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Archives for September 2012

O.W. Lee Receives Prestigious ICFA Award

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A big congrats to our client, O.W. Lee, manufacturer of high-end outdoor furniture, fire pits, and accessories, for being awarded the International Casual Furnishings Association’s (ICFA) Manufacturer of the Year Award at the ICFA Awards Reception on Sept. 21, 2012. The event took place concurrently with the International Casual Furniture & Accessories Market, Sept. 20-23.

O.W. Lee was selected as the Manufacturer of the Year as a result of its high point standings in a variety of categories, including quality of products, design, merchandising, customer service, ethics / trade relations, and communication. In addition, the company received a Manufacturer Leadership Award in the Wrought Iron / Aluminum category, as well as recognition for Dean Smith’s, of Dean H. Smith Associates Inc., Sales Representative of Year Award. 
To learn more about the ICFA Awards, visit www.icfanet.org. To learn more about O.W. Lee, visit: www.owlee.com.

2013 Spring Color Report

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It is hard to believe that it is already time to start thinking about colors and trends for spring 2013. Earlier this month, the color experts at Pantone released their 2013 Spring Color Report. Based on the report the hot colors are a reflection of consumers’ desire for self-expression, balance and the need to re-energize. Green will serve as a backdrop for other hues. The three shades of green that are predicted to be the most popular include Tender Shoots, Grayed Jade and Emerald. Other colors that will be big in 2013 are Exotic African Violet, Poppy Red, Nectarine, Lemon Zest, Dusk Blue, Linen and Monaco Blue. 

Designers, keep these colors in mind when designing indoor and outdoor space this spring. With the color-blocking trend still prominent, all of these colors can be mixed and matched together to create a room that is bright and cheerful. 
Tender Shoots: It is a vibrant, invigorating and cheery yellow-green that will bring the look of spring into any room. When paired with a neutral, Tender Shoots will stand out even more, giving personality to a space. 
Grayed Jade: This is a subtle, hushed green with gray undertones. The use of jade has always been popular, but with the hint of gray it has more of a sophisticated touch that people can relate to. 
Emerald: The lively, radiant shade of green gives off a feel of elegance. It is a rich color that works well in other seasons such as winter. 
Photo Credit: House to Home
Let us know what colors you like for the spring!

Terra Nova Nurseries featured in Better Homes and Gardens

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Better Homes and Gardens 
September 2012 Issue
We are excited to share a recent project we helped plan with the editors of Better Homes and Gardens magazine and one of our clients, Terra Nova Nurseries, Our team here at Eberly & Collard Public Relations worked hand-in-hand with the magazine’s Garden and Field editors as well as their Field Photographers to facilitate this beautiful spread for the magazine which is all about heuchera varieties. We set up site visits for the editors and photographers, coordinated the story’s main interview for the editors with Dan Heims, the president of Terra Nova Nurseries, as well as ensured the article met the needs of our client, too. 
The gardens at Terra Nova Nurseries were photographed to display one of the breeder’s most popular plants. As you read through the pages of the article, you will get a real sense of the great beauty and countless benefits of heucheras. Each page displays different kinds of heuchera individually or in containers. We hope you enjoy the article as much as we did helping the magazine and our client to plan it. Oh, and don’t forget to pick up a print copy of the September issue. 

Our thanks and appreciation to the great editors and photographers at Better Homes & Gardens and the team at Terra Nova Nurseries!
Click on each photo below to enlarge and read the article: