New Name for Super Floral Show

We thoroughly enjoyed attending the Super Floral Show this year. So, we wanted to share Diversified Business Communications’ recent announcement that a new name has been selected for the show to reflect the expansion and broadened focus of the exposition. The new show, the International Floriculture Expo, will be the only industry-wide event that brings buyers and sellers together from North and South America to serve all segments of the floriculture process.

Now with a permanent event location in Miami Beach, The International Floriculture Expo addresses each stage of the floral and foliage production cycle by showcasing live products as well as the equipment, technology and education necessary for cultivating and retailing. The show will have a larger exhibit hall to display products for the retailer as well as greenhouse technology products for the commercial grower. Educational components will deliver quality keynote presentations, informative sessions and panels, and technology solutions for retailers, commercial growers and suppliers.

Bob Callahan, Show Director of The International Floriculture Expo, had this to say about the change and growth, “Uniting the floriculture supply chain together under one roof creates an abundance of new business opportunities and expands synergies and efficiencies bringing product to market.”

The 2010 International Floriculture Expo will take place June 23 to 25, 2010, at the Miami Beach Convention Center. For more details, visit the organization’s Web site at

~ Leslie

Don Eberly

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