Furniture & Accessories

Evidence of furniture survives from the Stone Age. Items to furnish practical habitats had their monolithic start purely for the purpose of function, and later were evolved by master artisans to take their place in the world as objects of decorative art. Today, structures and buildings accounted for, many believe furniture is the single-most important element in and around homes and commercial spaces. Most interiors are considered incomplete until they have been installed with furnishings for comfort and use as well as decorated with accessories well-appointed to the style of the space.

This points to the fact furniture and accessories may be thought of as true commodities, without which no space would be whole. No doubt, the majority of people spanning the globe make multiple purchases of furniture, art, and lighting for their homes or businesses throughout their adult lives. Thus, for manufacturers and retailers, the opportunity to be highly successful and profitable in sales of these items seems a given. However, the competition is steep. Each furniture category – from dining room tables and patio tables to case goods, beds and home accents – has grown to include near countless business sectors rife with competing brands.

Eberly & Collard Public Relations specializes in the furniture industry and has represented more than a hundred furniture manufacturers and retailers to the media, perhaps more than any other public relations firm. We publicize and promote our clients’ furniture and accessory products through tactical marketing plans to reach and influence their contract, hospitality, designer, and dealer customers. This involves maximizing trade media coverage of product launches, tradeshow / market events, editor tours of showrooms, print and digital branding content, and, when applicable, creative approaches for consumer marketing and national branding.

Industry Sectors:

  • Interior Furniture Manufacturers
  • Exterior / Outdoor Furniture Manufacturers
  • Design Centers / Showrooms / Markets
  • Lighting Manufacturers
  • Home Furniture Retailers & Dealers
  • Commercial Furniture Retailers & Dealers
  • Contract / Hospitality Buyers
  • Home Accent & Accessory Manufacturers
  • Products Specified by Designers
  • Décor Stores / Retailers
  • Casual Furniture Industry Members
  • Fireplace, Fire Feature & Grill Manufacturers
  • Shade System Manufacturers
  • Furniture & Lighting Designers  
 
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