Architecture

Architects are the creative designers and strategic masterminds behind our residential, commercial and facility buildings, civic and municipal edifices, public and private parks, communities and neighborhoods, and all manner of premises and places. Yet, the projects on which they work and the structures they design too often are known and remembered, while the architects themselves may be unidentified or remain anonymous.

According to the American Institute of Architects (AIA), “Getting work published is one of the surest routes an architect can take to develop a higher profile that brings in more business.” The trusted AIA association specifies three primary paths to achieve this objective: magazine publication of completed projects, design competitions, and writing a book.

Clearly, this is true. Being published and reaping awards are essential components of generating qualified leads and sales for architecture firms. But, is this sufficient means to develop new business and capture ongoing projects from the competition? 

At Eberly & Collard Public Relations, we help our architect-clients harvest new business for their firms and win emerging projects. We accomplish this by creating and managing fully integrated marketing programs that boost their acclaim and third-party endorsements. This involves an individual marketing communications plan rife with “earned” media (public relations and publicity), “owned” media (branded content marketing), and “paid” media (advertising and sponsored or syndicated content).

Our team specializes in the convergence of these media types based upon a sales-generating branding audit for our clients, with “earned” media – being the most valuable – focused at the core of strategy. This approach leads to the development and implementation of customized publicity campaigns, ultimately, placing our clients in the public eye. Whether the need is to be positioned as an expert in a specific architecture practice or to become regionally, nationally or internationally renowned, contact us for a free audit.

Industry Sectors:

  • Architecture Firms & Individual Architects
  • Architect Authors & Speakers
  • Custom Home Architects
  • Residential Condominium Architects
  • Residential Apartment Building Architects
  • Multi-family & Development Architects
  • Civic Building / Space Architects
  • Commercial Building Architects
  • Conceptual Architecture & Rendering Experts
  • Vernacular Architecture Specialists
  • Master Planners & Project Architects
  • Architectural Remodeling Firms
  • Authorities on Historic Precedent
  • Sustainability / LEED Specialists
  • Facility & Educational Institution Architects
  • Architectural Engineers
  • Park & Landscape Architects
  • Architectural Products
 
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