Landscape Design & Architecture

Our Eberly & Collard Public Relations team had its start more than a decade ago when co-owner / partner Jeff Collard, who has a horticulture and landscape degree combined with years of field experience, discovered that the majority of landscape companies had an unequivocal need for comprehensive marketing plans. The necessity for powerful branding messages based upon a foundational marketing strategy for landscape designers and architects became a passion of his. Over the years, Jeff has led our team to develop and execute near-countless integrated marketing programs for landscape professionals across all related sectors.

We customize marketing plans that maximize publicity and promotion to reach and engage our clients’ target audiences. While each client benefits from a specific and tailored program plan, content marketing is always at the core of strategy and engagement.

Our team researches, writes and produces content that showcases each client’s design capabilities, areas of specialization, unique selling propositions, and project case-studies. From there, we publish the content spanning diverse business-to-business and / or business-to-consumer media outlets, social networks, and publications. This creative method of building both “owned” and “earned” content on the web, radio, television, and in print for clients, helps them communicate impressive examples of their work and expertise in a more influential and interactive way.

Blogs, YouTube videos, project case-studies, how-to articles quoting clients, web-optimized press releases, active Facebook pages, attention-grabbing Pinterest boards, follower-based Twitter activities, and other formats equate to the “owned” media we develop for clients. Published byline articles in newspapers and business journals, photo spreads of finished projects in magazines, on-air interviews, and other secured placements are the “earned” media our team acquires. The result: reaching our clients’ potential customers with content and information that influences or inspires purchases of landscape design or architecture services.

In a world where winning landscape projects occurs at a lesser rate than in pre-recession times, our mantra involves a new marketing model for creating innovative channels of revenue for clients. From individual landscape designers to fully-staffed landscape architecture firms, clear and consistent integrated marketing is the “new master plan” behind generating sales leads and jobs.  

Industry Sectors:

  • Landscape Architecture Firms
  • Individual Landscape Architects
  • Landscape Designers  
  • Outdoor Room / Kitchen Designers
  • Landscape Maintenance Companies
  • Industry Experts, Authors & Speakers
  • Hardscape, Deck, Pool, & Spa Installers
  • Residential Landscape Professionals
  • Commercial Landscape Professionals
  • Conceptual Rendering Experts
  • Authorities on Landscape Urbanism
  • Sustainability / Xeriscaping Specialists
  • Master Planners & Land Developers
  • Park, Public & Civic Space Architects  
  • Patio, Deck, Lawn & Landscape Products
 
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