HOSPITALITY & TRAVEL

The internet is rife with travel and review sites presenting business travelers and vacationers alike with near-limitless options for flights and transportation to and from hotels and spas. For even the most discerning travelers, choices of how and when to travel as well as where and for how long to stay abound.

Price aggregator sites and the presence of travel vloggers are causing airlines and other travel industry businesses to seek new forms of creative marketing. Meanwhile, competitive hotel proliferation is compounded with a frenzy of private accommodation aggregator websites saturating the marketplace with even further options for consumers. These and other challenges such as operations, legislation and security are leading travel and hospitality businesses to vie for share of voice that leads to confirmed reservations, sold-out statuses, high-occupancy rates, and profitable sales.

We specialize in helping our clients drive brand awareness for their travel and hospitality businesses and destinations:

By managing public relations and marketing for travel and hospitality businesses and promoting their unique selling propositions to business and consumer travelers in specific cities, regions, countries, and internationally, we generate excitement and enthusiasm for people everywhere to book hotel and resort stays, spa reservations, airline or cruise tickets, and other forms of travel, hospitality and leisure.

The travel and hospitality marketing staff at ECPR manages full-scale Search Engine Optimization and Search Engine Marketing for travel and hospitality businesses. Our digital marketing campaigns push clients’ websites into top-page search results. Online advertising plans focus upon creative search and display ads on popular external websites to create inbound sales. In tandem, remarketing campaigns we produce strategically remind travelers about our clients’ brands once they have clicked away to other sites.

We couple this with publicity and press campaigns offering key media outlets the Associated Press-ready information and images they need to feature a travel or hospitality business, and well-planned review marketing builds the wherewithal to achieve high rankings on a consistent basis.