Archives for May 2014

After finding documentation connecting the container packets to Benary, the company regained possession of the seeds. The mere fact the seeds were recovered from the site of the most historic shipwreck in modern history was astounding enough to the Benary team, but then came another shocking and almost impossible discovery. Gudrun Rufeger, a seed technology specialist, brought up the idea of germinating the seed to see if it was still viable. Given the fact that the container was kept at low temperatures of 32-35 F and high pressure of 5,557 psi at 12,500 feet below sea level, the seeds were preserved almost cryogenically.

Gudrun Rufeger analyzing Titanic Begonia liners.

Rufeger, along with two professors from the University of Hoenheim, based in Stuttgart, Germany, Karl Schmid and Albrecht Melchinger, successfully grew out the begonia seeds in 406-count plug trays and 24-count, 84-size liners, another astounding feat in this intriguing horticulture story! With sales beginning on April 14 of this year, the 102nd anniversary of the Titanic’s sinking, the plant was named the “Titanic Begonia,” according to Benary co-managing director Matthias Redlefsen. As for quantities and prices, Matthias joked, “Very low, and very high!”

This one-of-a-kind recovery story does not come often for the horticulture industry, but it surely is one worth publicizing! Congrats to Ernst Benary and its [kind of] new ‘Titanic’ Begonias!

Ernst Benary – ‘Titanic’ Begonia

For interior designers, the competition for securing new interior design projects as well as having completed projects published in print and online is steep. With residential, commercial and hospitality building and renovation on the rise, active interior designers, design firms and design-oriented contractors vie for jobs among the proliferated competition. Landing new projects is almost always foundational upon having a vast portfolio of relatable design work and a trusted reputation that stems from publicity.

Rave reviews, being published, social media interaction, design awards, and design-event participation all add up to a comprehensive toolkit that becomes a designer’s most valuable marketing asset- one that leads to creating a trusted brand for a designer or design firm. At Eberly & Collard Public Relations, we help our interior design-based clients reap new business and sales by generating published articles and feature stories that showcase their services, capabilities and design expertise.

Our synergistic backgrounds in both design and design-oriented media relations make our team a natural fit for taking clients from static and reactive marketing to proactive integrated marketing and results-oriented public / media relations.

We recently secured a feature article and photo spread for our client, Knotting Hill Interiors, in the April 2014 national print issue of Romantic Homes. The magazine showcased the CEO and principal designer Kimberly Grigg’s own home, making this a much more personal experience for readers.

Our team attained and facilitated an editorial interview for Kimberly and assisted the editor with writing portions of the design case-study, which revealed great ideas from Kimberly for bringing charm and elegance with a touch of southern flair into the home of the featured homeowner. Of course, having an artistic client such as Kimberly, whose design skills and knowledge are parallel to none, makes our media relations campaigns for her a ton of fun as well.

Read and view the entire feature via the below slideshow.