Case-study -

Public relations for interior designers


Client: Knotting Hill Interiors (Residential Interior Design, Renovation, Speaker’s Bureau and Book Tour / Author Publicity)

Objective: Researched, conceptualized and implemented a full-time, full-scale public / media relations program plan to produce brand awareness, brand equity, and publicity for a regional design business and the company president’s design book, product lines, events, and speaking / panel opportunities.

Results: Created advanced and evolving brand cognizance for the design firm’s business name, design / renovation services, and design book. With a comprehensive strategy, the Eberly & Collard Public Relations team designed and managed a “cause and effect” plan of action that entailed foundational PR activities and planned events- leading to subsequent public and media awareness regarding Knotting Hill Interiors’ design services, accomplishments and capabilities.

The program engendered new forms of marketing, promotion, public relations, advertising, and media relations for the principal designer and her staff, resulting with an purposeful and ongoing stream of published feature stories, articles, design project case-studies, and other PR content as well as a robust schedule of acquired and publicized speaking, panel and book signing events to position the company as a unified regional and national home renovation expert resource.

In addition, results achieved by the PR team included some of the country’s top show house participation acquisitions for the client; a Designated Market Area-based book tour to launch the author’s new design book; speaking / presentation and panel involvement opportunities at high-visibility venues and locations; ongoing monthly design columns featuring Knotting Hill Interiors written and published by the ECPR team; comprehensive photo shoot / styling consultation to build a media-worthy photography library; and overall enhanced and increased publicity for the principal designer prevalent with pre-determined sound bites and brand messaging points.

Ongoing published content was secured through strategic and organized campaigns. Several senior PR managers led the effort to implement induvial and syndicated article campaigns to include feature stories and press releases about the design firm, its accomplishments and awards, furniture and design installation projects, and each attained and planned public relations event. The innovative PR groundwork and collective marketing programs developed and managed by ECPR led to increasing media placements and events for the client ten-fold.



 
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