire Pit Set at the Hearth, Patio and Barbecue Expo 2012, which takes place March 1-3 in Atlanta. Company representatives will be on site to answer questions about the quick-ship options. To learn more and view a full product gallery, log onto

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Don Eberly


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