Lawn & Garden

When consumers think of the phrase “lawn and garden,” their understanding of what comprises the category is usually less comprehensive than those whose profession it is to manufacturer or sell these products or services. Reaching exceedingly beyond turf, plant varieties, and garden tools, the industry and its copious sectors encompass thousands of products.

With the industry bulging at the seams and product classifications multiplying by the minute, how manufacturers and wholesalers market their businesses to retailers has become a tightrope walk, one that seems commonly rooted in outbound marketing at tradeshows. Displaying their wares at tradeshows, the hope is that the right buyer contacts stop by their exhibit booths. In turn, lawn and garden retailers attempt to reap consumer interest through vast inventory and merchandising at their brick-and-mortar stores, or with product photos marked with discounted prices on e-commerce sites. For many, the hope is that their products resonate with the proverbial consumer-needle in the marketplace-haystack.

Though, this “build-it-and-they-will-come” mentality is not often effective in today’s fast-changing world, which has been overtaken with an epidemic of marketing messages flying at break-neck speed toward humans all-day long. With an onslaught of product marketing from countless lawn and garden companies, branding messages are too often shut out or ignored by people with technology. Spam filters, pop-up blockers, caller ID, and fast-forwarding are widely used tools that stunt companies’ marketing results- stopping the flow of promotional messages to customers, dead in their tracks.

Isn’t it time to stop sending marketing messages into the abyss and start spending your marketing dollars on creative ways to truly connect, interact and engage with your customers and potential customers? After all, displayed products alone do not engage customers. Rather, customers purchase products from companies and brands they know and like.

Eberly & Collard Public Relations specializes in developing creative “content as currency” for clients- meaning informative, valuable information that naturally draws customers to order or buy specific products. We guide the process of developing online and print content that is relevant and interesting to customers, giving them viable reasons to connect with and trust our clients’ brands.

Adapting to today’s new “social publishing model,” we create and publish lawn and garden “how-to” articles that position products as must-have items; press releases optimized with SEO terms; social media interactions that address consumers’ expressed interests; and many other forms of up-to-the-minute communication that lead to the purchase of B-to-B or B-to-C products.

Industry Sectors:

  • Business-to-Business Product Manufacturers
  • Business-to-Consumer Product Retailers
  • Landscape Designers & Contractors
  • Grass, Seed, Fertilizer, & Amendment Products
  • Perennials, Annuals, Trees, Shrubs, & Woodies
  • Pavers, Hardscapes, Retaining Walls, & Edging
  • Rock, Stone, Soil, & Aggregates
  • Landscape Fabric, Mulch & Organic Products
  • Landscaping Tools, Mowers, Hoses, & Reels
  • Garden Tools, Décor, Supplies, & Apparel
  • Deer, Wildlife & Insect Controls
  • Outdoor Storage, Sheds & Conservatories
  • Fencing, Decking, Arbors, Trellises, & Gazebos
  • Mailboxes, Window Boxes & Accessories
  • Licensed & As Seen on TV Products
  • Containers & Composters
  • Outdoor Lighting, Patio Furniture & Grills
  • Shade Systems & Umbrellas
  • Casual Industry Furniture & Accessories
  • Point-of-Sale & Pet Products
  • Spreaders & Sprayers
 
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