Branding, Strategy & Creative

Building a relationship between consumers / customers and a brand begins with innovative strategy and ground-breaking creative. From an initial S.W.O.T. (Stengths, Weaknesses, Opportunities and Threats) analysis that identifies situational overviews and marketing goals to thorough program plans that include comprehensive solutions, Eberly & Collard Public Relations designs individual campaigns that are client-customized.

Creative concepts serve as baselines for yielding tangible results via marketplaces in which clients are attempting to grow their businesses – be they consumer, trade, or a combination of both.

Services include:

  • Brand Development / Enhancement
  • Brand Standards Development
  • Strategic Campaign / Account Management
  • S.W.O.T. Analysis
  • Product / Service Profile Evaluation
  • Communications Audit
  • Constituency Group Assessment / Definition



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