Three consumer trends identified by Thorsten Platt, vice president of Liebherr refrigeration North America, for 2011 are simplification, value and health. With consumers leading increasingly busier lifestyles, Platt points out that people will profit from the innovative organizational design of Liebherr products. With budgets being tighter, consumers are doing more research to make purchases that ensure quality and performance over time. And, with more of the nation focused on fresher, locally grown food, Liebherr advanced refrigeration technology will be implemental in storing delicious produce. All around, Liebherr refrigeration products are becoming trendier, which is why we wanted to continue our “Sneak Peek” series with this inventive company.
Liebherr is a worldwide leader in premium refrigeration. This German manufacturing company brings European innovation and design to the U.S. market, providing built-in or freestanding refrigeration units as well as wine storage units.
At the 2011 Architectural Digest Home Design Show, March 17-20 in New York City, Liebherr plans to showcase two new refrigeration units- the CS 2060 and the HC 2060. The 2060 series offers substantial storage capacity and accommodating shelving in the top refrigeration section and double freezer drawers located directly underneath. Freestanding, fully-integrated or stainless integrated, the 2060 series will appeal to consumers as either refrigerator can fit into most any kitchen or home design. Both refrigerators are ENERGY STAR® rated and will be available at appliance retailers across the U.S. and Canada beginning April 2011. – Designers, retailers, media members, and others…Liebherr’s display at the show will be a must-see for all of us.
Keep checking back here for more of our “Sneak Peeks” as ADHDS attendees plan a schedule of booths and exhibitors to see. There certainly are more “Sneak Peeks” to come, so if one of these amazing companies hasn’t peaked your interest yet, we have more to spotlight in the coming weeks and months.
~ Sarah Kate